Even in times of economic instability - perhaps especially during times of economic instability - people go to the movies, and cinema advertising is becoming a more common element in a media buyer’s bag of tricks.
email this
permanent link
Arbitron is being sued for allegedly misleading shareholders about potential delays in the release of the PPM. The suit seeks damages for Arbitron investors who bought stock between July 19 and Nov. 26, 2007.
Hoping to make advertisers feel more secure with the medium, top U.S. radio broadcasters plan to begin revealing their ratings in a few weeks.
email this
permanent link
XM and Sirius still want their marriage to go through, despite the fact that the FCC is almost endlessly dragging its feet on a decision about the regulatory issues involved in such a merger.
Although 77 percent of marketing executives say the slowing economy in the past six months has moderately or greatly affected their business, most say their agency usage has not changed - yet - according to a Reardon Smith Whittaker study (via AdWeek), writes MarketingCharts.
email this
permanent link
Katz Radio Group is hoping to provide advertisers with a single point of contact for campaigns that include broadcast, online and mobile elements with its creation of a new digital division, Katz 360 Sales.
Beginning next month, SmartBike DC will make 120 bicycles available for rent at 10 spots in central locations in the Washington, D.C., area.
Clear Channel has filed comments with the FCC opposing the adoption of new localism regulation. Clear Channel says the proposed regulations would turn the broadcast industry upside down and bring the industry back to a regulatory regime “long ago rejected” as being fraught with First Amendment difficulties.
Emmis Communications, owner of 25 radio stations, has decided to help internet radio companies make it on the web.
email this
permanent link
KSL Media plans to unveil eWorld Asset Trading this week, an online service that will allow marketers to barter surplus consumer products and services for media.
BBM Canada announced today that it has selected a joint bid by Arbitron Inc. and TNS Media Research to deploy Portable People Meter technology for electronic measurement of television in Canada.
email this
permanent link
Attorneys general from four states have written to FCC chair Kevin Martin, urging him to reject the proposed merger between satellite radio companies XM and Sirius.
Satellite radio subscribership likely won’t increase much as a result of the pending merger of XM and Sirius, and the willingness of subscribers to stay with either is iffy, especially if the service came pre-installed in vehicles, according to a study by Jacobs Media, MarketingCharts writes.
Entercom’s net revenues for the first quarter decreased 4 percent to $95.4 million; same station net revenues also decreased 4 percent, and same station operating income decreased 5 percent.
Journal Communications, Inc. was struck hard by weakness in retail and classified advertising revenue at the Milwaukee Journal Sentinel, and by a decline in local radio advertising.
email this
permanent link
Teenie boppers can now tune in to a Radio Disney website and texting program via their cell phones, as long as the phones have internet access and data services.
email this
permanent link
The banks involved in the buyout of Clear Channel Communications have waved an olive branch, hoping to resolve the dispute about funding the deal.
email this
permanent link
Hispanic Gen Yers live a “mix-and-match” lifestyle, according to a new report from The Intelligence Group and Creative Artists Agency.
email this
permanent link
A mere 40 percent of car-installed satellite radio subscribers - that is, those who received free satellite radio service already installed when they purchased or leased a car - plan to keep the service through the year’s end.
Click to enlarge Schwag is becoming more prevalent. According to the Advertising Specialty Institute (ASI), industry revenues from advertising specialties - that is, items and incentives branded with a company logo or marketing message - were up 5.4 percent from 2006.
