MindShare: Most Moms Skip Television Ads
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
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Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
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Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
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Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be refilled by employees with a “new skill set,” writes WWD.
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Federal tax rebates will give retail sales a significant and much-needed boost in the next two quarters, predicts TNS Retail Forward, saying retails sales growth will improve by as much as three percentage points in the third quarter and half that in the second quarter, MarketingCharts writes.
Google leads in the European search market with more than 19 billion searches conducted in March - or 79 percent of the market - according to the comScore qSearch 2.0 rankings (via MarketingCharts). No. 3 Yandex of Russia outpaced both Yahoo and Microsoft, the data showed .
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IdeaCast, provider of custom television content and advertising in the out-of-home video category has partnered with LiveTV, provider of in-flight entertainment for commercial airlines, and now has exclusive advertising sales rights to LiveTV video assets on Continental and Frontier Airlines.
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Nintendo is focusing its latest Wii campaign on women. The newest game, Wii Fit, is a fitness game scheduled to hit stores on May 19 and, while the game is geared toward both men and women, the company thinks it will really appeal to working moms.
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Barnes & Noble’s online store will begin selling subscriptions - at deep discounts - to more than 1,000 print and digital magazines.
Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years - but execution remains an issue, according to an Accenture survey, MarketingCharts writes.
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IZEA, which calls itself the world’s largest social marketing network, recently unveiled SocialSpark, a social network that provides advertisers with a social media marketing hub to research and execute their marketing activities across niche blogs or large blog networks from a single dashboard.
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Gas consumers across the country increasingly have something to occupy their time beyond fuming about rising fuel prices as they pump gas. Three companies are now offering news and entertainment at the pump.
Business marketers on average spend 29.42 percent of their current marketing budget on the creation and execution of custom content, according to a Junta42 survey of 150 marketing decision makers who subscribe to BtoB magazine, MarketingCharts writes (via MediaPost).
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Spot Runner, successful newcomer to the TV ad sales and development biz, has closed a $51 million round of funding and is looking to begin an international expansion.
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Little more than a month after CBS Radio announced that it was powering AOL’s radio player, the company has expanded on its digital plans. Speaking at a presentation to hundreds of media buyers and advertisers in New York yesterday, CBS pres-CEO Les Moonves announced the formation of CBS Radio Digital Network, a new division of its CBS Radio group.
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More chicken is becoming available at America’s favorite burger chain. McDonald’s has expanded its chicken menu, and is planning a big sampling effort in the hopes of getting customers to try the new “Southern style” chicken biscuit and sandwich.
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Men intend to spend more than women this year on Mother’s Day, reporting an anticipated average “spend” of $170 compared with women’s $110, according to a Brand Keys survey, writes MarketingCharts.
Consumers cite the web as the fastest-growing retail channel - by a 2-to-1 margin - and are starting to expect more from businesses, such as ordering products in one place and picking them up or having them delivered elsewhere, according to a Retail Systems Research (RSR) report, MarketingCharts reports.
Newspaper editors believe the daily paper will survive in the age of the internet, but think they will change to become free, and to place a greater emphasis on comment and opinion in the future
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Clear Channel Airports has signed with Reactrix to sell and license Reactrix’s StepScape displays in airports.
Product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, TLC), according to Nielsen, writes MarketingCharts.
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