A year after Saab was accused of Greenwashing, Saab Australia’s parent company, GM Holden, has been successfully sued by Australian Competition and Consumer Commission for misleading buyers into believing their vehicles would be carbon-neutral during their lifetimes, Autoblog reports (via Environmental Leader).
A quarter of European online users read some form of classifieds each month and, not surprisingly, online classifieds are far more widely read than print, according to a new report from Jupiter Research.
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The category of regional magazines contains more entries than any other category of magazine, with 1,120 titles, according to the National Directory of Magazines. The next most-popular categories are medicine, with 1,119 titles, and ethnic, with 952 titles.
Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus - via MarketingCharts.
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A recent study from NewMediaMetrics looked at the media consumption of buyers of over 165 consumer brands, to discover which platform - across TV networks, websites, print titles, sponsorships and others - best reaches them and convinces them to make a purchase.
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Procter & Gamble, battling for a larger share in the $1 billion tissue category, is going head-to-head with Kimberly-Clark. Both CPG giants are launching new campaigns touting improvements to their tissue lines.
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Advertisers revving up for the 2012 London Olympics are forewarned of strict U.K. advertising standards that prohibit them from using certain words in ads around the event.
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The New York Times Co. continued to see ad revenue slip in August, down some 14 percent to $110.6 million, while Gannett posted a decline of 16.8 percent.
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The New York Times is picking up a daily business opinion column beginning next week, a week after The Wall Street Journal dropped it.
The top 100 B2B advertisers spent an estimated $6.05 billion on B2B advertising last year, down 1.9 percent from $6.17 billion in 2006, according to a BtoB Magazine analysis of ad spending from TNS Media Intelligence, MarketingCharts writes.
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It’s no secret that people often multitask while reading a magazine, watching TV or surfing the internet - but according to data from MRI’s 2008 MediaDay study, in the case of most major media many consumers exclusively focus on a single one (via MarketingCharts).
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Former and current Los Angeles Times reporters are suing new Tribune Co. owner Sam Zell for recklessness in the takeover and management of the company. They are seeking to remove him and his close business associates from the company’s board.
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Radio, along with local television and pure-play websites, is poised to post the largest gains of all local media sites.
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Today the Wall Street Journal unveils its redesigned web destination, which has remained roughly the same for the past six years, reports Ars Technica (via MarketingVOX).
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Both the USA Today and Sports Illustrated are opening branded stores in the new North terminal at the Detroit airport, in a move to expand revenue streams during a time of undependable advertising income.
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SheKnows.com, which claims to be one of the fastest growing online destinations for women, entered into a syndication partnership with Hearst Magazines Digital Media, a unit of Hearst Magazines, to feature select articles each month from Hearst magazine websites.
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Hearst’s SmartMoney is reaching out to readers in a more interactive way with a program called Text4More.
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Carlos Slim Helu Mexican billionaire Carlos Slim Helu, the world’s second-wealthiest man according to Forbes, has acquired 6.4 percent of The New York Times Company.
Magazine ad pages are down 9.2 percent through August, compared to the same period last year, per the Publishers Information Bureau. Newsstand sales, too, were down in the first half, by 6.2 percent, the Audit Bureau of Circulations announced in August.
The Magazine Publishers of America has launched a campaign geared toward reminding advertisers that magazines play an important role in the purchasing decisions of consumers.
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