Viewers of NBC’s Olympics coverage through February 20, 2010 preferred ads with an Olympics theme, according to data from The Nielsen Company.
Six of the 10 most-liked ads contained an Olympics theme. The ads, aired by Visa, McDonald’s, Coca-Cola, and Procter & Gamble, included either a direct mention to the Olympics or imagery alluding to the games.
As it turns out, American TV viewers...
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Unlike the male-favored Super Bowl, the TV audience for the Winter Olympics is predominantly female, according to The Nielsen Company.
Through February 21, 2010, an estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership earlier this month was almost the exact opposite, with its audience composed of 54% males and 46% females.
Older, White Viewers Watch...
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Americans spend nearly 3 hours online via their mobile devices each day, according to a new study of mobile internet use by Ruder Finn.
The study revealed that people in the U.S. spend 2.7 hours of their day on the mobile internet. Most (91%) go online to socialize, compared to 79% of traditional web users.
Other activities users do on the mobile web:
62% send and receive instant messages 58%...
AMI Entertainment, a global provider of on-location digital entertainment including touchscreen games and jukeboxes as well as streaming news, music, and video programming plans to use its national digital out-of-home (DOOH) network to promote the American Heart Association’s Go Red For Women campaign throughout the month of February.
The national campaign raises awareness about the...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey.
In general, newspaper and magazine ads are considered the best places to find bargains by nearly one-fourth of adult Americans surveyed in the poll. That compares with just 18% who say online...
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Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch.
The study found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults...
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Twenty-nine percent of LGBT adults plan to spend more this year on holiday gifts this year than they did last year, according to a study by Witech-Combs Communications and Harris Interactive. Only 9% of heterosexual adults plan to spend more.
The study also found that 34% of lesbian, gay, bisexual and/or transgender (LGBT) adults in the U.S. say they expect their household’s financial...
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Ratings for sports play-by-play broadcasts across a season have turned out to be lower than many people thought, according to data from Arbitron’s PPM. The result is that stations are seeing significantly reduced ad rates for sports coverage.
Before the PPM, it was difficult to track ratings for individual, play-by-play broadcasts of sporting events or for how a particular team’s broadcasts did...
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Though the Mobile Marketing Association expects mobile ad spending to grow 27% to $2.1 billion in 2010, marketers who are testing the mobile waters must be extremely careful about who they target, according to an analysis by BIGresearch, which found that marketing to the wrong consumer groups may turn them off.
The research analyzed a range of demographic data to determine which groups are most...
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Men are more likely than women to say that the internet has replaced their need to read printed newspapers and magazines, and also are more likely to be willing to pay for a subscription to an online newspaper or for a service to watch online TV with limited ads, according to a US consumer trend study by TargetCast tcm.
But while the study (pdf) found the future of traditional media -...
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