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McClatchy’s Q3 Beats Wall Street Predictions; Ad Revenue Plummets 19%

While McClatchy managed to beat Wall Street expectations with its Q3 profit, advertising revenue slipped more quickly than it had been falling earlier in the year.

For Local Info, Users Turn to Search, Yellow Pages; Mobile Search Up

Total U.S. searches have grown by 25% over the past year, but while consumers use a combination of online and offline resources to find local information, most of their purchases are still made offline, according to the second annual Local Search Usage Study from TMP Directional Marketing, conducted by comScore, writes MarketingCharts.

Top 50 U.S. Web Rankings for September: Economy and Elections Drive Traffic

As in previous months, Google, Yahoo, Microsoft and AOL topped rankings of U.S. web properties for September 2008, while the economy and politics drove internet traffic, according to the comScore Media Metrix monthly analysis of U.S. consumer activity at online properties, MarketingCharts writes.

Nielsen Reorg Pulls ‘Adweek,’ Others under Single Umbrella

As suspected, Nielsen Business Media will reorganize its Adweek Media Group, combining content development and distribution for Adweek, Brandweek and Mediaweek under a single combined editorial organization.

‘Brash’ Men Get Glam Treatment

In time for its fourth-year anniversary, women’s network Glam Media launched Brash.com, a site targeted exclusively to men.

Tribune Licensing Devision Goes Mobile

Tribune Media Services - Tribune Co.’s licensing division - is making its first major venture into the mobile space with a partnership with content distributor Vibes Media. The partnership will allow Tribune Media Services to bring its extensive catalog of content to the mobile market.

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Radio Gains Audience, Pushes ‘Buy from FM’ Initiative

The 14-24 demo is increasing its time spent listening to radio and decreasing time spent listening to iPods, according to a new study from Paragon Research.

Traditional, Non-Tech Toys Still Popular for Boys & Girls

Though tech toys are still popular, non-tech toys remain strong favorites among kids/youths age 8-18, according to a study released at the Sandbox Summit, which developed the study in collaboration with Harris Interactive’s Youth Center of Excellence (via Retailer Daily).

Connection-Seeking ‘Power Moms’ Twice as Likely to Give Online Advice

Mothers in the U.S. between ages 25 and 54 are nearly twice as likely as average web users to provide frequent advice about parenting/family, non-food household products and beauty/cosmetics, according to research from Nielsen Online, writes MarketingCharts.

First Time Ever: Multi-Channel Holiday Shoppers Prefer Web to In-Store

For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group’s third annual “Mindset of the Multi-Channel Shopper Holiday Survey,” sponsored by ATG, Retailer Daily reports.

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Viral Video Spend to Rise Despite Unclear Metrics

Advertiser and agency interest in viral video is growing quickly, and 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009, according to a study from Feed Company, writes MarketingCharts.

Online Offerings Rise at U.S. Libraries, 68% of Americans Have Library Cards

U.S. public libraries are dramatically increasing new-media offerings and have signed up an all-time high number of cardholders, but online services are - in many cases - still not enough to meet demand, according to studies from the American Library Associaton (ALA), writes MarketingCharts.

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Macrovision Unloads ‘TV Guide’ for $1

Macrovision is selling TV Guide magazine to OpenGate Capital for $1. The cost will get OpenGate the unprofitable magazine and all its liabilities.

TargetSpot Snaps up Ronning Lipset Radio

TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.

List Rental Prices Down, Use of International Lists Rises


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Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.

South Korea, Delaware Lead World and U.S. in Broadband Connectivity

South Korea again tops the list of countries with the greatest levels of high broadband (greater than 5 Mbps) connectivity in Q2, while Delaware leads U.S. states, according to the latest “State of the Internet” report from Akamai, writes MarketingCharts.

Consumers Using Location-Based Services Jump to 486MM in 2012: eMarketer

Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services growing to 486 million by 2012, up from 18.9 million in 2007 and 63 million this year.

Men Value Internet over TV, but Sex Trumps Internet

More than two-thirds of men age 18-34 say they cannot live without the internet vs. television, but 74% would rather have sex than surf the web, according to (pdf) a study from Break Media, conducted by Hall and Partners, MarketingCharts reports.

Blogging Hits Mainstream, Integral to Media Ecosystem

Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.

NY Times Shuts ‘International Herald Tribune’ Site Down

The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.

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