Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Although February 2010 saw retail promotional email volume decline compared to the...
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An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.
RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon...
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Participants in skating and snowboarding competitions are generating the most buzz out of athletes competing in the 2010 Winter Olympics, according to The Nielsen Company.
The Nielsen Company analyzed online discussions concerning 25 high-profile athletes and medal winners involved in the Winter Olympics and found that American speed skater Apolo Ohno is the most buzzed-about athlete so far,...
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Here’s a round-up of some of the other important stories around the web that we didn’t cover this week:
Television
American Idol producers want Howard Stern to replace Simon Cowell next season. Super Bowl Focus on the Family advocacy ad raises the profile of the big game as an ad venue. CBS expects record ratings for Super Bowl XLIV. Super Bowl marketers tie ads to social media.
We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
A new AdSafe report which studied the online display advertising industry found that a large portion of user-generated content (UGC) is a significant concern to clients with high sensitivity brands or those in high sensitivity industries.
Based on its AdSafe Safety Index, an industry-wide metric that provides an indication of the overall safety of the online display advertising industry, 29% of...
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Coca-Cola is jumping on the cause marketing bandwagon with a campaign that extends its Open Happiness theme while giving Facebook fans an advance look at its upcoming Super Bowl ads - and while taking advantage of Pepsi’s decision to sit out the Super Bowl.
Each time a Facebook user passes a virtual Coke along to a friend, a $1 donation by Coke to Boys & Girls Clubs of America is triggered. As...
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A recent virtual goods campaign for Nestle Toll House resulted in more than 1.1 million Nestle Toll House virtual cookies sent, for an ad engagement rate of 3% and a purchase intent lift of 17%.
For users on Facebook who participated in the campaign that translated into more than 4,300 photos uploaded.
The campaign, developed by AdNectar, inserted Nestle Toll House branded cookies into the...
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Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch.
The study found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults...
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The state of Colorado is ending the first phase of its online contest to promote tourism in its state. Its “Snow at First Sight” campaign - a global search for three people who have never experienced snow before - just concluded with the selection of winners from Atlanta, Australia and Hawaii.
This week the three finalists will begin blogging on the SnowAtFirstSight website about their...
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In a new Deloitte study, 26% more Americans chose TV as their favorite type of media than they did last year.
More than 70% of respondents ranked TV in their top three favorite media activities; 34% placed it at the top of the list. TV also snared more than double the numbers of the second most popular media choice, the internet, which came in at 14%, according to Deloitte.
86% of respondents...
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