Marketers Woo Thrifty with Free School Supplies
Marketers are offering free school supplies in the hopes of reaching consumers at a time when spending on non-essentials is slipping.
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Marketers are offering free school supplies in the hopes of reaching consumers at a time when spending on non-essentials is slipping.
JCDecaux is in talks to purchase News Corp.’s News Outdoor Group for as much as $1 billion.
Citi is introducing a mentoring program that pairs four rookie golf players with pros Paul Azinger and Nick Faldo. The rookies, known as Team Citi, will be given guidance from the pros not just on how to improve their games, but also how to survive as a young pro on tour, when cash is not necessarily easy to come by, writes The New York Times.
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Arbitron has signed another client for Arbitron Custom Research, its out-of-home measurement business. LevelVision, operator of more than 300 screens in college bookstores, has signed the group to measure student engagement across its College Bookstore Network, writes MediaPost.
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Investigators raided the offices and production facilities belonging to Rupert Murdoch’s News Outdoor Russia yesterday, as part of an investigation into negligence charges against the first deputy chairman of the Moscow committee for advertising and information.
The city of San Diego recently launched a campaign to “keep the Bay blue,” and its advertising efforts included hiring a mobile billboard truck to tow a “ThinkBlue.org” ad throughout the city and outlying areas.
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An overwhelming majority (81 percent) of U.S. small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months, according to the latest wave of the Local Commerce Monitor from The Kelsey Group and ConStat - via MarketingCharts.
Following an enormous gaffe last week, in which a Carat “people officer” sent a memo detailing upcoming layoffs to the entire staff rather than only to senior management, the media agency has been scrambling to manage the repercussions.
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A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
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Wal-Mart is phasing out its current satellite-delivered media network of screens in stores and replacing it with a new digital network. The rollout, to about 300 stores and to all superstores, will be completed in time for the holiday season.
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Target plans four pop-up stores - or “bullseye bodegas,” as the retailer is calling them - for Manhattan. The shops will preview clothes from 22 designers, and will be open Sept. 12 - 15.
A pilot program in Phoenix will deliver coupons via cell phone to Visa and Chase credit and debit card holders who sign up to receive them from their merchants of choice.
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Nielsen has released its first out-of-home TV ratings, in conjunction with Integrated Media Measurement Inc., of television-viewing in bars, fitness clubs, hotels, office buildings and airports. Results showed that Fox dominated prime time non-sports programming from June 30 through July 27, and that cable pulled numbers comparable to broadcast.
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The CW is running an internet and mobile campaign for its new teen series, 90210, over the next three days. A “virtual billboard” promoting the series will take over the home page of mobile content site Myxer, which has a community of 12 million teens and twentysomethings.
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The U.S. Army has just unveiled the “Army Experience Center” in a major mall in Philadelphia, in the hopes of signing recruits after they have had the opportunity to “virtually experience multiple aspects of the Army,” says secretary of the Army Pete Geren.
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Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means they often have basic services that don’t include extras like data plans.
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TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
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A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
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Google and Verizon Wireless are reportedly on the verge of a deal that will make Google the official search engine for all Verizon-powered cell phones.
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