TNS Rejects WPP Buyout Offer; Nielsen May Be Next
TNS, the research company that has been pushing into the ratings space via digital TV set-top data, has turned down a $1.87 billion buyout offer from WPP Group.
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TNS, the research company that has been pushing into the ratings space via digital TV set-top data, has turned down a $1.87 billion buyout offer from WPP Group.
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The number of job cuts in corporate America between January and April was up 9 percent from the same time period last year.
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Even in times of economic instability - perhaps especially during times of economic instability - people go to the movies, and cinema advertising is becoming a more common element in a media buyer’s bag of tricks.
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Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
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Viacom’s Q1 earnings soared 33 percent, to $270 million, thanks in part to strong sales of the Rock Band video game. Revenue rose 15 percent, to $3.12 billion.
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Nielsen plans to move its February sweeps to March of next year, to accommodate what is sure to be at least a small tempest in the ratings teapot when the country switches from analog to digital broadcast spectrum.
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None of the three networks asked to join the Association of National Advertisers and the 4As on a task force to discuss the practice of charging network integration fees have agreed to do so.
Although 77 percent of marketing executives say the slowing economy in the past six months has moderately or greatly affected their business, most say their agency usage has not changed - yet - according to a Reardon Smith Whittaker study (via AdWeek), writes MarketingCharts.
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MySpaceTV, a division of News Corp.’s MySpace, has been hunting for programming that will keep the social network’s young users logging on while at the same time appealing to advertisers.
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Cablevision is hoping to oust Rupert Murdoch and Mortimer B. Zuckerman from the bidding for Newsday by topping their offers by $70 million.
Katie Couric and her CBS Evening News broadcast have continued to slump, hitting yet another all-time low in the week of April 21.
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Time Warner Inc., following news that it slipped 36 percent in Q1 earnings from a year ago, announced that it will spin off the rest of its cable TV biz.
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Beginning next month, SmartBike DC will make 120 bicycles available for rent at 10 spots in central locations in the Washington, D.C., area.
NBCU and CBS plan to bid for the Weather Channel in the second round of bidding, two people familiar with the situation have said (via Reuters).
'Intervention' Returns Following Oxygen network’s rebrand, A&E is also getting a new logo and theme line: Real Life. Drama. The campaign surrounding the new branding - which is meant to express more honest and “emotionally intense” TV - will launch on Memorial Day.
The WB, the television network that was dissolved nearly two years ago when it became part of the CW, is being reborn online.
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Emmis Communications, owner of 25 radio stations, has decided to help internet radio companies make it on the web.
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Downtown Manhattanites are being treated to an interactive look at the new BMW X6 crossover. No, they aren’t taking the actual car for a test spin. Rather, they are using touch screens to manipulate a holographic view of the interior and exterior of the vehicle.
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KSL Media plans to unveil eWorld Asset Trading this week, an online service that will allow marketers to barter surplus consumer products and services for media.
BBM Canada announced today that it has selected a joint bid by Arbitron Inc. and TNS Media Research to deploy Portable People Meter technology for electronic measurement of television in Canada.
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