Still no word on whether the debate between presidential candidates will happen Friday night as planned. Sen. John McCain has said he wants to postpone the debate, because the financial crisis is more important.
Radio company execs whined about advertisers and their perception of radio at an Advertising Week event yesterday.
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AOL’s Platform-A is getting into the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage their display campaigns.
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A 27 percent decline in image-based online ad spending by financial services companies drove a 6 percent year-over-year decrease in total image-based online advertising and a 9 percent slide in image-based impressions in the first half of 2008, according to Nielsen Online, MarketingCharts writes .
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ABC will this week air three nights of Dancing with the Stars, a two-hour Grey’s Anatomy premiere, and the premiere of Desperate Housewives - the combination of which is nearly guaranteed to bring the network to the top of the ratings heap.
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Radio stations in the U.S. reach more than 235 million diverse listeners over the course of a week, with 93 percent of all adults age 18-34 tuning in to radio, according to preliminary findings from Arbitron’s RADAR 98 (September 2008) radio listening estimates.
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The top 100 B2B advertisers spent an estimated $6.05 billion on B2B advertising last year, down 1.9 percent from $6.17 billion in 2006, according to a BtoB Magazine analysis of ad spending from TNS Media Intelligence, MarketingCharts writes.
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Blue Christmas Holiday sales are expected to grow by just 1.5 percent to $527.5 billion this year - the smallest growth rate since 1991, when growth registered 1.2 percent, according to TNS Retail Forward.
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Former and current Los Angeles Times reporters are suing new Tribune Co. owner Sam Zell for recklessness in the takeover and management of the company. They are seeking to remove him and his close business associates from the company’s board.
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Global Radio, Britain’s largest commercial radio owner, is undergoing what the Guardian calls the biggest rebrand in commercial radio history. The radio group is eliminating 29 local radio station identities under its One Network brand, instead rebranding them under the Heart radio stable, which currently has just three stations.
Marketing vehicle Michigan schools are once again considering allowing advertisers to tout their products on school buses. Michigan district schools have tried pulling in money with school bus advertising in the past, but the initiative was not as successful as districts had hoped.
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Despite the gloomy economy, television’s outlook for the fourth quarter is a rosy one. Advertisers are expected to convert 98 percent of their holds to orders in the fourth quarter, for breakage of just 2 percent.
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Time Warner Cable does not plan to chase NBCU after it splits with Time Warner Inc. at the end of the year, Time Warner Inc. CFO John Martin told investors at a conference. Martin also said digital is not cannibalizing DVD sales, and warned that AOL’s third-party ad network momentum is slowing.
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Katie Couric, network TV’s number-three news anchor, apparently still has the unflagging support of CBS. Following the conventions, CBS pres and CEO Les Moonves said he is proud of Couric’s performance at the conventions and that he is willing to be patient as he waits for ratings to rise.
NBCU, which in 2007 pulled its programming from the iTunes store in a snit over pricing, is once again allowing shows from its broadcast and cable nets to be available on iTunes.
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NBCU has signed a multi-year partnership with Google to have the search giant sell advertising on some of NBCU’s cable nets.
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Advertiser counts for all three major search engines were flat to lower in Q2, with MSN’s active client count dropping nearly 20 percent, according to a report from AdGooroo, which said Google and Yahoo may be putting pressure on Microsoft (via MarketingCharts).
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Keith Olbermann and Chris Matthews are being removed as anchors of live political events on MSNBC, following growing criticism that the two are too incendiary to serve as unbiased commentators.
Wal-Mart is phasing out its current satellite-delivered media network of screens in stores and replacing it with a new digital network. The rollout, to about 300 stores and to all superstores, will be completed in time for the holiday season.
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The Wall Street Journal’s new luxury magazine, WSJ., will reach nearly a million readers beginning Saturday. The publication - 100 pages, with 51 advertisers, 19 of them new to the Wall Street Journal - will be included in about 800,000 copies of the Wall Street Journal’s Saturday edition.
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