For the first time in the last three recessions, it will not be Baby Boomers at the heart of the economic recovery, because the recession has taken a bite of the demo’s savings and retirement accounts. This time around, it is the Gen Xers and Millennials who will be driving the recovery, according to a new study from PricewaterhouseCoopers.
The strict focus on bargain-seeking and saving is...
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Each generation of the U.S. population has unique wants and needs that marketers and retailers should address differently, according to Nielsen.
Todd Hale, svp of consumer and shopping insights for Nielsen has compiled a list of tips on devising marketing strategies specific to each major generation of the U.S. population:
Greatest Generation: born prior to 1946 (65-plus) Boomers: 1946-1964...
The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.
The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New York Times. Such...
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Americans spend nearly 3 hours online via their mobile devices each day, according to a new study of mobile internet use by Ruder Finn.
The study revealed that people in the U.S. spend 2.7 hours of their day on the mobile internet. Most (91%) go online to socialize, compared to 79% of traditional web users.
Other activities users do on the mobile web:
62% send and receive instant messages 58%...
We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company.
By analyzing more than 40,000 monthly U.S. mobile bills, Nielsen determined American teens sent an average of 3,146 texts a month each during Q3 2009. Their tween counterparts (ages 9-12) sent an average of 1,146 monthly texts each, or four per hour...
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The average number of radios owned by households with children between the ages of 8 and 18 has decreased from 3.3 to 2.5 over the last five years, according to a new study from the Kaiser Family Foundation.
During the same period, the number of kids 8-18 who own an iPod or MP3 player has jumped from 18% to 76%, an increase of 322%, writes MediaPost.
Children and young adults in this age group...
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A new study from the Kaiser Family Foundation indicates that children in the 8-18 demo spend as much time with media as most adults spend at work.
Eight to 18-year-olds are spending more than seven and a half hours a day listening to music, watching TV, and being entertained online, the study found. “That’s more than 53 hours a week,” says Vicky Rideout, of the Kaiser Family Foundation. “That’s...
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Though the Mobile Marketing Association expects mobile ad spending to grow 27% to $2.1 billion in 2010, marketers who are testing the mobile waters must be extremely careful about who they target, according to an analysis by BIGresearch, which found that marketing to the wrong consumer groups may turn them off.
The research analyzed a range of demographic data to determine which groups are most...
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U.S. television viewing has achieved an all-time high, with the average viewer watching four hours and 49 minutes a day, according to figures from Nielsen. That number includes DVR viewing.
TV viewing is up four minutes a day from last year, and up 20% from 10 years ago, Nielsen says.
American homes have more TV sets and more channels to choose from, as well as access to DVR technology, which...
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A new report from media researcher Interpret indicates that if cable operators are successful with their TV Everywhere initiative - which would potentially allow cable subscribers to access their favorite cable content on other devices, but which would also require that they are cable customers in order to view the content - would leave 7.7 million viewers unable to access TV programs...
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