ZenithOptimedia has slashed its U.S. ad growth forecast by more than half, in the first major ad spending revision since the financial crisis began escalating in recent weeks.
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'Valentine' breaking hearts at CW Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
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The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
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Nearly 70 million people (69.9 million) tuned in to watch the debate between Sen. Joe Biden and Gov. Sarah Palin last Thursday, according to Nielsen Media Research - more than the 56.7 million who watched the 1984 debate between Vice President George H.W. Bush and Geraldine Ferraro.
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CBS is discovering something that its advertisers are not likely to find amusing: that events deemed “newsworthy” to some people may be amateur pornography to others.
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Tina Fey’s portrayals of Sarah Palin on Saturday Night Live have been seen more on the web than on television, according to a survey by Solutions Research Group.
No big boostHomes Using Televisions were 3 percent higher in the first week of the new season than the same week last year, among the 18-49 demo and overall viewers, according to Magna. However, the broadcast nets are still slipping - down 3 percent in live-plus-same-day DVR playback ratings among the same demo and among overall viewers for week one.
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MSNBC.com is offering local retailers and SMBs the opportunity to run ads on its site for as little as $50 per day; businesses can build and run customized online display ad campaigns in minutes through a new self-serve option via a partnership with AdReady.
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USA dominated the other cable networks for the summer, for its third consecutive quarterly ratings win. The network was up 8 percent over the same quarter last year in the 25-54 demo, averaging 1.33 million and giving it the all-time record for cable in the demo.
An entire subway train in New York will be wrapped, inside and out, to promote the third season of the History show Cities of the Underworld.
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AOL Television is launching a new web series supported by digital ad business Platform-A, which will provide display advertising and content-targeted links on the site, writes MediaPost.
Diversified companies like Walt Disney, News Corp., Time Warner and Viacom are well-positioned to weather the current credit crunch; they are likely to be supported by predictable revenue streams and high margins, according to Fitch Ratings.
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Like many of the premieres of top returning shows this season, the premiere of ABC’s Desperate Housewives was down compared to its opener last season.
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Affluent “heads-of-house” read more publications and use the internet more heavily than the balance of the population, and consumption of these media increases with affluence, according to the 2008 Affluent Survey from Ipsos Mendelsohn, writes MarketingCharts.
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The number of advertising executives who said in the spring that their ad budgets would increase over the next six months fell 8 percentage points.
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Earl slips mightily Stress over the weakened economy may have consumers poring over their checkbooks rather than their television screens. Last Thursday’s season premieres drew lower ratings, across all networks, than the first episodes of series last season.
Total measured advertising expenditures in the first six months of 2008 declined 1.6% compared with the first half of 2007, while second-quarter ad spend was down 3.7% vs. 2Q07 - the steepest quarterly drop since 2001 - according to TNS Media Intelligence, writes MarketingCharts.
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Neither a battleshipDavid Verklin, CEO of Canoe Ventures, says that if he does his job right, TV will give the internet a run for its money in terms of metrics and accountability.
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Last Friday’s presidential debate between Barack Obama and John McCain drew 57 million viewers, according to early Nielsen estimates - well below the record debate in 1980 between Ronald Reagan and Jimmy Carter.
