Consumers both want and expect online merchants to provide personalized experiences and product recommendations based on shopping behavior, according to a MyBuys/e-tailing group survey of 1,345 online consumers - MarketingCharts writes.
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Alcoholic beverage purchases may be somewhat recession-proof, with the declining economy having only a mild impact on consumers’ purchases at off-premise locations, such as grocery, liquor, convenience stores, warehouse clubs and other stores, according to Nielsen, writes MarketingCharts.
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Mike LaFavore of Meredith Publishing Group told president Jack Griffin he plans to leave his role as Editorial Director. He has held the position since 2005.
In an interview with Mediaweek, LaFavore confessed, “I’m not having as much fun as I’d liked.” He expressed his desire to return to actual editorial work, adding, “Editorial director of a company is a tough job.”
He reportedly also hopes to work for Barack Obama’s Presidential election campaign.
The soon-to-be ex-Editorial Director told Griffin he would wait to leave until June 30, the end of the fiscal quarter.
LaFavore served as founding editor of Men’s Health. He was also editor for TV Guide.
A sizeable 42 percent of consumers say they have given up favorite food brands because of rising prices and economic concerns, according to a study from Information Resources, Inc. that shows the lagging economy is driving a dramatic move back to basics and a reversal of decades-long trends for convenient and healthier foods, writes MarketingCharts.
Google leads in mobile internet search provider share (61% in the first quarter of 2008), followed by Yahoo (18%) and MSN (5%), according to Nielsen Mobile, which also released data on commerce conducted via mobile devices (via Marketing Charts).
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Unexpectedly, U.K. retail sales in May rose by the most since records began in 1986, writes Bloomberg. Sales were up 3.5 percent, after slipping 0.3 percent in April.
Infinite Media of White Plains is offering a Cell Phone Texting World list on the market for text message campaigns. The list contains 25 million names, and the minimum order is 150,000.
Ganzi Hearst president, CEO and director Victor F. Ganzi has resigned due to irreconcilable policy differences with the board of trustees over the future of the company. The CEO of Hachette Filipacchi Media is also stepping aside.
McDonald’s is celebrating the 40th birthday of its Big Mac sandwich with a contest on MySpace.com which invites consumers to remix McDonald’s most famous jingle.
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Cox Newspapers has adapted its content for mobile and has launched 19 mobile websites in partnership with Quattro Wireless.
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Usage* of picture/video phones is up 17 percent for all adults according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06), MarketingCharts reports.
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The vast majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months, according to research by E-consultancy and Clash-Media, MarketingCharts writes.
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Wal-Mart’s is opening a smaller-footprint store, at 15,000-square-feet - or about half the size of its smallest grocery stores. The Marketside store, set to open in Phoenix this year, is expected to focus on premium offerings with plenty of prepared foods and its own private label line.
eBay is creating a new “showroom” specifically for certified pre-owned vehicle sales. The company announced partnerships with Chrysler and Toyota to list their certified pre-owned inventory in the new space.
The weekly share of U.S. visits to a custom category of coupon websites increased 56 percent for the week ended June 6, 2008 compared with the equivalent week last year as consumers turned to the web to cope with increases in the cost of living, according to Hitwise (via MarketingCharts).
McDonald’s served over 295 million online display ads in March - the most among quick-serve restaurants (QSRs) - reaching 52 million internet users an average of 5.7 times during the month, according to comScore Ad Metrix - via MarketingCharts.
Stewart and Lyne Martha Stewart Living Omnimedia CEO Susan Lyne has stepped down. Two co-CEOs were named to take her place, the company announced.
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Behavioral targetingNext Wednesday, the Senate Subcommittee on Interstate Commerce will conduct a hearing about interactive advertising.
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Brand leaders among marketing, advertising and PR firms are more likely to price their services at a higher level than their competitors (41 percent of brand leaders were premium-priced vs. 24 percent of lesser-known firms) - and more likely to actually get higher fees, according to a RainToday.com survey, MarketingCharts writes.
Yahoo has expanded its relationship with Coupons Inc. to offer coupons via mobile devices.
