Despite economic woes - or perhaps because of them - people are still going to bars to watch football. ESPN says that when people watching in bars and other out-of-home venues are added to traditional ratings, viewership figures pop by 10 percent.
email this
permanent link
The top 100 B2B advertisers spent an estimated $6.05 billion on B2B advertising last year, down 1.9 percent from $6.17 billion in 2006, according to a BtoB Magazine analysis of ad spending from TNS Media Intelligence, MarketingCharts writes.
email this
permanent link
Mobile search use is growing more widespread and more frequent in the U.S. and Western Europe - 20.8 million U.S. and 4.5 million European mobile phone subscribers used search in June - up 68 percent and 38 percent, respectively from June 2007, comScore M:Metrics reports, MarketingCharts writes.
email this
permanent link
CBS has begun its fall marketing blitz, advertising fall season shows across a couple of out-of-home vehicles. Seven shows will be advertised on dry cleaners’ hangers, which feature creative from the shows along with some simplistic puns (ie: “Every date has a few wrinkles,” and “Hang on every clue”).
email this
permanent link
Zoom Media has significantly expanded its out-of-home reach with the acquisition of ClubCom, a company which operates digital displays in 1,600 health and fitness clubs around the world.
Both the USA Today and Sports Illustrated are opening branded stores in the new North terminal at the Detroit airport, in a move to expand revenue streams during a time of undependable advertising income.
email this
permanent link
Hearst’s SmartMoney is reaching out to readers in a more interactive way with a program called Text4More.
email this
permanent link
Marketing vehicle Michigan schools are once again considering allowing advertisers to tout their products on school buses. Michigan district schools have tried pulling in money with school bus advertising in the past, but the initiative was not as successful as districts had hoped.
email this
permanent link
New ways to reach consumers in parking lots are popping up across the country, including the ability to place ads on light poles, on the bumpers or “wheel stops” at the end of parking spaces, on shopping cart corrals, and on the lines that mark parking spaces.
Google Search for mobile is now able to work out where searchers are — and serve local advertising based on that data.
email this
permanent link
“Call to Action” advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts reports.
email this
permanent link
The U.S. Air Force is advertising across MTV’s made-for-mobile VOD series; it is the first advertiser to sign for MTV Networks’ mobile ad spots on carrier-operated VOD services.
Independent mobile media planning and buying agency RingRing Media today announced its launch.
Marketers are offering free school supplies in the hopes of reaching consumers at a time when spending on non-essentials is slipping.
JCDecaux is in talks to purchase News Corp.’s News Outdoor Group for as much as $1 billion.
Citi is introducing a mentoring program that pairs four rookie golf players with pros Paul Azinger and Nick Faldo. The rookies, known as Team Citi, will be given guidance from the pros not just on how to improve their games, but also how to survive as a young pro on tour, when cash is not necessarily easy to come by, writes The New York Times.
email this
permanent link
Arbitron has signed another client for Arbitron Custom Research, its out-of-home measurement business. LevelVision, operator of more than 300 screens in college bookstores, has signed the group to measure student engagement across its College Bookstore Network, writes MediaPost.
email this
permanent link
Investigators raided the offices and production facilities belonging to Rupert Murdoch’s News Outdoor Russia yesterday, as part of an investigation into negligence charges against the first deputy chairman of the Moscow committee for advertising and information.
The city of San Diego recently launched a campaign to “keep the Bay blue,” and its advertising efforts included hiring a mobile billboard truck to tow a “ThinkBlue.org” ad throughout the city and outlying areas.
email this
permanent link
An overwhelming majority (81 percent) of U.S. small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months, according to the latest wave of the Local Commerce Monitor from The Kelsey Group and ConStat - via MarketingCharts.
