Spending on behavioral targeting will increase to $4.4 billion by 2012, up from just $775 million this year, with online video a major driver of that growth, according to eMarketer (via MarketingCharts).
Carl Icahn, who currently seeks to oust Yahoo’s board of directors, debuted his own blog, The Icahn Report, last week. The controversial investor first stated his intention to launch a blog in February, reports Reuters.
The Associated Press (AP) reports it has resolved its conflict with copyright-infringing bloggers, reports MarketingVOX.
The AP recently attacked bloggers in a media fight about “fair use” of content. Specifically, it took issue with bloggers excerpting titles or sentences from its articles, which other publications must pay to publish in entirety.
INVISION, an ad sales/inventory management vendor for cable networks, launched a cross-platform ad management tool for TV and internet advertising, reports MarketingVOX.
DealMaker enables marketers to create ad proposals, oversee inventory and maximize revenue across dormant ad space. It can be used to manage either broadcast or online advertising, or both.
The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers’s “Global Entertainment and Media Outlook: 2008-2012,” writes MarketingCharts.
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Google leads in mobile internet search provider share (61% in the first quarter of 2008), followed by Yahoo (18%) and MSN (5%), according to Nielsen Mobile, which also released data on commerce conducted via mobile devices (via Marketing Charts).
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Infinite Media of White Plains is offering a Cell Phone Texting World list on the market for text message campaigns. The list contains 25 million names, and the minimum order is 150,000.
Most video-gamers react positively to in-game ads - some 82 percent say the games are just as enjoyable with such ads as without them - according to a study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising network IGA Worldwide, writes MarketingCharts.
Internet advertising revenues reached $5.8 billion in the first quarter of 2008 - an 18.2 percent increase from the year-earlier period and the second-highest quarter recorded after the previous quarter’s record $5.9 billion, the Interactive Advertising Bureau (IAB) said (via Marketing Charts).
McDonald’s is celebrating the 40th birthday of its Big Mac sandwich with a contest on MySpace.com which invites consumers to remix McDonald’s most famous jingle.
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Overall monetization in the online ad industry dropped 0.7 percent in May from April, following a 23 percent drop in April from March, according to the PubMatic Ad Price Index, a bimonthly report of online ad network pricing for online publishers, writes MarketingVOX.
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U.S. internet users viewed 11 billion online videos during in April, with Google’s YouTube.com alone accounting for more than 4 billion of that total, and the top 10 comprising 55 percent of the total, according to data from the comScore Video Metrix service - via MarketingCharts.
Microsoft has purchased Navic Networks, a company that offers television advertising campaign management tools.
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Cox Newspapers has adapted its content for mobile and has launched 19 mobile websites in partnership with Quattro Wireless.
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NBC Sports has entered into a joint venture with the World Championship Sports Network, a newbie cable net and website. WCSN will be rebranded Universal Sports in time for lead-up programming to the Olympics.
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U.S. adspend across media was essentially flat for Q1, up 0.5 percent over the same period last year to approximately $30 billion, according to figures released yesterday (Monday) by Nielsen Monitor-Plus.
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Usage* of picture/video phones is up 17 percent for all adults according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06), MarketingCharts reports.
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The vast majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months, according to research by E-consultancy and Clash-Media, MarketingCharts writes.
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McClatchy saw advertising sales drop by 17 percent in May, for a 15 percent drop in revenues - though online ad sales gained 13 percent. Due to the difficult advertising market, McClatchy’s CEO announced that the company must cut its workforce by about 10 percent.
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Search leader Google continued its record growth in market share of searches and is up 5 percent year-over-year in May, accounting for 68 percent of searches in the US and 87 percent of searches in the U.K., according to the latest data from Hitwise, MarketingCharts writes.
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