Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
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Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be refilled by employees with a “new skill set,” writes WWD.
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Nintendo is focusing its latest Wii campaign on women. The newest game, Wii Fit, is a fitness game scheduled to hit stores on May 19 and, while the game is geared toward both men and women, the company thinks it will really appeal to working moms.
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Barnes & Noble’s online store will begin selling subscriptions - at deep discounts - to more than 1,000 print and digital magazines.
Spot Runner, successful newcomer to the TV ad sales and development biz, has closed a $51 million round of funding and is looking to begin an international expansion.
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More chicken is becoming available at America’s favorite burger chain. McDonald’s has expanded its chicken menu, and is planning a big sampling effort in the hopes of getting customers to try the new “Southern style” chicken biscuit and sandwich.
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Newspaper editors believe the daily paper will survive in the age of the internet, but think they will change to become free, and to place a greater emphasis on comment and opinion in the future
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At least three companies that publish yellow pages phone directories are fiercely competing for market share - large phone directories pulled 13.4 billion searches last year, and it’s a $31 billion industry, per the Yellow Pages Association - and Yellow Book is hoping to boost its presence with a new integrated campaign.
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The UK’s Advertising Standards Authority has released its Annual Report 2007 (PDF).
TV Guide Network promised - and apparently delivered - higher ratings to NBC if the network advertised within the pages of the TV Guide magazine and on the TV Guide Network.
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Project Runway is moving from the Bravo Network to Lifetime, and current contracts between the show and its partners are being renegotiated, with a possibility for new partners to be brought in.
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The number of job cuts in corporate America between January and April was up 9 percent from the same time period last year.
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A photo of a not-quite-clothed Miley Cyrus (aka Hannah Montana) draped in a satin sheet within the pages of Vanity Fair sparked controversy earlier this week - and record traffic to the publication’s website.
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The Atlanta Journal-Constitution is slicing its distribution area from 74 to 49 counties in a move that will reduce its circulation by 2.2 percent daily and 1.9 percent on Sunday.
Meredith Corp. is realigning its corporate sales unit as well as its strategic marketing unit, Meredith 360, in a way that will, according to Tom Harty, executive vp of Meredith Publishing Corp., “fully leverage the broad scale of our print and digital content assets.”
Although 77 percent of marketing executives say the slowing economy in the past six months has moderately or greatly affected their business, most say their agency usage has not changed - yet - according to a Reardon Smith Whittaker study (via AdWeek), writes MarketingCharts.
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Cablevision is hoping to oust Rupert Murdoch and Mortimer B. Zuckerman from the bidding for Newsday by topping their offers by $70 million.
Pharmaceutical companies are forecast to generate $10.6 billion in sales via direct marketing in 2008 - and $15.2 billion in 2012, according to a new Direct Marketing Association (DMA) report, “Direct Marketing Facts and Figures in the Pharmaceutical Industry,” writes MarketingCharts.
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Ziff Davis Media could be exiting from its Chapter 11 bankruptcy protection as early as June.
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Abu Dhabi is launching a new English-language newspaper that the editor, Martin Newland, promises will be comparable to the Wall Street Journal.
