Although 77 percent of marketing executives say the slowing economy in the past six months has moderately or greatly affected their business, most say their agency usage has not changed - yet - according to a Reardon Smith Whittaker study (via AdWeek), writes MarketingCharts.
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The Mobile Marketing Association this week published its second set of guidelines, a 10-page booklet that recommends best practices for technical applications.
Pharmaceutical companies are forecast to generate $10.6 billion in sales via direct marketing in 2008 - and $15.2 billion in 2012, according to a new Direct Marketing Association (DMA) report, “Direct Marketing Facts and Figures in the Pharmaceutical Industry,” writes MarketingCharts.
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Ziff Davis Media could be exiting from its Chapter 11 bankruptcy protection as early as June.
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Wal-Mart is going Sears one better, offering to cash the government’s stimulus checks for free, with no purchase required.
Charming Shoppes is considering selling off its non-core catalogs in order to focus on Lane Bryant, Catherines and Fashion Bug, writes Multichannel Merchant.
SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports.
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Cox Enterprises has just purchased Adify for $300 million.
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An email’s subject line and “from” address are “the most important factors” for getting users to open an email.
Draft magazine - devoted, according to a release, to the “craft of commercial beer making and the discerning palate that consumes beer - has reached 200,000 subscribers.
Click to enlarge Readers of Rolling Stone and Men’s Health will find print ads that invite them to pull out their camera phones and snap a shot. If they do, and if they send the resulting photo to a specific number, they’ll get just what they always wanted: more advertising.
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Women and their families are experiencing tremendous financial woes - on issues ranging from housing to credit card debt to healthcare - and are concerned about their long-term financial security, according to a Meredith Corporation/NBC Universal survey, writes MarketingCharts.
Succumbing to the rising costs of delivering newspapers to its customers, an Indiana paper is making the switch from home delivery to delivery by the U.S. Postal Service.
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The Hollywood Reporter is planning a “historic relaunch,” complete with a new logo for the first time in its 78-year history.
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Online Gay and lesbian adults are reading more blogs than their heterosexual counterparts - 51 percent vs. 36 percent - and are also more receptive to blog advertising, according to a recent online national survey by Harris Interactive and Witeck-Combs Communications, writes MarketingCharts.
Public interest groups and lawmakers are gearing up to fight against a Rupert Murdoch-owned Newsday.
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Paste is the latest magazine to carve out unusual space for advertising. The magazine placed contextual ads for BMW next to various editorial page numbers in its April issue.
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Google again topped the list of the annual BrandZ Ranking issued by Millward Brown’s Optimor, which identified the world’s most powerful brands as measured by their dollar value. Google’s brand is valued at $86.1 billion - up 30 percent from last year, MarketingCharts writes.
Google is bringing display ads to cell phones. The images look like standard display ads, but have been made smaller to fit mobile phone screens.
Some 58 percent of consumers say email is a great way for companies to stay in touch (up from 45 percent a year ago) - yet only about 77 percent of invited email successfully makes it to the inbox, according to an email study by Harris Interactive (with Merkle) and another by Lyris, Inc (via MarketingCharts).
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