Women’s lingerie maker Maidenform will use augmented reality (AR) to introduce its Comfort Devotion line of bras, panties and shapewear later this year, reports Marketing Daily. Maidenform will use technology from Aurasma, which provides image-recognition software.
Aurasma made news earlier this month with the June issue of Popular Science, the first monthly U.S. consumer magazine to “bring an editorial feature to life,” said Aurasma in a statement, by “[uniting] the physical and virtual worlds to deliver a unique and interactive experience for readers.” The June issue is the Popular Science annual Invention Awards issue, which profiles ten inventors of potentially world-changing technologies.
What Aurasma does differently from QR codes is that its image recognition software requires no code, tag or marketr at all. So the publisher can augment reality without sacrificing space or disrupting the reader. By aiming an iPad, iPhone or Android smartphone or tablet at certain pages in the magazine, readers can activate an "Aura" — an augmented reality action, such as a video or slideshow, overlaid on a static image. The reader can also use the in-app "screen capture" button to share the augmented reality experience via Facebook or Twitter, making it possible for others to see the digital overlay even without the magazine.
"Our June issue is already bursting with information, and this technology allows us to go ahead and overflow the riverbank," said Popular Science editor in chief Jake Ward. "It's for anyone who has ever wondered what it would be like to meet someone from our pages in real life. Aurasma has a very powerful effect on readers - it's like being able to step into the magazine's content and walk around."
Maidenform will use the Aurasma application for in-store displays and advertising to compare, for example, the racerback version of one bra versus the strapless version of another. The Maidenform product will not launch until December, but thus far, Popular Science is delighted with augemented reality. “The consumer wants more digital marketing,” Lucille DeHart, Maidenform’s CMO told Marketing Daily. “She’s very connected through all her devices. They empowers her to shop the way she wants to shop. So we need to be where she is, and give her that flexibility.”
Call it the James Bond effect: The top monthly magazine ad page gainers for June 2012 feature guns, beauty and gadgets, according to min.online.
The top ad-page gainer is Guns & Ammo, with 47.84 more ad pages in June 2012 over June 2011, for an 89.42% year-over-year (YoY) gain. Published by Intermedia Outdoors, publisher Chris Agnes attributes the interest in part to the popular show “Sons of Guns” on the Discovery Channel: Also to 2012 being an election year which “For whatever reason,” renews interest in the Second Amendment right to bear arms, reports Agnes.
Allure from Condé Nast took the #2 spot, and Elle from Hearst was #4. “June 2012 was the biggest issue ever for Allure,” publisher Agnes Chapski told min, with a 41.15% YoY ad-page gain. The June Readers’ Choice Awards are a particular draw, with nearly 90% of Allure readers reporting they trust the awards to help them make purchasing decisions. Elle, another fashion and beauty title, has gained a boost from its acquisition and rework by Hearst in May 2011. Elle has a particularly strong online presence, with 27 individual sites worldwide, which publisher and chief revenue officer Kevin O'Malley makes it a powerful “omni-channel brand.”
Taking the #3 spot (and joining the top five list for the first time) is IEEE Spectrum, an engineering trade journal. The Institute of Electrical and Electronics Engineers or IEEE has 400,000+ members in 150 countries for a powerful built-in subscribership (Spectrum is included in membership). The June issue includes a 32-page sponsored insert by Comsol, a simulation software provider, and June is the magazine’s traditional yearbook of in-depth technology provider coverage.
Rounding out the top five ad-page gainers: Ebony, with its June Music/Father’s Day special. Ebony targets a black demographic, and gained 55.02% YoY in 2012, attracting such advertisers as BMW (6 series), Verizon, Philadelphia Tourism, Unilever and State Farm Insurance. The June issue features current music stars from hip-hop and R&B, but also black celebrity fathers.
Nearly six in 10 core radio listeners (57%) start their day with another medium or gadget, rather than turning on the radio, reports Inside Radio. That according to media analyst and consultancy Jacobs Media, in their Techsurvey8 report.
The 18-34 year old demo is more likely to engage with email or Facebook as their first media interaction of the day, along with their first cup of joe.
The Techsurvey8 results were gathered online from January 31-February 15 from listeners of 170 broadcast stations across the U.S. and Canada, contributing 57,358 total respondents. Jacobs Media surveyed 170 stations, 12 radio formats and 57,358 radio listeners, claiming it is the “largest technology survey ever conducted for radio.”
As a format, radio is hardly dead, but, is a more high-touch medium which, like TV, is finding itself having to meet digital natives wherever they listen.
Why AM/FM Radio still matters: While "favorite songs" and personalities rank highest, there are four emotional triggers that listeners value:
1. Having a radio on while they work
2. Putting them in a better mood
3. Providing a feeling of companionship
4. Offering an escape from the pressures of everyday life
Pandora is a (pure) player: By far, Pandora is the most popular pure-play Internet option, as nearly half (45%) of "streamies" listen to some extent, easily besting competitors like iHeartRadio (19%), Spotify (7%), TuneIn Radio (7%), and Slacker Radio (5%).
However, Pandora users are split as to whether the Internet pure play should be considered "radio" – 43% "yes" – 49% "no."
Protecting The In-Car Listening Franchise: More than half of all respondents say that most of their radio listening takes place in cars. One in ten (9%) now drives a car equipped with a system like Ford's Sync, especially fans of News/Talk and Sports/Talk.
Smartphones, Apps and Tablets coming on strong: More than half (52%) own a smartphone.
Tablets are becoming a significant part of the digital story. One-fourth say they own one (24%), and iPad has a big lead over its competitors.
The Social Media tidal wave: Eight of ten are on Facebook. More than one-fifth use Twitter, and Sports/Talk emerges as the format where Twitter rules.
Nielsen Company released some intriguing demographic data, from part 2 of its “State of the Media Spring 2012” report—this part presenting an in-depth look at usage by demographic (ethnicity, gender and age).
White TV viewers use their DVRs at twice as much as any other group on a daily basis for time-shifted viewing; yet Asians watch the most timeshifted content as a share of overall TV time.
Among the online destinations for streaming TV content, Hispanics are most likely to watch on Netflix (still no advertising opportunities), where Asians are most likely to watch on Hulu and black viewers on YouTube (both ad friendly).
- Teens used a gaming console for an average of eight minutes during primetime, more than twice as much as the general TV population.
- When watching TV and using their tablet computers simultaneously, male tablet users were more likely to look up information related to a TV program, and females were more likely to up look info related to a TV ad.
- Females spend 61.2% of timeshifted viewing during primetime to watch dramas.
- Females spend 46.9% of real-time viewing watching drama, versus 34.5% for men.
- Females spend 13.5% of their time viewing sports, versus 32.7% for me.
- Online adults aged 25-54 are 23% more likely than the average U.S. Internet user to follow a brand via social networking and 29% more likely to purchase a product online that was featured on TV.
That eight-minute figure for teens and gaming seems low, frankly. Few games can be played in eight minutes. Presumably, that average is dragged down because teens who spend zero minutes on gaming outnumber those who spend hours at a time.
Oxygen has announced a 50 percent increase in original programming with five new series joining the 2012 schedule, including: “Girlfriend Confidential,” a new programming franchise which will have New York and Los Angeles editions, “All the Right Moves,” “My Shopping Addiction” and “I’m Having Their Baby.” Additionally, three new projects have been added to the development pipeline: “#VideoStar (working title),” “Propos’d” and “Longest.Date.Ever.” The network promises that the new slate will “provide relatable and authentic programming that speaks to the network’s core demographic of young, female viewers.”
These series join the previously announced shows “The Glee Project” season two, which will premiere Tuesday, June 5 at 10 P.M. ET/PT and “The Next Big Thing: NY,” following performance coach and musical director Trapper Felides as he trains a group of young performers, which will premiere Tuesday, June 12 at 11 P.M. ET/PT.
“We have ramped up our 2012 schedule with relatable and genuine series that reflect the diverse and distinctive tastes of our core viewers,” said Rod Aissa, Senior Vice President, Original Programming and Development. “These series all dive into themes that Gen O” (presumably “Generation Oxygen”) “women are obsessed with – friendship, dating, fashion and entertainment.”
The five greenlit titles and the three series in development represent Oxygen’s commitment to programming and developing content that resonates with the young, modern woman and the themes and topics that they are obsessed with. The network’s new programming franchise, “Girlfriend Confidential: NY” (formerly “Taking NY”) and “Girlfriend Confidential: LA” (formerly “Taking Hollywood”) follow a group of best friends in New York City and Los Angeles, each up and coming but well-connected across several different industries – beauty, fashion and entertainment. These women all at different stages in their lives – married, single and new moms – are making decisions that will affect their friendships and their futures. “All the Right Moves” joins the schedule with an upbeat and entertaining look into the lives of four professional dancers. Fresh off a “Dancing with the Stars” performance, Emmy-nominated choreographer Travis Wall (“So You Think You Can Dance”) is at the epicenter of a group of friends and roommates that are putting their immense talent together in a risky business venture – starting their own dance company, Shaping Sound. “My Shopping Addiction” is a serious look into the lives of young people facing a crisis brought on by a dangerous addiction to spending, and finding the underlying cause for and a way to alter this compulsive behavior. “I’m Having Their Baby” is a deep and emotional look at young, pregnant twentysomething women forced to make one of the most important decisions of their lives – to keep or place their unborn children for adoption.
NEW SERIES GREENLIGHTS:
“Girlfriend Confidential: NY”
Part of a new franchise on Oxygen, this series focuses on a group of gorgeous, well-dressed, high-powered and well-connected female friends in New York City that include: Leigh Cherrier (Public Relations Director for Louis Licari), Marianne Garvey (News Editor, InTouch Magazine), Leila Shams (Fashion Designer), Kelly Brady (Celebrity Publicist) and Raina Seitel (correspondent for NBC’s “New York Live”).“Girlfriend Confidential: NY” is produced by Discovery Studios with Daniel Soiseth and Jason Sands serving as executive producers.
“Girlfriend Confidential: LA”
The LA version of Oxygen’s new franchise follows four beautiful and successful best friends who help each other navigate the tumultuous waters of love, celebrity life and the entertainment industry – they are nobody’s wife. At the epicenter of this beautiful, intelligent and savvy group is Eva Marcille (“America’s Next Top Model”), fashion model, actor and producer. Her group of friends include: actress Denyce Lawton Tyler Perry’s “House of Payne”), Nikki Chu, a dynamic interior and product designer and Kelly Marie Dunn, a talent and brand manager who has worked with A-list musicians and pop stars. “Girlfriend Confidential: LA” is produced by Ish Entertainment with Michael Hirschorn, Wendy Roth, Madison Merritt and Gil Lopez serving as executive producers.
“All the Right Moves”
Showcasing Emmy=/-nominated choreographer Travis Wall (“So You Think You Can Dance”) and his lifelong friends and roommates: Teddy Forance (dancer/choreographer with “Cirque du Soleil”), dancer Nick Lazzarini (winner of “So You Think You Can Dance” season one) and Julliard trained Kyle Robinson (recently featured on “Dancing with the Stars”) in their quest to launch their own dance company, Shaping Sound. “All the Right Moves” is produced by World of Wonder Productions with Randy Barbato, Fenton Bailey and Tom Campbell serving as executive producers.
“My Shopping Addiction”
“My Shopping Addiction” features shoppers who love the thrill of finding that perfect dress, beautiful décor item or fabulous piece of jewelry to purchase and call their own. But what happens when the high of the buy becomes an addiction and obsession, and causes their finances – and their lives – to start spinning out of control? “My Shopping Addiction” is produced by executive producers Matt Chan, Jodi Flynn and Jeff Kuntz for Screaming Flea Productions.
“I’m Having Their Baby”
“I’m Having Their Baby” follows would-be moms as they make the most difficult decision of their lives – whether or not to place their babies for adoption. They want better lives for their unborn children and brighter futures for themselves. The cameras follow these women in these docu-series as they search for potential adoptive parents, make their birth and transfer plans and ultimately struggle to go through with their decision. “I’m Having Their Baby” is produced by executive producers Michael Rourke and Michelle Kongkasuwan for Hud:sun Media.
“The Glee Project” (Season Two) – Premieres Tuesday, June 5 at 10 P.M. ET/PT
During the 11-week run of season two of “The Glee Project,” 14 talented contenders will be narrowed down as the creative forces of “Glee” carefully assess who has what it takes to win the prize of a lifetime – a seven episode guest starring role on the hit FOX series. Ryan Murphy joins casting director Robert Ulrich, choreographer, “Glee” co-producer Zach Woodlee and vocal producer Nikki Anders in the final deliberations of each installment of the series. “The Glee Project” is produced by Ryan Murphy Television and Embassy Row with Ryan Murphy, Dante Di Loreto, Michael Davies and Shauna Minoprio serving as executive producers.
“The Next Big Thing: NY” – Premieres Tuesday, June 12 at 11 P.M. ET/PT
“The Next Big Thing: NY” features Trapper Felides, a top New York City performance coach and musical director who gives his clients the blunt truth and tough love they need to succeed. The series will follow Felides as he mentors a group of performers, and takes on stage moms, as they prepare for their next career changing audition or their big music industry break. “The Next Big Thing: NY” is produced by BBC Worldwide Productions and Omelette Bar Productions with Izzie Pick Ashcroft, Jo Honig, David St. John, Jane Tranter, Stacey Angeles and Eric Cyphers serving as executive producers.
TITLES IN DEVELOPMENT:
“#VideoStar (working title)”
Everyday across America, millions of talented performers post videos of themselves online in hopes of finally scoring their big break in the music industry. #VideoStar gives the best of these undiscovered talents a chance at their dream – starring in their very own music video directed by acclaimed music video director Erik White (“The Glee Project”). “#VideoStar” is produced by Embassy Row with Michael Davies and Shauna Minoprio serving as executive producers.
In this hilarious hidden-camera reality show, a team of pranking experts help mischievous but well-intentioned grooms come up with the most over-the-top and hilarious proposal stunts to give their girlfriends who have been driving them crazy for a proposal a taste of their own medicine. Each prank culminates with a genuine moment where the groom-to-be will get down on his knee and finally pop the question to his shocked and ecstatic girlfriend. “Propos’d” is produced by 11 Television with Kevin Healey serving as executive producer.
“Longest.Date.Ever.” follows two women per episode, who are exhausted by their quest to find “Mr. Right,” and sets them up on a date that lasts not just a few hours, but an entire week. The show will take singles that are scientifically proven to be each other’s ideal mates and move them in together for the longest blind date of their lives. At the end of the Longest. Date. Ever., they will certainly know the answer. “Longest.Date.Ever.” is produced by Electus and Five by Five Media with Ben Silverman, Jimmy Fox, Craig Armstrong and Rick Ringbakk serving as executive producers.
Claiming a record-breaking 2011 and a best first quarter ever in 2012, Style Media has announced a 25% increase in original programming with the addition of five new original series, six series in development and two returning series at the network’s upfront presentation held in New York.
“This has been a tremendous year for Style from every perspective,” claims Salaam Coleman Smith, President of Style Media. “We saw a huge surge in advertiser support and achieved our most impressive first quarter ever with double digit growth among women 18-49. In 2012, our programming lineup, anchored by fan favorites like ‘Tia & Tamara’ and ‘Giuliana & Bill,’ will be joined by a terrific mix of personality-driven series that really speak to our passionate viewers as well as our advertising partners.”
In 2011, Style Media delivered its best upfront performance in the network’s history, adding a historic 58 advertisers representing a 33% year over year revenue increase. Building on its 2011 success, Style Media grew its revenue by adding 18 new advertisers in the first quarter alone.
Style claims to have been up in viewership in Q1 an impressive 22% among W18-49 year-over-year, according to Nielsen data. The network’s success was fueled by its popular returning original series “Jerseylicious” and “Big Rich Texas” on Sunday nights, which delivered a 110% increase in total viewers versus 2011. “Jerseylicious,” now in its fourth season, is enjoying its most watched season ever and the sophomore season of “Big Rich Texas” is up an impressive 36% among the desired W18-49 from season one. Additionally, the fifth season of “Giuliana & Bill” delivered the franchise’s most-watched season premiere ever and is up an impressive 55% in total viewers season-over-season.
Following are Style Media’s programming announcements:
Betsey + Lulu
Produced by Magical Elves. Jane Lipsitz and Dan Cutforth serve as executive producers. The docu-series “Betsey + Lulu” explores the unique lives of fashion icon Betsey Johnson and her muse, daughter and confident Lulu as they struggle to maneuver their ever evolving mother-daughter relationship. As Lulu transitions into her role as a single mother, she hopes to break away from her mom’s fashion empire and follow her dream of starting her own line, however, it’s up to Betsey to let Lulu step out on her own for the first time. With a colorful support system that includes their personal assistant, business partner, shrink and interior decorator, there is nothing these two women can’t take on.
Ultimate Home with Bill Rancic (working title)
On Style’s hit series “Giuliana & Bill,” viewers have watched as Bill Rancic flipped properties into amazing high-end pieces of real estate. Now in this aspirational home makeover format, Bill will use his expertise to help real people create their dream home.
Empire Girls: Julissa & Adrienne
Produced by Ish Entertainment. Michael Hirschorn, Charles Suitt and Keira Brings serve as executive producers. The hour long docu-series, which premieres Sunday, June 3 at 9 P.M. ET/PT, follows Adrienne Bailon (“Cheetah Girls”) and Julissa Bermudez (“106 & Park”), two fabulous Latina best friends and starlets, in New York City as they strive to conquer the cutthroat world of show business and find love and happiness… by the time they turn 30! Julissa and Adrienne first met in 2006 as co-stars in MTV’s movie “All You’ve Got.” While filming, they became best friends, even requesting to share the same trailer. Since then, these fashionistas have been there for each other through thick and thin and loves and losses, making noise and a name for themselves along the way.
Produced by Endemol USA. Three-time Emmy winner Alex Duda and Blake Levin serve as executive producers. From the creator and executive producers of Style’s hit series “Jerseylicious,” “Chicagolicious” takes viewers to the Windy City to follow AJ Johnson who owns AJ’s salon in Chicago, and whose clientele includes a who’s who of actors and models, including Angela Bassett and Iman. AJ oversees a team of talented yet fiery hair and makeup artists who love to create drama; from the looks they give their clients to the manner in which they deal with each other. “Chicagolicious” premieres on Monday, June 11 at 9 P.M. ET/PT.
Party Fabulous Vegas
Produced by Gay Rosenthal Productions. Gay Rosenthal serves as executive producer. Event planner, Tory Cooper, and socialite, Joan Hammer, are co-owners of Priceless Affairs, a Las Vegas event company that throws high-end, over-the-top parties. The series follows Joan and Tory along with the help of their eclectic staff — a florist with a flair for vintage, an assistant who aspires to run the show and the hot photographer who captures all the magic. Each episode will follow the team as they plan amazing and entertaining events such as a three-day $350,000 wedding event, a double birthday party for two wealthy teen girls and a pool party for a 24-year old Vegas native who has the money to party with a few hundred of his nearest and dearest friends. As they say…only in Vegas.
The Cat Deeley Celebrity Project (working title)
Produced by A. Smith Productions. Arthur Smith, Kent Weed, Frank Sinton and Cat Deeley serve as executive producers. An hour-long series that follows television personality and fashion diva, Cat Deeley, into the homes and lifestyles of some of today’s hottest stars! Through this casual and intimate lens, Cat treats viewers not only to a front-seat tour of their favorites star’s home, but into their lives, as well, as they share personal stories triggered by treasured items. Whether it’s the Oscar she won for a role she almost didn’t take, her favorite pair of jeans, or the raggedy old couch she won’t get rid of, viewers will get an inside glimpse into the lives of their favorite celebrities. Every item in the house is a testament to the celebrity’s style and we’re going to learn the stories behind it all.
House of Fab (working title)
Produced by Left/Right. Ken Druckerman, Banks Tarver and Kimora Lee Simmons serve as executive producers. In partnership with Justfab.com, an online shoe/fashion service that features the fierce Kimora Lee Simmons at the helm as President and Creative Director, Style will be bringing fashion to the masses. This docu-series will follow the eclectic and diverse cast of characters behind this fashion forward dot com and see what it takes to keep the operation going. Get ready for glamour to be accessible to every fashionista.
Built (working title)
Produced by Endemol. Alex Duda serves as executive producer. Remodels never looked so good as “Built” follows a Manhattan home service staffed exclusively with high-fashion male models who are also skilled handymen. Each week, the crew will tackle a home makeover project helping their clients with remodeling challenges. With their different personalities and skill sets, the Built team sometimes struggles to find common ground in their work; however, their dizzying good looks bind them together and ensure a handsome ending.
Celebrity Closet Confidential
Produced by FremantleMedia. Larry Barron serves as executive producer; Mary Alice Haney is a producer. Peek inside the closets of some of your favorite celebrities with stylist Mary Alice Haney as she works to elevate a star’s style. Each episode, Mary Alice works with a different celebrity to create a “fashion moment” for a huge celebrity event. She also identifies a few fashion fixes and sends them back into the spotlight as style icons. In the pilot episode, viewers will get to peek into the closet of singer and actress LeAnn Rimes as Mary Alice gives her a sophisticated and sexy new look.
Absolutely MARvelous (working title)
Produced by My Tupelo Entertainment. Michael Yudin and Joe Townley serve as executive producers. “Absolutely MARvelous” follows Mar Romero, owner and founder of TEAM, a high-end hair and makeup styling company based in Santa Barbara, California. TEAM, a top West Coast styling company, does over 200 events a year including hundreds of specialized upscale weddings, editorial photo shoots, commercials and red carpet events. Feisty and in your face, Mar rules the roost with an iron fist and a fierce ambition. She runs her business like a military general. Mar recently launched a line of hair extensions and her newest endeavor is leather totes and handbags. She dreams of expanding to the East Coast but can she manage even more? Absolutely.
Pop Style (working title)
This topical weekly series will break down all things you need to know about looking good and living stylishly – including the latest in fashion, beauty, lifestyle, and pop culture. From trends and the latest movies and TV shows to the coolest tech gadgets and the hottest restaurants, no topic will be left uncovered.
Tia & Tamera
Produced by Good Clean Fun. Executive producers are Jason Carbone, Sarah Kane, Tia Mowry Hardrict and Tamera Mowry-Housley. The second season of the hit docu-series “Tia & Tamera” returns on Monday, June 11 at 8 P.M. ET/PT and follows the identical twin sisters as they embark on major life transitions. As they face the realities of motherhood and matrimony, Tia and Tamera lean heavily on each other to lighten the difficult moments with comedic insight and advice and to share their worries and fears. After nine months of sickness, pre-natal classes and then the birth, Tia now is figuring out how to balance between being a successful actress and a successful mom. For Tamera, she spent months preparing for her dream wedding, and as she approaches her one-year anniversary, she wonders about her new role as a working wife. With homes in Los Angeles and Napa Valley, where her husband’s family also owns a vineyard, Tamera finds herself pulled between two different worlds, struggling to decide where she will ultimately call home.
Produced by Endemol USA. Three-time Emmy® winner Alex Duda is the Executive Producer. Alexa Prisco returns as the “Glam Fairy,” which takes viewers inside her glittery, high-energy world as a makeup artist extraordinaire. Since establishing ‘The Glam Factory,’ Alexa has built her own glamorous home base where she showcases her makeover magic and expands her already growing clientele. Season two will follow Alexa as she takes her business to the next level and her personal life takes center stage when her boyfriend, Danny, takes a big step in their relationship while becoming her business manager at the same time.
“There is hardly a program or ad on TV these days that doesn’t ask its viewers to like its Facebook page or tweet about it,” opined Frederic Lardinois of TechCrunch. But what do they get out of accepting that invitation? Therein lies the rub, found Accenture.
The industry analyst group surveyed 1,000 U.S. TV viewers, to find that nearly two-thirds (64%) recall seeing social media symbols such as Facebook "Likes" while watching television, and one third (33%) interacted with social media, after seeing a social media symbol on their TV screen.
This is good news for advertisers, believes Robin Murdoch, Accenture’s global Internet segment managing director. "This has huge revenue growth potential as social media applications build program viewer loyalty and drive online advertising opportunities."
That one third who interacted with the symbols while watching TV did so by "liking" the TV program on Facebook (20%), scanning a QR code (11%), searching for the Hashtag on Twitter (7%) or scanning the Shazam symbol (5%).
But what do viewers want out of it?
Obtaining more information about a show, product or service was the greatest motivator for interacting with a social media symbol while watching TV; cited by 43% of the participants who have done so. Other motivations included:
- getting coupons and promotional codes (32%)
- entering a contest/sweepstakes (31%)
- watching another video (26%)
- interacting about the show or product on social media (26%)
- connecting with others with similar interests (21%)
- sharing or recommending video/program to others (20%)
- making a purchase (16%)
To put a pencil to it, of that 33% who interacts, 16% of them makes a purchase - so, just 4.8% of viewers, which is still a good figure. About 10% of viewers overall will go for coupons and promotional codes, or enter to win a contest, so the advertising/marketing/engagement possibilities are strong.
Surprisingly absent from the list is interacting with the show. They appear to enjoy interacting live with questions (e.g. through Twitter to interact with the “Walking Dead” and “Real Housewives” recap shows, voting on “American Idol”). But interaction does not drive viewers to watch lousy TV. The Ford Motor Company-funded unscripted show “Escape Routes” has tanked miserably on NBC on Saturday nights, with ratings shares as low as 0.3. “Escape Routes” is a broadcast/interactive mashup with six teams of two participating in a road-trip competition with real-world challenges, all while driving the new Ford Escape. Viewers can interact real-time with the teams through Google Hangouts, among other social methods; but so far, they haven’t.
Demographics play a role
As expected, the demographic of social-interactive viewers skews young. The majority of participants between the ages of 18 and 24 (63%) said they have interacted with social media symbols while watching TV. For older age groups, the numbers dropped to 46% among 25-34 year olds, 44% among 35-44 year olds, 19% among 45-54 year olds, 24% among 55-64 year olds and 11% of those 65 or older.
Both men and women participants who interacted with social media sites were most interested in getting more information about the show (39% and 48%, respectively). Women were also motivated by getting coupons or promotional codes (40%) and registering or signing up for something (34%). Males were more interested in interacting with social media to watch another video (35%) or entering a contest or sweepstakes (34%).
In terms of engagement, most viewers are just satisfied with what they get out of the social engagement. They are neither thrilled nor displeased. Nearly three-quarters (74%) of those who received content via social media symbols while watching TV (those coupons, recommended videos and so forth) said it just "met expectations," compared with 10% who said the content "did not meet expectations" and 15% who said it "exceeded expectations."
The survey also showed that the greatest barrier to adoption is lack of interest among consumers in the content available through social media interactions. When participants were asked why they had not interacted with social media while watching TV, 60% said they did not think they would be interested in the content they would receive. Fewer participants said they were not sure how to interact with social media symbols (23%); had not downloaded the necessary application for scanning social media symbols on their mobile devices (15%); or, did not have time to scan a social media symbol because it was not displayed long enough on the TV program (11%).
The survey pointed to dramas and comedies as the top genres where consumers would like additional information and interactivity. Asked what type of show they would be interested in interacting with, 35% of participants said dramas and comedies, compared to news programming (31%), sporting events (29%), reality shows (23%), lifestyle/cooking/home shows (20%), game shows (19%), talk shows (16%) and live non-sports events (15%).
"The challenge to providers unlocking this enormous growth is convincing viewers that interacting with TV programming is valuable to them," said Murdoch. "You do that by offering compelling content that enhances the viewing experience coupled with things that extend the value into other areas of their lives. In parallel, you might make social media easier for viewers to use by integrating these capabilities into your existing distribution infrastructure."
Q1 2012 was “disappointing” for the magazine industry, as Folio describes it; and “lackluster” by Ad Age—depending on the title. Some niche publications like Architectural Digest, Boating and Latina are jumping for joy, as are Traditional Home and Dash.
According to the latest Publishers’ Information Bureau stats, ad pages among computer magazines were down 8.2% in Q1 2012 compared to the same period in 2011, for a decline from 36,868 pages to 33,828.
Generalized women's titles overall suffered January through March, with declines at Better Homes & Gardens, Essence, O! The Oprah Magazine and Ladies’ Home Journal among others. The beauty- and fashion-conscious Marie Claire defied the trend, with a 10% gain, and women’s luxury title W gained 16.6%.
Meredith’s Executive Vice President and President of Media Sales Dick Porter told Ad Age that advertisers are targeting their audiences. “If they’re doing broad, TV is doing that role.” Meredith titles include Better Homes and Gardens, Family Circle and Ladies' Home Journal, and EatingWell. That title dropped 11.2% YoY in ad pages, despite its popularity. Effective with the September/October 2012 issue, EatingWell magazine will raise its rate base from 500,000 to 600,000, an increase of 70 percent from this time last year. In January 2012, Meredith raised the magazine's rate base from 350,000 to 500,000.
Generalized news magazines saw some extreme highs and lows. TIME dropped nearly 21% to 227 ad pages, and The Week plummeted 31.5%; while Newsweek bucked the trend with gains of 27.5%.
Spanish-language titles are strongly on the uptick. People En Espanol gained 16.2%, Ser Padres (the Spanish-language version of Parents, another Meredith title) 24.6%, and Siempre Mujer 26.2%.
Highs and Lows by Category
As Min Online details, only two categories (toiletries and cosmetics; apparel and accessories) saw increased ad pages in Q1, while automotive took a pounding with a 35.8% decrease.
Still, home and lifestyle titles overall had some strong gains.
Fine Cooking was up 76.9% to just over 15 ad pages; Veranda leapt 64.1%; and new-ish food title Dash was up 52.2%.
eMarketer and video ad network YuMe report a nearly three-to-one bias toward women in gender-targeted video advertising.
According to YuMe, the majority (65.9%) of video ad campaign proposal received by publishers in 2011 were gender-agnostic, but 25.7% targeted women, and 8.4% targeted men.
Not surprising, considering that consumer package goods (CPG) companies (which commonly target health and beauty products at women) were the single largest spender of ad dollars for online video in 2011, at 24%.
Age-wise, online video ads most often targeted at consumers aged 25 to 54: 39% of US advertisers targeted females in this age range and 22% targeted males. Few advertisers ventured outside of that spectrum. Video advertisers are targeting parents and professionals, who eMarketer estimates account for 51.1% of all U.S. online video viewers in 2012, most strongly (19.2%) of those viewers in the 25-to-34 age range.
But advertisers will not ignore those other demographics. YuMe found 73% of all U.S. pre-roll video ads seen by viewers ages 12 to 24 were watched in full last year, compared to 68% of all ads watched by those ages 25 to 54. Pre-roll ads offer the greatest guarantee of full viewership, considering they are often mandatory precursors to watching online video. About 78% of viewers will watch an interactive in-stream video like a pre-roll to completion, versus about 39% for an in-banner video, reports video ad network PointRoll, making in-stream video the most attractive option for advertisers.
More upfront details from Discovery Communications. Its Investigation Discovery (ID) network enters the 2012-13 upfront season with another record year of success, maintaining its title as the fastest-growing network in television and capitalizing on that momentum with the largest slate of original programming in network history.
ID just closed its best quarter ever, delivering record numbers in all key demos in prime, including P2+ (+21% to 677k), W25-54 (+35% to 216k), and W18-49 (+45% to 185k). In addition, the network remains the #1 network in ad-supported cable and broadcast for length of tune in prime (claiming 24 minutes vs. 15 min television average) and total day (41 min vs. 20 min television average.)
In addition, year to date, ID ranks #4 in daytime delivery of W25-54, out-performing much larger networks distributed in an additional 20 million homes.
“At just four years old, Investigation Discovery has officially become a major player in the competition for female viewers,” said Henry Schleiff, president and general manager of Investigation Discovery, Military Channel and Destination America. “Last year, we predicted that ID would become a top ten network for women, and we’ve already far surpassed that goal in daytime. Now, armed with an enormous slate of new and returning series reflecting the real-life drama that our female audiences crave, we are poised for our best year ever as ID quickly becomes the #1 guilty pleasure for women.”
Leading into the upfront, ID will launch a new slate of original series, headlined by the July debut of “Evil Twins”, challenging viewers to decipher which twin has taken sibling rivalry to the next level; the August premiere of “Redrum”, in which a case is solved in reverse; and “Deadly Affairs”, starring the incomparable queen of daytime soaps, Susan Lucci.
SUMMER SERIES LAUNCHES
There’s something oddly fascinating about twins. Maybe it’s the secret languages they create, their identical façade, or the claim that one can feel when the other is hurt. But when one twin turns bad, does the other stay pure of heart? Channeling sibling rivalries and deadly childhood pacts, “Evil Twins” follows true-crime mysteries surrounding real-life cases of these evil archetypes. Each episode reveals shocking stories of twins on the edge, from sleeping with their sibling’s husband then setting them up for murder to stealing their identity and even coming back from the dead.
When it comes to murder, no detective starts their search at the beginning of the crime. Rather, a murder investigation always begins with the body, after the deed is done. It is up to the police to piece together the story, moving backwards in time until they arrive at the root of the crime. In ID’s new series “Redrum”, viewers follow the backwards tale of murder from false motives and mistaken witnesses to conversations taken completely out of context, until the truth finally comes out at the very end.
From love triangles that implode to office romances exposed; from sleeping with the enemy to bedding your best friend’s husband; and from grooms ditching the ceremony with a bridesmaid in tow to swingers deciding the grass actually is greener; stories of passionate love affairs turned crimes of passion aren’t just happening on daytime television. Hosted by soap opera legend Susan Lucci, “Deadly Affairs” proves that they happen in real life and, sometimes, are even stranger than fiction.
NEW ORIGINAL SERIES
Frenemies: BFFs Gone Bad
Exploring riveting stories of loyalty betrayed, “Frenemies: BFFs Gone Bad” is a perfect example of what happens when friendships fall apart at the seams. In this new series, Investigation Discovery looks at friends who are devoted to one another, only to have things go horribly, and often fatally, wrong. Each episode traces friendships through good times to their gradual demise, as things turn sour and end in shocking, violent confrontation. What happened that turned these former friends into deadly frenemies?
‘Til Death Do Us Part
When marriages fail, divorce can turn ugly and even deadly. What was once a passionate union becomes spite, greed, backstabbing, and betrayal. “‘Til Death Do Us Part” explores tumultuous, shocking, and high-stake divorces and the deadly murders linked to them. Guiding viewers through these passionateaccounts of love gone wrong are Dr. Stacy Kaiser, a psychotherapist and relationship expert, and Dr. Brian Russell, a forensic psychologist and attorney. From husbands, wives, children, grandparents, mistresses and friends, divorce can lead even the most unthinkable people to commit murder.
Wives With Knives
“Wives With Knives” features gripping stories of women who fight at close range. Some women endured years of sexual, emotional, and physical abuse before fighting back. Others were motivated by greed and jealousy. Some of the victims died and others lived to testify against their attackers. Through personal accounts from the actual women who committed the crimes, as well as the victims themselves, each episode reveals the traumatic events that led to the pair’s disturbing demise.
Pretty Bad Girls
A true-crime series channeling the glamour of “Sex and the City,” “Pretty Bad Girls” bares what happens when beautiful, fabulous women have more than killer clothes in their closets. They have skeletons, too. These sexy criminals know exactly what they want, and are willing to do anything to get it, no matter the cost. They will lie, cheat, steal, and even kill. After all, living a life of crime is easy when you’re looks could kill and sex is your weapon of choice.
Cold Case (working title)
There are twists and turns around every corner in ID’s new series COLD CASE. Each episode invites viewers on an emotional journey between past and present as unsolved homicides are reopened. The series shows how time, technology, and burdens of the past combine to rehash old cases and open old wounds in an effort to solve haunting whodunit mysteries, finally put the culprit behind bars, and give loved ones long-awaited peace of mind.
Dangerous Persuasions (working title)
“Dangerous Persuasions” tells extraordinary and terrifyingly true tales of everyday people who were manipulated into committing horrific crimes. These average men and women fell under the influence of dark forces and were brainwashed into shocking behaviors they never would have exhibited otherwise. Through intimate, first-person accounts, each episode details the captivating stories of people who lost themselves as a result of dangerous persuasions.
The Ex-Files (working title)
Paying homage to the guilty pleasures of salacious TV talk shows, “The Ex-Files” delves into extreme romantic relationships turned sour, uncovering the truth from both sides. Men and women reveal all the sordid secrets, from passionate and sexy stories to the crazy and strange, that eventually led to their relationship’s downfall.
Who The Bleep
Building off the success of ID’s hit series “Who The (Bleep) Did I Marry?,” this new spinoff goes one step further to explore relationships between friends, co-workers, significant others, family members, and more. Each real-life story is a first-person account that uncovers the truth behind people’s double lives and the fallout that ensues. “Who The Bleep”… begs the question: how well can you really know someone?
Murder In Paradise (working title)
It’s a vacation in paradise, or is it? ID’s new series recounts stories of happy couples who go on dream vacations that end in violence. Only one of them comes back alive, and it’s never an accident. Could theseunwitting victims have been murdered by the last person in the world they’d expect to do them harm? “Murder In Paradise” is a mystery series that aims to uncover whether these victims were the random targets of a brutal stranger or the focused objects of premeditated evil.
NEW LIMITED SERIES AND SPECIALS
Werner Herzog’s Into The Abyss: A Tale of Life, A Tale of Death
In March 2012, Investigation Discovery premiered a four-part mini-series entitled “On Death Row.” This special documentary was a companion television series to Academy Award®-nominated filmmaker Werner Herzog’s latest documentary feature, Into the Abyss, which debuted to rave reviews at the Toronto Film Festival and launched in theaters in November 2011. In this film, Herzog explores the dark reaches of humanity through conversations with death row inmate Michael Perry and those affected by his crime, conducting a uniquely thought-provoking analysis of why people, and the state, kill.
RETURNING ORIGINAL SERIES
Stolen Voices, Buried Secrets
Investigation Discovery’s captivating series “Stolen Voices, Buried Secrets” revisits mysterious murders through the lens of the fictionalized, first-person perspective of the victims. As investigators, family, and friends peel back the layers and facts of each case for viewers, the otherworldly narrator already knows how their story ends and supplies all-knowing observations hinting at breaks to come in the case.
Sins & Secrets
Featuring cities full of character and colorful personalities, “Sins & Secrets” exposes crimes that have ripped at the fabric of affluent communities. With ordinary and extraordinary citizens alike, these towns aren’t just vacation destinations, but places where select individuals have distinguished themselves for all the wrong reasons. Once revealing how justice was served, “Sins & Secrets” reflects on the many ways in which the city and its people will never be the same again.
Each one-hour episode showcases some of the most baffling and challenging cases in contemporary law enforcement, and commends the unwavering investigations that led to the arrest of these unlikely culprits. Featuring in-depth interviews from some of America's top investigative forces, viewers find out how these illusive offenders evaded justice for years, and how persistent police work and a passion for justice ultimately got them caught.
Scorned: Love Kills
Investigation Discovery’s “Scorned: Love Kills” uncovers crimes of passion sparked by a spurned lover’s snap from provocative paramour to predacious threat. The show examines the dark side of love with a voyeuristic peek into the lust and obsession that fueled some of the most senseless, but definitely not emotionless, crimes to make front-page headlines. From dalliances with X-rated dancers to a love triangle born from an underground swingers’ club, the stories featured in “Scorned” pair sexual intrigue with bedded betrayal to form a recipe for murder.
Stalked: Someone’s Watching
With more than three million people falling victim to stalking in the United States each year, this widely misunderstood crime reaches far beyond celebrities and people in the public eye. “Stalked: Someone’s Watching” profiles emotional stories of stalking victims and explores the twisted psychology of the people who relentlessly pursued them. Leading viewers through these tales of obsession is Michelle Ward, Ph.D., a criminal psychologist who has an expertise in neuroscience and personal experience as a stalking victim. Throughout each episode, Dr. Ward provides insight into the possible thoughts and motivations of the stalker and offers viewers important tips to protect themselves.
In “Dark Minds”, crime author M. William Phelps and criminal profiler John Kelly revisit unsolved homicides believed to be the work of serial killers. Joining them in the hunt for answers is an unlikely and anonymous source: a convict serving multiple life sentences for a series of murders. Known only to audiences as “13,” this unique source offers his “expert” opinion about potential motivations behind these chilling cold cases, using his own personal experience to formulate theories.
“Disappeared” follows the unpredictable twists of missing person cases, tracking investigations aimed at solving how and why people simply vanish. While some of the resolutions are heartwarming and others tragic, many cases remain open to this day and continue to be a source of unbearable frustration for family members and friends. Each episode of “Disappeared” begins from the time immediately before the individual vanished, searching for clues hidden beneath seemingly everyday behavior that may indicate whether or not the person left voluntarily. For the open cases that have gone cold, “Disappeared” asks viewers to share fresh leads in hope of deciphering what truly happened to the missing and whether foul play may have been involved.
When the basic desires of human nature come up against the darkest corners of the human soul, these temptations can often be fatal. Investigation Discovery’s “Deadly Sins” examines the true evils that push everyday individuals beyond the limits of the law. From gluttony and greed to lust, envy, sloth, wrath, and pride, this seven-part series reveals scandalous crimes driven by the most basic of human instincts. Guiding viewers through these deadly deeds is attorney Darren Kavinoky, a criminal behavior expert who provides professional insight and legal expertise in his analysis of each case.
On the Case With Paula Zahn
Profiling fascinating true stories and featuring gripping interviews conducted by Emmy Award-winning journalist Paula Zahn, “On The Case” is a shining example of ID’s core brand mission to investigate life’s mysteries through riveting storytelling. Zahn’s journalistic expertise and passion for the truth resonate as “On The Case” unravels shocking investigations that have dominated headlines, and intriguing original stories uncovered exclusively for ID’s audience.
The Will: Family Secrets Revealed
ID invites viewers on an emotional journey of family members dealing with the aftermath of a loved one’s final wishes in “The Will: Family Secrets Revealed”. Hotly contested and sometimes surprising, a person’s last will is often a very telling sign of how they perceived their loved ones – a single document outlining the distribution of every penny, asset and heirloom formerly in their possession. Each hour-long episode of THE WILL presents the most curious and contentious real-life stories of family inheritance, capturing personal drama filled with conspiracies, tension and turmoil
“Fatal Encounters” recounts the fateful relationship between killer and victim as their paths intertwine. Chance meetings, random acts of violence, and mysterious encounters send ordinary people down a deadly collision course toward their own mortality. As an on-screen clock counts down the victim's final hours, days, or even years, viewers track the decisions and actions that bring the victim closer to their killer's fatal trap.
Retired FBI criminal profiler Candice DeLong goes behind prison walls to sit down with the actual femmes fatales who appeared on ID’s “Deadly Women”. Having been described as the real-life Clarice Starling, the FBI agent at the center of Silence of the Lambs and Hannibal, DeLong interprets these intimate interviews for audiences with help from an impressive repertoire of sleuthing skills that include trailing terrorists, going undercover within gangs and hunting for the infamous Unabomber.
“Cold Blood” returns to the crime scene so that viewers can examine all the evidence for themselves. Combining the thrill of mystery with the visceral experience of true crime drama, this series presents competing versions of what may have happened, and re-enacts the events from different perspectives as new evidence comes to light. Each episode tells the story of one homicide investigation that revolves around the forensic investigation of the crime scene, and follows the clues wherever they may lead.
Devil You Know
“Devil You Know” delves into the secret lives of men and women who masquerade as law-abiding citizens but, behind the charade, are hiding deadly intentions from their loved ones. As each story unfolds, family and friends give first-hand accounts of the unimaginable betrayal that left them in the dark. These harrowing personal testimonials take viewers on a twisted journey as our witnesses wrestle with the demons and devils they have come to know all too well.
Alaska: Ice Cold Killers
As America's last true frontier, Alaska is an ideal destination for people wanting to experience the intrinsic beauty of isolated nature - but its wilderness also provides the perfect setting for keeping secrets. People go missing as if swallowed by the elements, but often there's something far more sinister to blame. This series is about victims of violent crimes, struggling to survive against the brutality of nature and man.
Homicide Hunter: Lt. Joe Kenda
A murder will change the life of a victim, their families, and the convicted killer, but what about the investigator whose days and nights are consumed by finding answers? In each episode of Homicide Hunter: Lt. Joe Kenda, the 23-year veteran of Colorado’s homicide investigation unit – who hasone of the highest case closure rates in the country – reveals chillingly vivid memories of murders that still haunt him today. Through personal interviews, and with the help of reenactments, Kenda recounts in detail the twists, turns, and emotional tribulations of trying to bring peace to each victim’s family.
Nightmare Next Door
How well do you know your neighbors?”Nightmare Next Door” tells the tales of murders behind white picket fences that rocked Middle America. Each hour brings a new murder mystery and a new look into the evil that can lurk in the heart and soul of a tight-knit community. Interviews with investigators, prosecutors, family members and/or neighbors piece together the twisting tale of a classic whodunit, and forensic experiments lead viewers into the heart of the investigation.
True Crime with Aphrodite Jones
A true crime series for tabloid aficionados, each episode follows best-selling author and crime expert Aphrodite Jones as she conducts her own investigations into some of the most headline-making crime stories of our time. Jones lands pivotal interviews and gains insider access to those connected to the case, revealing new evidence or unraveling new theories with exclusive interviews, photos, or never-before-seen footage about crimes you thought you knew.
“Deadly Women” takes viewers on a journey into the bizarre world of women who kill for thrills. While male murderers are often driven by anger, impulse and destruction, women usually have more complex, long-term motives. Featuring Candice DeLong, a former FBI agent and profiler, this series explores the psyche of female killers, showing what turns love affairs into fatal attractions or how twisted minds and dark secrets can send women on lethal rampages.
Behind Mansion Walls
What happens to the rich and privileged when money no longer buys happiness? “Behind Mansion Walls” slips under the veil of wealth to reveal sensational stories of mystery and murder. With society journalist Christopher Mason, “Behind Mansion Walls” chronicles the secret affairs, hidden accounts, and false identities that lurk in the shadows of America’s gated communities.
Very Bad Men
Predators, swindlers and masters of fraud, very bad men are everywhere. This incredible true crime series exposes some of the most notorious criminals on record as told by key members of the police, family, friends and the victims themselves. Each episode details the methods of fraud, bigamy, crimes of passion, murder and the horrendous impact these men have had on their victim's lives, leaving little doubt that these are some “Very Bad Men”.
This series takes an in-depth look at some of the world’s most prolific serial killers and interviews those who were closest to them before learning about their secret, dark lives. Attempting to uncover the psychology of each killer, “Twisted” tries to get an understanding of what drove these serial killers down the path of murder. Was it nature or nurture? Through first-hand accounts and testimonies of the people who knew them best, this series provides fascinating insight into the characters of some of the most infamous icons of evil.
BROADCAST NEWS MAGAZINES
48 Hours on ID
Investigates shocking crimes and compelling real-life dramas with journalistic integrity and cutting-edge style that defines the weekly cinema verité style that is the standard for many television newsmagazines today. Viewers become part of the investigation – from the psychological profiling to exploring new scientific methods that are part of today’s forensic toolbox. Bite marks, blood velocity, reading DNA on a victim’s clothes after 20 years – all of it is part of the drive to help solve these cases. This in-depth approach has earned 48 HOURS numerous awards including three Peabody Awards, 17 Emmys and four RTNDA Edward R. Murrow Awards.
Dateline on ID
What makes average people cross the line to commit murder? Sometimes the answer is simple, while other times the answers are never found. “Dateline on ID” goes behind the headlines to investigate baffling crimes and compelling real-life dramas with NBC host Lester Holt.
20/20 on ID
Love, jealousy, fear, and murder are at the heart of stories about ordinary people facing extraordinary circumstances. Hosted by ABC News chief law and justice correspondent Chris Cuomo and the correspondents of ABC News’ acclaimed show 20/20 dig beneath the headlines to reveal stories of victims, their families, and the search for truth and justice.
Black Widows Week
The annual “Black Widows Week” on ID celebrates Thanksgiving with a week of programming that takes a closer look at the motives behind infamous Black Widow murderers. Hit programming featured throughout the week includes staples such as Deadly Women, Wicked Attraction, and Facing Evil with Candice Delong, featuring the famed FBI profiler as she sits down with real-life deadly women to reveal the motivation behind their crimes.
A Valentine’s Day celebration with an ironic ID twist, this stunt focuses on hit series like “Scorned: Love Kills” and Who The (Bleep) Did I Marry? and WICKED ATTRACTION, featuring relationship issues that are no match for couples counseling.