MindShare: Most Moms Skip Television Ads
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
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Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
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Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent. Radio declined 4 percent.
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IdeaCast, provider of custom television content and advertising in the out-of-home video category has partnered with LiveTV, provider of in-flight entertainment for commercial airlines, and now has exclusive advertising sales rights to LiveTV video assets on Continental and Frontier Airlines.
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Nintendo is focusing its latest Wii campaign on women. The newest game, Wii Fit, is a fitness game scheduled to hit stores on May 19 and, while the game is geared toward both men and women, the company thinks it will really appeal to working moms.
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NBCU plans to launch a 24-hour cable news channel in New York in November, covering the New York region, including New Jersey and Connecticut.
IZEA, which calls itself the world’s largest social marketing network, recently unveiled SocialSpark, a social network that provides advertisers with a social media marketing hub to research and execute their marketing activities across niche blogs or large blog networks from a single dashboard.
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Gas consumers across the country increasingly have something to occupy their time beyond fuming about rising fuel prices as they pump gas. Three companies are now offering news and entertainment at the pump.
More chicken is becoming available at America’s favorite burger chain. McDonald’s has expanded its chicken menu, and is planning a big sampling effort in the hopes of getting customers to try the new “Southern style” chicken biscuit and sandwich.
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Clear Channel Airports has signed with Reactrix to sell and license Reactrix’s StepScape displays in airports.
The UK’s Advertising Standards Authority has released its Annual Report 2007 (PDF).
Mobile internet extends the audience reach of leading website categories by an average of 13 percent over home PC traffic alone - and for some categories, such as weather and entertainment, the extended reach is significantly greater, according to Nielsen (via MarketingCharts).
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Miller beer has signed on to become the official beer of Westgate City Center, a single-developer, mixed-use real estate property in Glendale, Arizona, with advertising opps offered by Clear Channel Branded Cities.
The number of job cuts in corporate America between January and April was up 9 percent from the same time period last year.
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Even in times of economic instability - perhaps especially during times of economic instability - people go to the movies, and cinema advertising is becoming a more common element in a media buyer’s bag of tricks.
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Viacom’s Q1 earnings soared 33 percent, to $270 million, thanks in part to strong sales of the Rock Band video game. Revenue rose 15 percent, to $3.12 billion.
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Film junkies who chafe at waiting to be able to download new movie releases to their iPods will now be able to satisfy their lust earlier, thanks to a deal Apple has struck with a variety of major film studios.
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Although 77 percent of marketing executives say the slowing economy in the past six months has moderately or greatly affected their business, most say their agency usage has not changed - yet - according to a Reardon Smith Whittaker study (via AdWeek), writes MarketingCharts.
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The Mobile Marketing Association this week published its second set of guidelines, a 10-page booklet that recommends best practices for technical applications.
Beginning next month, SmartBike DC will make 120 bicycles available for rent at 10 spots in central locations in the Washington, D.C., area.
Awareness of and interest in “The Golden Compass” among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by Greystripe and New Line Cinema, MarketingCharts reports.
