Forrester Eats JupiterResearch
Forrester announced today that it is purchasing JupiterResearch for $23 million in cash, plus assumed liabilities.
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Forrester announced today that it is purchasing JupiterResearch for $23 million in cash, plus assumed liabilities.
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Comcast, the nation’s largest cable operator, reported ad sales of just under $400 million in the second quarter, a drop of 2 percent compared to the same period last year.
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As economic conditions worsen, people asked to choose between protecting the environment or economic growth and development strongly favor economic growth, according to a June Harris Poll conducted online among 2,454 adults aged 18+, MarketingCharts reports.
Print yellow page directories may suffer a near-fatal blow in the next five years, losing as much as 39 percent of annual revenues.
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With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand.
Clear Channel Radio and Katz Media Group are forming an online radio network that the companies say has “the broadest reach and most diverse content of any online audio network.”
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It’s been a ridiculously long time in coming, but the FCC officially approved the merger between XM Satellite Radio and Sirius Friday.
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The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits newsstands in September.
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Newspaper readership in the top 100 markets grew to 80.6 million in spring 2008, up from 78.7 million a year earlier, or a gain of 2.5 percent, according to a spring 2008 Mediamark Research & Intelligence (MRI) survey, the Newspaper National Network LP reported (via MarketingCharts).
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Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million U.S. adults, they set the pace for technology adoption - 9 in 10 own a PC and 82 percent own a mobile phone - according to Forrester Research’s 2008 North American Technographics Benchmark survey, MarketingCharts writes.
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The Saab 9-3 convertible will be driven by one of the protagonists of the USA Network show Burn Notice in a product integration deal. The deal will see the car included throughout nine eps of the show this summer and another seven beginning in January. Saab will also air ads during the show.
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Just barely, Google clung to its lead as the top U.S. web property after having wrested away the honor from Yahoo three months ago, according to a comScore Media Metrix monthly analysis of U.S. consumer activity at online properties, MarketingCharts writes.
Aflac has decided to pull all of its ads from the Michael Savage radio show, The Savage Nation, following the host’s incendiary remarks last week about autistic children.
The Chicago Tribune will test dramatic changes in coming weeks, with the front section being devoted to consumer-oriented issues and entertainment features - and with local, national, international and business news relegated to section two.
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Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
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TiVo subscribers suddenly have a seemingly endless number of videos available to them via their set-top boxes thanks to a deal between TiVo and YouTube.
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Following a slip in U.S. sales of 16 percent this year, General Motors has announced sweeping cost-cutting measures, including a 20 percent reduction in payroll for salaried workers.
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NBCU may break a record of its own with the Summer Olympics next month, set as it is to pull in more than $1 billion in ad revenue for the summer games.
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Despite predictions of a 10 percent gain in revenue and profit gains of 5 percent, NBC posted a rise in revenues of 7 percent and net profit of just 1 percent in the second quarter.
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