Mobile ads might consist of only a tiny portion of digital advertising - but their potential looms large. Analysts such as Morgan Stanley are adopting bullish assumptions about mobile computing’s growing reach.
Ad platforms are still very fragmented, making it cumbersome to place ads across multiple devices or OS. Also the mobile ad technology itself is only advancing in fits and starts. But...
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Sirius XM Radio has unveiled a new application for BlackBerry smartphones, giving users the chance to hear more than 120 channels of satellite radio via their mobiles.
The application is free, but users must be subscribers to either Sirius or XM Premium Online, according to the company. Sirius XM App for Blackberry lets users surf through the 120+ available channels, bookmark Sirius XM internet...
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American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company.
By analyzing more than 40,000 monthly U.S. mobile bills, Nielsen determined American teens sent an average of 3,146 texts a month each during Q3 2009. Their tween counterparts (ages 9-12) sent an average of 1,146 monthly texts each, or four per hour...
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It could be that the iPad tablet from Apple will be the technology the mobile ad industry needs to finally goose its growth.
Marketers have been slow to take advantage of mobile advertising - in 2009, worldwide mobile ad spending equaled $1.4 billion, or less than one third of one percent of total ad revenue - in part because marketers fear a backlash from consumers if they are too intrusive...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Portals and directories led all advertising verticals in mobile advertising spend during Q4 2009, according to [pdf] the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media.
This marks the first time since Millennial Media began releasing its SMART report in March 2009 that portals and directories held the number one spot. Entertainment, the Q3 2009...
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Apple hopes to spur demand of TV shows offered on its iTunes store by pressuring TV nets to reduce TV show prices.
Networks, however, are resistant to reduced pricing, worried that what happened with the music industry - the simple and inexpensive pricing structure of $1 per song helped boost digital downloads but depressed album sales - will happen to TV.
The move is seen as a part of...
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Mobile applications are becoming more and more interactive as developers expand the limits of what an iPhone can do.
PocketHeat, for example, is an app that keeps your hands warm. Not yet available to users in the U.S., it works by making the iPhone max out 100% of its power processing capacity, according to TUAW. A slider adjusts the temperature and illuminates the “heating elements.”
The...
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Apple’s new tablet computer will be unveiled next week, for shipment in March, and with it, the company hopes to begin reshaping traditional media businesses like newspaper and magazine publishing.
Apple has been exploring how magazine and newspaper content can be presented differently on the tablet, say people familiar with the situation (via the Wall Street Journal), and the company has held...
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Hulu is considering charging users to access certain popular shows in the hopes of increasing revenue and experimenting to find the fine line between what viewers expect to see for free online, and what they are willing to pay for, according to people familiar with the matter (via the Los Angeles Times).
One possible plan includes allowing users to access the five most recent episodes of TV...
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Global consumers are expected to spend $6.2 billion at mobile application stores in 2010, while related advertising revenue will generate $0.6 billion worldwide, according to Gartner, Inc.
Mobile app stores will exceed 4.5 billion downloads in 2010, 8 out of 10 of which will be free to end users, Gartner analysts said.
Worldwide downloads in mobile application stores will surpass 21.6 billion...
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