Biggest loser Magazine ad pages were down 9.5% through the first three quarters of the year; ad pages slipped 12.9% in the third quarter alone, for one of the worst tumbles in memory - but the market could revive by the second quarter of next year.
email this
permanent link
Real Simple magazine is taking an unusual approach with its partnership with TLC for the show Real Simple, Real Life. Rather than producing the show and selling it to the network, which would then have control of the show and all commercial time, the two are working together to market ad space, which is only being sold as part of a package deal.
email this
permanent link
While McClatchy managed to beat Wall Street expectations with its Q3 profit, advertising revenue slipped more quickly than it had been falling earlier in the year.
As suspected, Nielsen Business Media will reorganize its Adweek Media Group, combining content development and distribution for Adweek, Brandweek and Mediaweek under a single combined editorial organization.
email this
permanent link
The Wall Street Journal grew its paid circulation by 2.4% to 1,426,743 copies, while reducing its other-paid circulation - of less interest to advertisers - by 16%, for an essentially flat circulation in the first six months of the year.
email this
permanent link
Not quite so essential? Tribune Co. and E.W. Scripps are considering dropping the Associated Press, following a recently revised rate structure. Tribune Co. gave two-year notice to the AP that it was considering the move. Scripps has said its future with the AP is “uncertain.”
email this
permanent link
Regionals once again outnumber any other category of magazines and have more than 1,126 titles in 2008, according to the latest edition of The National Directory of Magazines, writes MarketingCharts.
Total magazine rate-card-reported advertising revenue through the first three quarters of 2008 closed at $18,452,988,859, posting a 5% decline against the previous year, according to data from Publishers Information Bureau (PIB), writes MarketingCharts.
Macrovision is selling TV Guide magazine to OpenGate Capital for $1. The cost will get OpenGate the unprofitable magazine and all its liabilities.
email this
permanent link
Timex and A&P are among the new sponsors of this year’s New York City Marathon, put on by the New York Road Runners Club.
email this
permanent link
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
It may come as no surprise that magazine ad revenue has continued to fall over the first three quarters of the year. Total revenue was down 5% and pages were down 9.5%, according to the Publishers Information Bureau. But what may seem surprising (and disheartening) is the fact that some categories that were strong in the first half have slipped substantially.
email this
permanent link
Mothers of school-age children want customized parenting information that will help them deal with the complex parenting issues they face each day, but 69 percent say today’s parenting magazines are not relevant to their children (see chart), according to research conducted by MomConnection for Parenting Magazine (via MarketingCharts).
email this
permanent link
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
email this
permanent link
Marketers that want to influence consumer behavior may do well to reconsider the amount of spend they’re putting into print advertising.
email this
permanent link
Fancy the song in a YouTube video? Click an e-commerce ad to buy it on iTunes or Amazon.
email this
permanent link
Although websites of newspapers are typically more developed than those of radio and television and have greater value, local radio and TV station sites are poised for rapid growth - and strong multiples for their website values, a new report finds, MarketingCharts reports.
email this
permanent link
Magazine publishers face a disheartening array of challenges in the coming year - that has been the consensus so far of executives at the American Magazine Conference taking place this week in San Francisco.
email this
permanent link
