Mobile ad rates have increased dramatically in recent years, while the number of Google searches on mobile phones has increased five-fold over the last two years, he said (via Reuters).
The use of technology such as GPS data that can tell Google where the...
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Direct marketer Valpak is taking its coupons mobile. Valpak just launched a free mobile coupon applications for the Android. This joins its mobile coupons available on the iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms.
Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com.
Users of the...
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Google is testing banner ads on YouTube’s mobile website in the U.S. and Japan.
“This is our first step in testing mobile advertising for YouTube - it will give you a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising,” the company wrote in its Google Mobile Blog. “Our test advertisers will also have an additional branding...
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Repo Men, which opens March 19, is using barcode technology in its promotion.
Plot and Promotion Meet
The movie is set in a future where people can buy artificial organs called “Artiforgs” from a company named The Union, explains Mobile Marketer (via MarketingVOX). They are very expensive and can be bought on credit, but if a recipient misses a payment a Repo Man, who keeps track of payments...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research. Mobile advertising will grow steadily, overtaking mobile coupons by 2013.
The study [pdf] indicates that the mobile retail market, which was worth $4.1 billion in 2009, will experience average annual growth of about 24% during the next four years to reach slightly more...
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Access to Facebook via mobile browser grew 112% in the past year, while mobile Twitter access experienced a 347% jump, according to a new study from comScore.
Mobile Users Favor Facebook and Twitter over MySpace
In January 2010, 25.1 million mobile users accessed Facebook via their mobile browser, up 112% from 11.8 million mobile users in January 2009. While only 4.7 million mobile users...
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Twitter, which has studiously avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers.
Search Ads on Twitter
Twitter is going to be linking ads on the site to search terms in a model that, while not new to the industry, is new to Twitter, according to AllThingsD.
There are some differences in the way Twitter is deploying the...
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Smartbook devices, which first appeared on the market in 2008, are set to ship 163 million units worldwide in 2015, according to ABI Research.
Smartbooks Defined
“Smartbook” is somewhat of a nebulous category, as it is not technically a product category or a brand. ABI Research defines a smartbook as low-powered device running a mobile operating system that is always connected, either via...
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The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.
The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New York Times. Such...
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TargetSpot, the nation’s largest internet radio advertising network, has launched a mobile advertising platform, allowing marketers to serve audio ads to mobile applications on various smartphones.
Slacker Radio, a pure-play internet radio service, will use TargetSpot’s online advertising platform to make mobile ad inventory available to advertisers through Slacker’s mobile apps on iPhone,...
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