Lack of customer data sharing, integration and insight is undermining competitiveness, retention rates, revenue and profitability among global marketers, according to a new study from the Chief Marketing Officer (CMO) Council, writes MarketingCharts.
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Ryan Seacrest and Clear Channel Radio are partnering for a new, three-hour syndicated program, On Air with Ryan Seacrest. In an unusual twist, Seacrest will be peddling ads for Clear Channel.
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Omnicom has acquired The Kearn Organization, a company that specializes in customer acquisition and business-to-business lead generation.
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Katz Media Group is looking to expand its base of advertisers who take advantage of multiplatform opportunities across digital and traditional channels.
Collective Brands, Inc. is conducting a closed search for a new media planning and buying agency for the Payless ShoeSource and Stride Rite units.
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Google and France-based Publicis have announced an agreement to “expand in the […] digital advertising market” together, reports Reuters (via MarketingVox).
Interpublic has consolidated boutique media buying and planning unit Media First International with Initiative North America effective Jan. 1.
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NBC Universal has completed its acquisition of Oxygen and, as expected, has handed oversight of the property to Bravo president Lauren Zalaznick.
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In 2006, the global CRM software market was worth just under $3.6 billion in license revenue alone and is forecast to reach $6.6 billon by yearend 2012, growing at a compound annual growth rate of 10.5 percent, according to a new Datamonitor report, writes sister site MarketingCharts.
Multichannel data utilization is marketers’ greatest challenge - cited by almost 30 percent of respondents to a recent survey of marketers attending the Alterian Annual Summit, held in Chicago in August, reports MarketingCharts.
Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent “Tradeshow Industry Outlook” study, writes MarketingCharts.
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Google has been, perhaps, busier than usual in the last several days. On Friday, the search behemoth announced that it had acquired DoubleClick. Today, the company has announced that it has inked a multi-year agreement with Clear Channel Radio that enables Google to sell a guaranteed portion of 30-second advertising inventory available on more than 675 of Clear Channel’s AM/FM stations.
Click to enlarge Following reports of growing tensions about differing approaches to radio ad sales with new owner Google, the founders of automated radio ad placement company dMarc have resigned.
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Used and new car dealer organization AutoNation has assigned R.L. Polk & Co. to manage customer-prospecting activities for its dealerships.
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Ogilvy is working with blog-search company Technorati to help its clients aggregate relative blog content and leverage buzz on blogs into existing campaigns.
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DHL has enhanced its DHL EasyShip shipping options, increasing the speed and ease of EasyShip Professional Installation and allowing users to more easily upload large data files for mass shipping distributions, according to the company.
As the out-of-home video advertising industry booms, a new association has been formally launched to help provide standards and best practices.
Kings of searchDespite Google’s steady expansion into radio, print, and video in order to attract brand ad budgets, Google isn’t bringing in the big marketers and their agencies, at least in part because it insists on trafficking and reporting all the ads itself.
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Clear Channel Radio has created an advertising campaign for Consolidated Media that it is offering to Clear Channel stations across the country.
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Atlanta-based AdSpotter Media is expanding its local media buying and planning services to Jacksonville, Charlotte, and Buffalo.
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