Cinema Advertising Spend Rises 18.5% in 2007
Click to enlarge
Cinema advertising soared in 2007, per the Cinema Advertising Council. Total revenues neared $540 million, up 18.5 percent from 2006.
»
Cinema advertising soared in 2007, per the Cinema Advertising Council. Total revenues neared $540 million, up 18.5 percent from 2006.
email this
permanent link
Following the sudden death of Meet the Press moderator Tim Russert, names of potential successors have been bandied about, including evening news anchor Brian Williams, correspondents David Gregory and Andrea Mitchell, MSNBC hosts like Chris Matthews, Joe Scarborough and Keith Olberman, and Katie Couric.
Auto industry ad spending slipped steeply in the first quarter. Nielsen said ad spending fell 12 percent to just over $2 billion; TNS says spending dropped 13 percent, to about $3.2 billion. The automotive sector has fallen to the number two spot in terms of overall spending, behind retail.
email this
permanent link
Upfront bigwig The cable upfront has slipped into what buyers are calling a bifurcated market - that is, essentially two cable markets, with the big players like Turner, NBCU and MTV Networks in one and everyone else in the other.
email this
permanent link
Total measured advertising expenditures in the first quarter of 2008 increased just 0.6 percent compared with the same period in 2007, but Network TV’s quarterly gain was its highest in two years, according to TNS media intelligence. Procter & Gamble remained the largest advertiser, and Financial Services remained the top category, it said - MarketingCharts reports.
email this
permanent link
The royalty income to North American property owners from the use of their brands slipped 0.8 percent in 2007 to $5.99 billion, according to Licensing Expo organizer International Licensing Industry Merchandisers’ Association.
email this
permanent link
HBO has invested in Will Ferrell’s comedy website, Funny or Die. The site will contribute at least 10 hours of original content to the cable network.
email this
permanent link
Stewart and Lyne Martha Stewart Living Omnimedia CEO Susan Lyne has stepped down. Two co-CEOs were named to take her place, the company announced.
email this
permanent link
Warner Bros. has signed distribution agreements with Dailymotion, Joost, Sling Media, TiVo and Veoh Networks to launch branded channels that will include TheWB.com and KidsWB.com, along with other series from the Warner Bros collection.
email this
permanent link
U.K. advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2 percent from 2006, and compared with annual growth of just 0.7 percent in 2006 according to (pdf) figures recently published in the Advertising Association’s Advertising Statistics Yearbook 2008, reports MarketingCharts.
email this
permanent link
A spin-off of the hit show Gossip Girl - which would take place at a girls’ boarding school - is being planned by the show’s producers, but there is no word from the CW on whether it would pick up such a spin-off.
email this
permanent link
Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have important implications for retailers, STORES writes (via MarketingCharts).
email this
permanent link
USA Network, generally atop the cable ratings list, lost its lead in recent weeks, but last week returned to its former glory with 2.56 million average viewers during prime time.
Now defunct The media marketplace envisioned by the Association of National Advertisers’ Television Advertising Committee and launched by eBay has bit the dust.
email this
permanent link
Comedy Central’s The Daily Show with Jon Stewart and The Colbert Report have been added to NBCU’s Hulu website, with full episodes as well as clips becoming available.
Per person, kids consumed more video streams than those over 18 and spent more time watching online video from home in April, according to (pdf) Nielsen Online: Kids 2-11 viewed 51 streams and 118 minutes per person; teens 12-17 viewed 74 streams and 132 minute, MarketingCharts writes.
As expected, David Verklin has turned out as the head of the cable industry’s effort to sell targeted ads across six cable systems.
email this
permanent link
NBCU has hired a product placement company to help it find partners for upcoming television shows.
The five broadcast networks (including the CW) dodged a bullet and managed to pull in $9.23 billion in this year’s upfront, 1.2 percent higher than last year’s $9.12 billion.
email this
permanent link
CBS will nail down about $2.5 billion in upfront business, according to a source, up slightly from the $2.45 billion it secured in last season’s upfront.
