Portals and directories led all advertising verticals in mobile advertising spend during Q4 2009, according to [pdf] the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media.
This marks the first time since Millennial Media began releasing its SMART report in March 2009 that portals and directories held the number one spot. Entertainment, the Q3 2009...
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Brands that are likely to get the highest return on their Super Bowl ad spend this year include Denny’s, Iron Man 2 (Viacom’s Paramount Pictures), Hyundai, Budweiser, Pop Secret, Doritos and the NFL, according to the 8th annual Super Bowl Engagement Survey conducted by Brand Keys Inc.
The survey also indicates that TruTV, Kia, HomeAway, Dockers and Dr Pepper are likely to see the lowest...
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Up in the Air, a Paramount Pictures film starring George Clooney, prominently features American Airlines and Hilton Hotels. And neither company paid directly for the product integration.
In the film, Clooney interacts with American Airlines in a variety of ways - on its planes, in its lounges, chatting up its ticket agents - as he travels incessantly for business (and seeks a goal of 10 million...
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A digital out-of-home campaign aimed at increasing awareness of Delta Airline’s flight schedule in the New York City area increased business travelers’ perceptions of Delta’s international schedule by 26%, and increased overall awareness by 15%, according to Edison Research.
The campaign, which used both DOOH and traditional media, ran from February through mid-June.
Delta’s ad agency...
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A well-targeted email campaign last week by European airline Aer Arann resulted in a 320% spike in flight bookings for the day, the highest sales achieved by the airline in one day this year, according to the Irish Times.
Thanks to the message - which promised 50% off all flights booked between 1pm and 3pm that day - Aer Arann also recorded its highest-ever number of sales in one...
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Continental Airlines plans to begin selling ad space on its website.
The airline company signed a deal with Winstar Interactive Media to sell advertising on Continental.com. The two entities hope the airline’s reach - 10 million unique monthly users - will be appealing to marketers. The move is an extension of other media platforms - such as in-flight magazines and in-flight video - which...
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Mobile media company JiWire, in conjunction with Row 44, has announced the world’s first ad-supported Wi-Fi network for commercial airlines. Southwest and Alaska are already installing the system on their existing planes.
Row 44’s Skytown Center will incorporate a virtual shopping mall approach by calling upon an existing stable of 100 advertisers lined up to reach a very captive audience, Continue Reading »
A new study by Audit Integrity predicts that Sirius XM Radio has about a 9% risk of filing for bankruptcy within the next year.
The study tracked liquidity, debt levels, profitability, market prices, and governance and fraud risk, and found that airline, media and auto companies are about four times more likely to file for bankruptcy than companies in other industries, Reuters reports.
Sirius...
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Prices for online display ads are on the rise for several verticals, according to Adify.
The Adify Vertical Gauge Report, Q2 2009, found that, while median CPMs for online display ads from Q4 08 to Q2 09 were essentially unchanged, real estate network CPMs grew 100%, to an average of $6.49, and sports CPMs, which dipped slightly in the first quarter, were up 18% in Q2, to $7.09.
Premium...
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The travel and hospitality industry saw ad spending increase 4% in 2008, according to Nielsen.
Southwest Airlines was the top advertiser in the industry, spending $191.6 million, while Intercontinental Hotels, parent of Holiday Inn, experienced the most growth, with ad spending up 29% for the year, reports Adweek.
Hotels & Resorts, spending $1.4 billion on media, represented the largest slice...
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