The purchasing power of affluent African Americans in the U.S. - those with minimum individual annual incomes of $75K - is estimated at $29.8 billion, according to a study by Uptown Magazine and Diversity Affluence - writes MarketingCharts.
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More retailers than ever see affiliate marketing as an effective sales channel - 46 percent of them rate it as very cost-effective for driving customer acquisition, up from 44 percent last year - but reduced budgets are affecting traffic and sales, finds new research (via Retailer Daily).
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Google Search for mobile is now able to work out where searchers are — and serve local advertising based on that data.
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“Call to Action” advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts reports.
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This spring, U.S. consumers were excited about tax rebate checks - a Harris Poll found that 45 percent said the checks would help stimulate the economy - but now that summer is over and most stimulus rebate checks are cashed, attitudes have changed, a new Harris Poll finds (via Retailer Daily).
A big part of the online shopping experience is reading product reviews from anonymous customers - but one media company is attempting to make those reviews a little more personal.
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Affluent U.S. households, those with annual incomes at or above $100K, make up an estimated 20 percent of U.S. households but account for more than half of all U.S. household income - and spend nearly $1 trillion a year, Ipsos Mendelsohn estimates, MarketingCharts writes.
Independent mobile media planning and buying agency RingRing Media today announced its launch.
McDonald’s global sales leapt 8.5 percent in August over the same month last year, while same store sales grew 4.5 percent in the U.S. Though the pace is expected to be nearly twice that of the industry average, analysts don’t believe the company will be able to keep it up.
Rising costs and inflation are pushing retailers known for their low prices to implement price increases - albeit small ones - to continue making profits.
Us Weekly plans to introduce a fashion quarterly next spring in an attempt to copy People magazine’s successful StyleWatch. The new quarterly will have an initial print run of 450,000 copies and could move to eight issues in 2010 and 10 in 2011.
Despite the dismal state of affairs many consumer magazines are finding themselves in, Parade Publications - publisher of Parade magazine, distributed in newspapers - is launching a new title this month.
August same-store sales growth weakened to 2.0 percent over the year-earlier period for about 40 retailers reporting monthly results (pdf) on Thursday, TNS Retail Forward reports (via Retailer Daily).
Two issues of the Food Network Magazine will debut in coming months, as Hearst tests the waters for market interest in yet another foodie title.
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The New York Giants football team is betting it can snare the hard-to-reach male market with a custom-published health magazine.
Following an enormous gaffe last week, in which a Carat “people officer” sent a memo detailing upcoming layoffs to the entire staff rather than only to senior management, the media agency has been scrambling to manage the repercussions.
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Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy (via Retailer Daily).
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General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
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The New York Observer is set to launch a new fashion title. The semi-annual magazine will premiere Nov. 16, focusing on the local fashion scene, writes WWD.
Target plans four pop-up stores - or “bullseye bodegas,” as the retailer is calling them - for Manhattan. The shops will preview clothes from 22 designers, and will be open Sept. 12 - 15.
