TV station ad spending will grow by 5% to 7% in 2010, SNL Kagan predicts. That number may be conservative and could be more if auto continues to come back and political spending comes through on its early promise.
Automotive on the Upswing
Auto advertising in 2010 has been pacing up strongly in the high teens for some owners, and even up around 50% in the early going, after stabilizing in...
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Procter & Gamble, maker of Head & Shoulders and Pampers, is launching a new ecommerce “learning lab” that the packaged goods giant says will test concepts and programs that, when successful, can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales.
The eStore is rolling out in beta with 5,000 invited consumers; the...
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Canadian financial services company Sun Life Financial earned back all the money it poured into naming rights for the Miami Dolphins stadium in free exposure during the Super Bowl last night.
The company picked up 5-year naming rights for the Miami Dolphins stadium earlier this year for between $5 million and $7.5 million per year. According to Front Row Analystics, a sports measurement...
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Americans watched 33.2 billion online videos in December 2009, according to data from the comScore Video Metrix service.
Nearly 178 million U.S. internet users watched online video during the month.
Online Video Watchers Prefer Google Sites
Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009. YouTube.com accounted for nearly 99% of all...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Howard Stern confirmed on his Sirius satellite radio show that Fox is interested in hiring him to replace Simon Cowell as a judge on the American Idol reality show.
Stern said the gig “might be possible, we’ll see,” but added that he would have to be paid “a ton of dough,” because he already makes a ton of dough on satellite, The Wrap reports.
Stern said he would not do a radio show if he...
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Target is on track to replicate its Facebook campaign success last year with a similar - and scaled down - promotion it just launched.
Marrying two big events in February - the Super Bowl and Valentine’s Day - in one promotion, the retailer has developed a football-themed e-card for Valentine’s Day. Each card sent allows the person to vote in Target’s charity contest.
The retailer is giving...
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Here’s a round-up of some of the other important stories around the web that we didn’t cover this week:
Television
American Idol producers want Howard Stern to replace Simon Cowell next season. Super Bowl Focus on the Family advocacy ad raises the profile of the big game as an ad venue. CBS expects record ratings for Super Bowl XLIV. Super Bowl marketers tie ads to social media.
Focus on the Family, the advocacy group that has stirred controversy with its “pro-family” themed Super Bowl ad, has significantly extended its ad buy on the day of the big game.
The group has purchased four ad spots in the pre-game show to air a second commercial starring college football star Tim Tebow and his mother.
The original Super Bowl ad buy was controversial because some expected...
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Mobile ads might consist of only a tiny portion of digital advertising - but their potential looms large. Analysts such as Morgan Stanley are adopting bullish assumptions about mobile computing’s growing reach.
Ad platforms are still very fragmented, making it cumbersome to place ads across multiple devices or OS. Also the mobile ad technology itself is only advancing in fits and starts. But...
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Consumer magazines ad spending was significantly less bad in the first two months of the year than it was throughout 2009, but ad revenue is still falling.
In January, ad revenue was down 7.7%, followed by a 7.2% drop in February. That compares with a loss of 18.1% in ad revenue across all consumer magazines in 2009; ad pages plunged 25.6% last year, according to the Publishers Information...
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