MindShare: Most Moms Skip Television Ads
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
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Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
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Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
IdeaCast, provider of custom television content and advertising in the out-of-home video category has partnered with LiveTV, provider of in-flight entertainment for commercial airlines, and now has exclusive advertising sales rights to LiveTV video assets on Continental and Frontier Airlines.
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Nintendo is focusing its latest Wii campaign on women. The newest game, Wii Fit, is a fitness game scheduled to hit stores on May 19 and, while the game is geared toward both men and women, the company thinks it will really appeal to working moms.
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Cablevision’s Rainbow Media, which owns AMC and IFC, will now also own the Sundance Channel.
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NBCU plans to launch a 24-hour cable news channel in New York in November, covering the New York region, including New Jersey and Connecticut.
Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years - but execution remains an issue, according to an Accenture survey, MarketingCharts writes.
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Cablevision is close to an agreement to buy the Sundance Channel in a cash and stock deal valued at nearly $500 million, according to people close to the situation.
Gas consumers across the country increasingly have something to occupy their time beyond fuming about rising fuel prices as they pump gas. Three companies are now offering news and entertainment at the pump.
ABC has chopped Men in Trees from its schedule, deciding not to renew the hour-long comedy that has seen six different time slots in its two-year run.
Spot Runner, successful newcomer to the TV ad sales and development biz, has closed a $51 million round of funding and is looking to begin an international expansion.
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More chicken is becoming available at America’s favorite burger chain. McDonald’s has expanded its chicken menu, and is planning a big sampling effort in the hopes of getting customers to try the new “Southern style” chicken biscuit and sandwich.
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NBC plans to tell advertisers next week that, if they want to get an ad in the Super Bowl, they must pony up $3 million - a price increase of more than 10 percent, roughly double the annual increase.
Product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, TLC), according to Nielsen, writes MarketingCharts.
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At least three companies that publish yellow pages phone directories are fiercely competing for market share - large phone directories pulled 13.4 billion searches last year, and it’s a $31 billion industry, per the Yellow Pages Association - and Yellow Book is hoping to boost its presence with a new integrated campaign.
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The UK’s Advertising Standards Authority has released its Annual Report 2007 (PDF).
It was bound to happen: online vids may soon begin to suffer from the same ad clutter television currently endures.
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TV Guide Network promised - and apparently delivered - higher ratings to NBC if the network advertised within the pages of the TV Guide magazine and on the TV Guide Network.
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Project Runway is moving from the Bravo Network to Lifetime, and current contracts between the show and its partners are being renegotiated, with a possibility for new partners to be brought in.
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Networks are bulking up their summer skeds with reality programming and game shows, along with a smattering of scripted fare.
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