At least three companies that publish yellow pages phone directories are fiercely competing for market share - large phone directories pulled 13.4 billion searches last year, and it’s a $31 billion industry, per the Yellow Pages Association - and Yellow Book is hoping to boost its presence with a new integrated campaign.
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The UK’s Advertising Standards Authority has released its Annual Report 2007 (PDF).
The portion of American workers who are choosing to listen to radio at work via the internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008.
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It was bound to happen: online vids may soon begin to suffer from the same ad clutter television currently endures.
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Mobile internet extends the audience reach of leading website categories by an average of 13 percent over home PC traffic alone - and for some categories, such as weather and entertainment, the extended reach is significantly greater, according to Nielsen (via MarketingCharts).
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Click to enlarge U.S. visits to Coldplay.com increased 1,800 percent since the band’s new single, Violet Hill, was released for free online, Hitwise said after comparing the daily U.S. visits for April 29, 2008 versus April 27, 2008, MarketingCharts reports.
TNS, the research company that has been pushing into the ratings space via digital TV set-top data, has turned down a $1.87 billion buyout offer from WPP Group.
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Microsoft, deciding not to make a direct offer to Yahoo shareholders for the company, has officially pulled its bid of $33 a share. The company had upped the bid from $31, but Yahoo had been holding out for at least $37 a share.
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The number of job cuts in corporate America between January and April was up 9 percent from the same time period last year.
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Gas prices are having an effect on shopping - fully one-third (33 percent) of online U.S. adults say they are more likely to shop online rather than at a store because of high gas prices, according to a Harris Interactive study conducted for iCongo, writes MarketingCharts.
Even in times of economic instability - perhaps especially during times of economic instability - people go to the movies, and cinema advertising is becoming a more common element in a media buyer’s bag of tricks.
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Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
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A photo of a not-quite-clothed Miley Cyrus (aka Hannah Montana) draped in a satin sheet within the pages of Vanity Fair sparked controversy earlier this week - and record traffic to the publication’s website.
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The Atlanta Journal-Constitution is slicing its distribution area from 74 to 49 counties in a move that will reduce its circulation by 2.2 percent daily and 1.9 percent on Sunday.
Film junkies who chafe at waiting to be able to download new movie releases to their iPods will now be able to satisfy their lust earlier, thanks to a deal Apple has struck with a variety of major film studios.
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Meredith Corp. is realigning its corporate sales unit as well as its strategic marketing unit, Meredith 360, in a way that will, according to Tom Harty, executive vp of Meredith Publishing Corp., “fully leverage the broad scale of our print and digital content assets.”
Although 77 percent of marketing executives say the slowing economy in the past six months has moderately or greatly affected their business, most say their agency usage has not changed - yet - according to a Reardon Smith Whittaker study (via AdWeek), writes MarketingCharts.
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MySpaceTV, a division of News Corp.’s MySpace, has been hunting for programming that will keep the social network’s young users logging on while at the same time appealing to advertisers.
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Microsoft’s board met yesterday but didn’t come to any final decisions regarding its bid for Yahoo, the Wall Street Journal reports (via the Seattle Post-Intelligencer).
The Mobile Marketing Association this week published its second set of guidelines, a 10-page booklet that recommends best practices for technical applications.
