A new study from the Kaiser Family Foundation indicates that children in the 8-18 demo spend as much time with media as most adults spend at work.
Eight to 18-year-olds are spending more than seven and a half hours a day listening to music, watching TV, and being entertained online, the study found. “That’s more than 53 hours a week,” says Vicky Rideout, of the Kaiser Family Foundation. “That’s...
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iPhone and iTouch app downloads levels are expected to be 28 times higher during the week between Christmas and New Year’s, compared with last year, according to a survey by PlayHaven and Mobclix.
“The week between Christmas and New Year’s has become the great ‘Game Rush’ for iPhone games - essentially what Black Friday is to brick and mortar retailers,” said Raymond Lau,...
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Marketers are at last beginning to look at the media mix more holistically and to take seriously the increasing need for accountability beyond simple “clickthrough” metrics, according to Nielsen. They also are starting to embrace burgeoning social networks and consumer-generated media as advertising and branding platforms that can help them bring consumers closer to a product or...
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Volkswagen is, not surprisingly, launching a marketing campaign for its upcoming 2010 Volkswagen GTI. What is surprising is that the campaign is rolling out in the form of an iPhone App – and at least for the time being - will be limited to that platform.
The free app, Real Racing GTI, puts players on the fictional Mayapan Beach racetrack. It is tied to a contest in which, the New York Times Continue Reading »
Nielsen is adding capabilities to its ratings software that enables media firms, agencies and advertisers to identify TV audiences by online connection speed, internet use, video gameplay and whether households are “telephone-capable.”
The characteristics will be available alongside typical demographic sample data, including age, gender and ethnicity, MediaPost reports (via MarketingVOX). The...
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