More consolidation came to the out-of-home industry this week, with Health Club Media Network’s acquisition of the Alloy Fitness Network.
Health Club Media Network claims to be the nation’s largest provider of advertising and marketing opportunities for national brands in health clubs. The acquisition of the Alloy Fitness Network, from Alloy Media + Marketing, includes contractual agreements...
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GM may change the background color of its corporate logo from blue to green in an effort to show consumers that it is “leaner and greener,” more focused on fuel efficiency and more nimble.
Though no decision has been made on the logo change, there will be some management and cultural changes, according to an AP article. New CEO Fritz Henderson will cut another 4,000 white-collar jobs, including...
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Global advertising expenditures across television, newspapers, magazines and radio dropped 7.2% during the the first quarter of 2009 vs. the same period in 2008, according to (pdf) a global advertising trends report released today by The Nielsen Company.
The “Global AdView Pulse” report reveals that the worldwide economic crisis is taking its toll on the ad sector and is affecting, to...
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SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, has reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007.
The deal, says popular music service Pandora (via the Associated Press), will help to ensure its own survival, and perhaps that of...
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Unlike millions of children across the U.S., office products retailer Staples, Inc. is counting down the days to the start of the back-to-school shopping season. Staples has designated July 15 as the official first day of the 2009 back-to-school shopping season and is planning to mark it with a “First Bell” promotion featuring special discounts and back-to-school tips.
Staples says it...
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July 8: NBC Writes Deals at High-Single-Digit Decreases; Buyers Hold Out for More
NBC, the weakest of the Big 4 broadcast networks with ratings that are continuing to fall, has begun to get upfront deals written - at CPMs down by as much as high-single-digit percentages from last year, according to Media Life.
That has put pressure on the other networks, with buyers demanding prices well below...
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Over the last 30 days, the U.S. Patent Office has published several patents for Amazon that lend insight on the company’s future plans for its Kindle book reader.
Two of the patents go into detail about incorporating targeted advertising in on-demand content on Kindle.
Under the terms of the patents, Amazon could inserts ads in the margins, between chapters or every 10 pages, throughout its...
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Arbitron has filed a comment saying the FCC does not have jurisdiction over radio ratings and therefore has no right to exert authority over its PPM radio measurement service.
The filing states that Congress declined to involve itself in the technical aspects of media ratings and did not give the FCC jurisdiction over media ratings issues, reports MediaPost.
The Media Rating Council, a group...
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Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas.
The campaign, in 500 theaters across the country, will continue through December.
Cinema advertising has been growing in popularity, and companies like Screenvision and National CineMedia have been expanding their offerings beyond on-screen...
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A total of 187 new American and Canadian magazines have launched so far this year, but a much larger number - 279 titles - have shuttered operations, a trend which has accelerated in Q209, according to MediaFinder.com.
Regional Interest magazines, which traditionally comprise a large percentage of new and closing magazines, took a big nosedive in the first half of 2009, with 27 titles...
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