When Oprah Winfrey’s new cable channel, OWN, premieres next January, it will feature a one-hour prime time docu-series about Oprah’s last season filming her syndicated show.
The series, Behind the Scenes: Oprah’s 25th Season, will be a weekly reality show about the production of Oprah’s final season on network TV.
Reality Show Follows “Knock-Your-Socks-Off” Final Season
Viewers will be given...
Continue Reading »
Broadcast TV ad revenues sank 22.6%, to $8.8 billion, in the third quarter of this year compared to the same period in 2008, with local broadcast falling a steep 28.1%, to $3.1 billion.
Network TV was down 21.5%, to $4.7 billion. Syndicated TV fared best, down just 7.2%, according to a Television Bureau of Advertising analysis of estimates from TNS Media Intelligence.
For the year-to-date,...
Continue Reading »
U.S. ad spending slipped 11.5%, or by $10.9 billion, to $83.4 billion through the first nine months of the year, according to Nielsen.
Spanish-language cable TV, free-standing insert coupons and cable TV were the only ad categories that posted gains so far this year, up 36.7%, 11.2% and 9.1% respectively, reports Adweek. Nine of the top 10 cable advertisers boosted spending so far this...
Continue Reading »
CBS TV Distribution has cleared a new show with Nancy Grace that will air on stations representing 80% of the country, in 48 of the top 50 markets, beginning in the fall of 2010.
The show, Swift Justice with Nancy Grace, will run as a one-hour block, with back-to-back half-hour episodes, according to The Hollywood Reporter.
Station groups to run the show include the Fox Television Stations,...
Continue Reading »
We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Oprah Winfrey will step down from The Oprah Winfrey Show on Sept. 9, 2011, at the end of its 25th season, according to a letter sent by Tim Bennett, pres of Winfrey’s production company Harpo, to her 214 local TV stations.
Her decision to stop producing the show comes as she prepares to focus her time and energy on the new cable channel OWN: The Oprah Winfrey Network, that is a 50-50 joint...
Continue Reading »
CBS chief Les Moonves said scatter prices in Q4 were up 25% from prices the network pulled in the upfronts.
The network held back more inventory than usual during the upfronts, betting that scatter prices would show an improvement.
“There have been a number of advertising agencies that have said to us they are sorry their clients did not listen and buy more in the upfront,” Moonves said. “This...
Continue Reading »
iTunes has been pitching the TV networks an idea for a new monthly subscription service that would allow viewers to pay $30 a month to access TV via iTunes.
The service would not be tied to a new piece of software but would rather be tied to its existing iTunes software and store, writes the D: All Things Digital blog.
Apple wants to launch the service by early next year, but has not made any...
Continue Reading »
Ad spend fell 14.3% in the first haf of the year, to $60.87 billion, according to TNS Media Intelligence. The TNS number was similar to that reported two weeks ago by Nielsen Monitor-Plus, which said that total ad spending was down 15.4% for the year, to $56.9 billion.
Second quarter spending was similar to spending in the first quarter, which could indicate that the steep decline of spending...
Continue Reading »
Total measured advertising expenditures in the first quarter of 2009 plunged 14.2% versus a year ago, to $30.18 billion, according to data released today by TNS Media Intelligence.
This follows a 9.2% decline in Q4 08, as the advertising recession accelerated in the new year, TNS says.
“The ad market declined significantly in the first quarter, overtaken by a collapsing economy which...
Continue Reading »
The death of the sitcom has been predicted by pundits since the rise of the reality show - and most sitcoms haven’t fared so well on prime time broadcast TV in recent years - but on cable and syndication, some sitcoms are still thriving.
A new Magna analysis of comedy ratings over the past several years shows that family sitcoms like Everybody Loves Raymond and George Lopez are pulling big...
Continue Reading »