Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source.
Steve Aaron, chief of Vibe Media Group, told staffers in a memo that the company had tried unsuccessfully to find new investors or to restructure the huge debt the small company has, reports The New York Times. Music magazine Blender likewise shuttered...
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Carl’s Jr. is the latest fast food chain to bring a digital TV network to its stores. The company has signed an agreement with IndoorDirect for 133 of its stories in the San Diego and San Francisco DMAs.
IndoorDirect signed an agreement with Carl’s Jr.‘s sister chain, Hardee’s, for 324 stores in May. IndoorDirect is currently showing its programming in 1,000 quick-service and fast-casual...
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Calvin Klein is once again raising eyebrows with its choice of ad creative. Its most recent, a billboard in NYC’s SoHo, shows a topless girl lying atop a topless boy, while kissing a second topless boy. A third topless teen lounges on the floor with his pants undone.
Calvin Klein is known for its sexy ads, beginning back in the 80s when the company helped launch a teenage Brooke Shields to...
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Arbitron has released its latest National Radio Listening Report, which indicates that radio reaches more than 235 million persons age 12 and older over the course of a typical week.
The Radar 101 report, based on PPM respondents from within commercialized PPM markets and diary respondents from the balance of the U.S., shows that total radio reach is larger than in previous surveys.
Listening...
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In spite of increased online activity and news coverage about the growing influence of blogs and social networks, new research from Mintel continues to show that real-life referrals are more influential to consumers than those received online.
The survey, which echoes prior research from Rubicon, found that 34% of American consumers bought a product or service based on a recommendation from a...
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An increasing number of ad formats are available at professional and amateur hockey arenas around the country. And, because most hockey games are not nationally televised and fans must attend games in order to follow their teams, advertisers in those arenas are reaching an intensely engaged audience.
So-called dasher ads - the most common type of arena advertising - run around the sideboards...
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Viacom’s Nickelodeon magazine, along with Nick Jr. and Nick Comics, will be shut down, Viacom says.
Nickelodeon is getting out of the magazine business at a time when print publications are “severely challenged,” said Nickelodeon TV pres Cyma Zarghami in a memo to staff, according to Multichannel News. The magazines will cease publishing by the end of the year.
Nickelodeon magazine, which...
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Troubled book retailer Borders Group, Inc. is looking to make personal connections with science fiction fans and young adults online. Borders’ new science fiction blog, Babel Clash, is it newest effort at reaching potential customers in a more direct manner.
Babel Clash is moderated by Borders’ science fiction buyer and features appearances by authors and other guest contributors who engage...
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Arbitron and Scarborough Research found that nearly all teen mall shoppers notice mall advertising.
Teens are significant spenders at the mall, and Arbitron and Scarborough Research’s recent Teen Mall Shopping Attitude and Usage Study showed that 95% of teens notice mall advertising.
Other findings:
—91% of teens notice poster displays
—68% spend more than two hours at the mall
—Teens go online...
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In an effort to gain new viewers and to encourage prime time viewers to do more than sample shows, MTV has announced nine new shows and four returning series for the 2009-2010 season, with all of them geared toward the millennial generation.
New projects include a chat show allowing guests to interact with viewers via Twitter, titled The Alexa Chung Show, writes Adweek. DJ and the Fro will be...
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