Cox Newspapers Unveil 19 Mobile Websites
Cox Newspapers has adapted its content for mobile and has launched 19 mobile websites in partnership with Quattro Wireless.
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Cox Newspapers has adapted its content for mobile and has launched 19 mobile websites in partnership with Quattro Wireless.
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Judson Laipply, the hipster who developed the hit YouTube video Evolution of Dance, travels to high schools to motivate students. Now, Campus Media Group is lining up marketers to sponsor Laipply’s tour.
Usage* of picture/video phones is up 17 percent for all adults according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06), MarketingCharts reports.
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Cinema advertising soared in 2007, per the Cinema Advertising Council. Total revenues neared $540 million, up 18.5 percent from 2006.
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Total measured advertising expenditures in the first quarter of 2008 increased just 0.6 percent compared with the same period in 2007, but Network TV’s quarterly gain was its highest in two years, according to TNS media intelligence. Procter & Gamble remained the largest advertiser, and Financial Services remained the top category, it said - MarketingCharts reports.
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The royalty income to North American property owners from the use of their brands slipped 0.8 percent in 2007 to $5.99 billion, according to Licensing Expo organizer International Licensing Industry Merchandisers’ Association.
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Yahoo has expanded its relationship with Coupons Inc. to offer coupons via mobile devices.
U.K. advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2 percent from 2006, and compared with annual growth of just 0.7 percent in 2006 according to (pdf) figures recently published in the Advertising Association’s Advertising Statistics Yearbook 2008, reports MarketingCharts.
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Following an article in The New York Times about billboards with facial-recognition-based tracking systems that caused a stir in regards to privacy issues, TruMedia Technologies sent a letter to the paper explaining that the company would never record or store any video from the billboards.
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Starbucks has launched its first rewards program - one that gives consumers two hours of free Wi-Fi, select complimentary syrup, free coffee with the purchase of a pound of whole-bean coffee, and free coffee refills.
Vinyl wrapped shuttle buses flaunt advertiser messages in front of the Hampton’s crowd this summer. The program, from Titan Worldwide, completely wraps 16-seat taxis that shuttle passengers to beaches and to clubs and restaurants.
'You shall beIf a recently deceased loved-one had a penchant for Precious Moments statuettes, you now can indulge her taste by burying her in a casket decorated with the fawn-eyed children.
In ongoing bids to reach consumers when they’re out and about rather than at home fast-forwarding through television ads, advertisers have branded everything from dry cleaner hangers to hand-stamps at nightclubs to chopstick wrappers - apparently, for Honda at least, the sky is the limit.
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Disney plans to merge its digital media unit with its video game division, in an effort to create “a unified Disney-branded experience and community across all connected devices,” said Disney CEO Bob Iger in an internal memo.
CBS Outernet has inked a deal with GameStop Corp. to build a new, in-store digital network that will cover more than 4,000 GameStop retail locations.
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If you haven’t heard of the Fuse cable music channel, you’re not alone. The channel pulls ratings too low to be measured by Nielsen, but Fuse’s owner, Cablevision, hopes to change that with a $15 million campaign.
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Interactive polling by text messaging is coming to cinema advertising via Screenvision beginning this month.
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A favorite Swedish furniture retailer of young-marrieds is finally coming to New York City, and is announcing its arrival with fanfare.
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Gamers are perfectly willing to accept in-game ads, within limits. Moreover, such ads are likely to positively impact things such as ad recall and purchase intent, according to a new study from Massive, the in-game ad subsidiary of Microsoft.
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College publications are still a must-read on campuses, despite growing online activity and the decline of national print audiences, according to a new study.
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