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Archives » Travel

Direct: CEOs Want More “P&L” from Marketers | Radio: Pandora IPO

Published 2 years, 10 months ago

Direct

  • 73% of CEOs think marketers lack the P&L mentality and business credibility and are not the business-growth generators they should be, according to a 2011 global marketing effectiveness study from The Fournaise Marketing Group. Marketers are not able to demonstrate how the cross-channel marketing strategies and campaigns they deploy, in the end, build customer demand, more sales, more prospects, more conversions or more market share. 

  • Cablevision has rolled out a tool allows marketers to tag their TV ads with email opt-ins. The Optimum Select RFI with email fulfillment lets consumers sign up to receive emailed product information, coupons, e-brochures and other offers through a TV ad. To opt in, customers of Cablevision's iO TV service who are viewing an ad with a call-to-action can click a prompt to receive more information. The consumer's Cablevision email address is the default account, but consumers can edit the address to receive the message through another account, reports Direct Marketing News.

Radio

  • Pandora Media shares soared as much as 48 percent in the online radio company's stock market debut. The company is trading at 24 times its 2010 sales, far above the value placed on Google, Amazon and Sirius XM, Reuters reports. With 90 million registered users in the United States, Pandora makes money mainly from advertising and it has to pay significant royalties for music, and its operating costs are higher than revenue.

  • Radio listening and out-of-home TV viewing increased ESPN’s reach by 15.5 million persons, or 23%, over in-home TV viewing. The increase in time spent with the content was even greater, a lift of 9.1 billion minutes, or 40%, over the average in-home TV audience, according to Arbitron. ESPN worked with Arbitron in November 2010 to measure consumption of ESPN Radio affiliates and football content on ESPN TV networks, both in home and out of home.

Chart: Outdoor Advertising Expenditures, Q1 2010 v. 2011

Published 2 years, 10 months ago

outdoor advertising expenditures 2010 v 2011About this chart: Source: Outdoor Advertising Association of America (OAAA), May 2011 in association with Kantar Media.

 

 

 

Chart: Outdoor Advertising Expenditures by Industry, Q1 2011

Published 2 years, 10 months ago

outdoor advertising expendituresAbout this chart: Source: Outdoor Advertising Association of America (OAAA), May 2011 in association with Kantar Media.

 

 

 

Another Executive (Another Griffin) Departs from Time | Rebranded Travel Magazine Debuts

Published 2 years, 11 months ago
  • John Q. Griffin has ended his nearly six-month stint as president of Time Inc.'s News Group (its titles are Fortune, Money, Time and Life.com). The announcement was made by corporate chief financial officer Howard Averill, one of the three executives running the company since the February departure of Time Inc. president Jack Griffin after five months on the job, reports minonline.com. The company is conducting a search for his replacement, and publishers of the titles are reporting to Averill.

Expedia Facebook to Give Away $1 Million in Products | ShareThis Complies with Privacy Standards

Published 3 years ago
  • Expedia has launched what it claims is the biggest ever giveaway on Facebook, handing over $1 million worth of travel products at users, writes tnooz.com. Over the next six weeks, users are invited to become fans on the Expedia Facebook page where they can create a virtual trip to a particular destination around the world. The social element kicks in by allowing the user to invite five of their Facebook friends to join the trip and become part of the bid to win one of the prizes on offer. Expedia is awarding air tickets and accommodation as prizes, but the long-term is a better fan based for marketing messages across users’ Facebook feed.

Startup Tech Rethinks Tracking with “Device Fingerprinting” | March Madness Offered on iPad

Published 3 years, 1 month ago
  • Several startups are experimenting with technologies that could completely overhaul the way connected devices are targeted and tracked, writes ClickZ.com. Using new products from companies like BlueCava and Ringleader Digital, advertisers will be able to link and track individual consumers on their mobile phones, desktop PCs, tablet devices, games consoles, TVs, or in their cars, and serve them ads based on activity across those devices. This would make the cookie obselete. Read the full story here.

Chart: Outdoor Advertising Expenditures, Q4 2010

Published 3 years, 1 month ago
About this chart: Source: Outdoor Advertising Association of America.

New Tools and Deals Revealed at 2011 Digital Signage Expo

Published 3 years, 1 month ago
  • At the 2011 Digital Signage Expo (DSE) iPONT International unveiled its glasses-free 3D out-of-home advertising management system that allows businesses to create 3D content centrally and distribute it quickly. The iPONT Network Content Manager System (NCMS), according to a company statement, is the first scalable 3D cloud-based content management service for digital signage applications.

Chart: DOOH Ad Recall, Audience Aged 35-44

Published 3 years, 1 month ago
About this chart: Source: Adcentricity. This data and outlook is based on ADCENTRICITY ad network only and is not representative of the entire DOOH medium.

Chart: DOOH Ad Recall, Audience Aged 45-54

Published 3 years, 1 month ago
About this chart: Source: Adcentricity. This data and outlook is based on ADCENTRICITY ad network only and is not representative of the entire DOOH medium.