Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
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Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means they often have basic services that don’t include extras like data plans.
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CNET has redesigned in the hopes of offering advertisers better bang for their buck. Marketers will now be able to use behavioral targeting to advertise during relevant steps within the comparison shopping process.
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To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more profitable items.
Sears, the U.S.’s biggest department store company, saw Q2 profit plummet 62 percent. Same store sales in the U.S. dropped 6.2 percent, including a 5.6 percent drop at Kmart and a 6.7 percent drop at Sears locations. Net income slipped from $173 million last year to $65 million.
Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed in June, and Microsoft was the top display advertiser with 1.7 percent of views, according to comScore’s Ad Metrix service - MarketingCharts writes.
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CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split with advertising.
ESPN has relaunched its sports magazine for teens, Rise, as ESPN Rise, in an effort to boost the magazine’s reach, writes Folio.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
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With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.
TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
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A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
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Warren The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
The Onion has launched a local site that will provide event listings and restaurant information for Chicago - in essence, a competitor to CitySearch.
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of the Beijing Olympics.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales continue to grow, a new study finds.
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Marketers from a cross-section of categories and industries are feeling the pinch of budget belt-tightening - over half (53 percent) expect ad budgets to be reduced over the next six month, for example - according to a survey from the Association of National Advertisers (ANA), MarketingCharts reports.
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Not quite of Olympics proportions - but not too shabby, either - the opening day of the Democratic National Convention pulled an audience of nearly 22.3 million viewers Monday night across networks. The cable nets’ audience was significantly higher than the last Democratic convention held in 2004, as was NBC’s, while ABC and CBS numbers both slipped.
