Office Depot Renews NASCAR Sponsorship
Office Depot will continue to be the Official Office Products sponsor of NASCAR, and will also sponsor Tony Stewart’s No. 14 Chevrolet Impala, along with Old Spice.
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Office Depot will continue to be the Official Office Products sponsor of NASCAR, and will also sponsor Tony Stewart’s No. 14 Chevrolet Impala, along with Old Spice.
“After record organic growth of 7.1 percent in 2007, Havas has sustained that trend in the first half of 2008. We are now preparing for a more fragile economic environment but our performance, which exceeded our expectations, leaves us comfortable about our ability to react.”
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Canines captivated by National Geographic channel’s dog-whispering Cesar Millan can now enjoy Millan’s own brand of dog food.
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Having just reported a global net loss of $8.7 billion in Q2, Ford cut its $300 million global auto marketing budget down to $100 million. The cut includes advertising and sales promotion, minus incentives, across all Ford brands.
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The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits newsstands in September.
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Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
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Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
Hearst Magazines Digital Media today announced the launch of a new digital advertising program for the back-to-school shopping season.
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More than 75 percent of senior marketers say they expect spending for new media and online initiatives to increase in the next year despite the tough economy, according to the sixth annual PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey, MarketingCharts writes.
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Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million U.S. adults, they set the pace for technology adoption - 9 in 10 own a PC and 82 percent own a mobile phone - according to Forrester Research’s 2008 North American Technographics Benchmark survey, MarketingCharts writes.
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Despite a decline in traditional media spending, Omnicom’s organic growth rose 4.8 percent in the second quarter thanks to growth in below-the-line marketing services. That marks the lowest growth-rate since 2003.
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Effective...but irresponsible?
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
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The weighted-average face value (WAFV) for free-standing insert (FSI) coupons increased 7.3 percent, to $1.34, in the first half of 2008 (compared with 1H07) - the highest WAFV on record, according to Marx Promotion Intelligence, a division of TNS media intelligence, MarketingCharts reports.
More U.S. consumers are taking steps to compensate for rising gas prices, with nearly two-thirds (63 percent) reducing their spending - up 18 percentage points since June 2007, and up 14 points in the last six months alone - according to new research from The Nielsen Company, MarketingCharts reports.
Icahn Yahoo made a peace agreement with investor Carl Icahn, who for the last several months sought to oust its board and seize control of the company.
Not enough top-level marketing talent exists to help marketing departments reach their goals, according to a survey of nearly 400 members of the Marketing Executives Networking Group. And top marketers tend to stay in their jobs just 2.5 years.
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Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
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Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
