Video Hyperlink demo Microsoft is this week offering what it says is a “glimpse at the future of online advertising” and announced that its video hyperlink technology will debut ahead of schedule.
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The NYC Commission on Human Rights has released the first set of goals submitted by the 15 advertising agencies that in September pledged to increase minority hiring and retention at the urging of the commission, reports AdAge (via MarketingVOX).
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In the beleaguered newspaper industry, survival may depend on seizing what online opportunities exist. That seems to be why some newspaper companies have joined hands with Google for its print advertising program and with Yahoo for an ad and content partnership.
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As magazine publishers the world over struggle to redefine their medium as advertisers migrate to digital media, Meredith Corp. has moved forward in a decided way: by purchasing two interactive advertising agencies.
Arbitron Inc. and Interep announced today that Interep, the largest independent national radio representative firm in the United States, has signed an agreement for Arbitron Portable People Meter radio ratings services in the top 50 radio markets when Arbitron commercializes the PPM.
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The New York Daily News has tabbed Quigo to use their AdSonar private-label advertising network to generate additional online revenue for the paper’s site.
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WPP Group has bought a 3 percent stake in Spot Runner, for an undisclosed sum.
AdBrite is set to introduce AdBrite 2.0, a new auction system that will allow the company to sell advertising space, across its network of 28,000 sites, to the highest bidder.
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GM has inked a deal with Comcast and CBS to sponsor six CBS prime time programs which currently air on Comcast’s On Demand VOD service.
Google and more than 50 newspapers nationwide are launching a test program that will place - in newspapers - Google ads for which the search giant cannot find room online.
Nielsen has yet again delayed release of its commercial ratings, this time indefinitely, until it can solve the battle over whether time-shifting viewing should be included in the new metric.
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While senior executives from both Google and Yahoo are attending the American Magazine Conference this week, they both assured magazine publishers that the search engines had no intention of competing with magazines as far as content creation. Rather, they pointed out that magazines weren’t doing enough to leverage online search for their own benefit and offered tips on how to do so.
R/GA's Greenberg Interactive agency R/GA has added a mobile marketing division to deliver to consumers, wherever they might be, the interactive brand experiences that the agency creates.
ABC has moved away from standard CPM pricing to a flat rate for ads that will be included in the seven shows the network will stream this fall on ABC.com. Currently, advertisers can simply buy a spot on the online streams, but in the future the streams will be packaged with spots on the network and other properties, MediaPost writes.
Omnicom’s OMD unit changing the wording of insertion orders it sends to the media, making them accountable to repay the agency anytime the agency repays its clients for buys it has made.
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Time magazine has announced that it will shift its on-sale day from Monday to Friday, allowing it to compete head-on for advertising dollars against BusinessWeek, an important aspect of the move as newsweeklies have struggled for advertisers in the last year.
The online video sharing site has in the past week quietly begun working with ad networks.
Didn't make the cut Five shops have advanced in Wal-Mart’s review of its creative, interactive and media duties, while five others did not make the cut.
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The Interactive Advertising Bureau is putting together a working group of member companies, including the biggest search players, to come up with guidelines and standards for defining and measuring clicks.
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Google has gone not only from online advertising to offline with print and radio ads, but it’s aiming higher - way, way up, in fact - announcing an ad deal with XM satellite radio.
