Volkswagen Launches Beetle Luna DM Campaign
Proximity London has created a direct marketing campaign for Volkswagen’s special edition Beetle Luna line that features the cars’ personalized decal designs, writes BrandRepublic.
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Proximity London has created a direct marketing campaign for Volkswagen’s special edition Beetle Luna line that features the cars’ personalized decal designs, writes BrandRepublic.
Whirlpool announced Friday that it would consolidate creative chores for its Maytag, Amana, Jenn-Air, KitchenAid and Whirlpool brands at Publicis Groupe’s Publicis USA and media duties at Optimedia, writes BrandWeek. Media spending for those brands reached $120 million last year, per Nielsen Monitor-Plus.
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Mail industry software provider GrayHair Software has announced a new U.S. Postal Service rate comparison service, called GrayHair R-2006 Calculator, which allows mailers to proactively understand the effects of the proposed USPS R-2006 rates on their bottom line and future, writes DM News.
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Recognizing that electronic media are coming together across the nation, Barkley Evergreen & Partners, a full-service shop with clients like Paramount Parks and Sonic Drive-Ins, has rearranged its media operations, combining its online buyers with the TV and radio department, writes MediaPost. The program will full launch this summer.
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The U.S. Postal Service canceled an old law that denied businesses the ability to place ads or logos on any kind of currency, including postage, Ad Age writes. The cancellation comes as part of the USPS’ effort to boost income, as more consumers turn from so-called snail mail to correspondence via the internet.
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Viacom Outdoor, the UK division of CBS Outdoor, has announced that it has won the London Underground and Victoria Coach Station advertising contracts, marking the world’s largest outdoor agreement. The favorite heading into the final stages of the deal, Viacom said it would use new innovation to establish digital outdoor as mainstream.
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Complementing a TV campaign that began in March, Cars.com made an extensive online media buy last week that will run a mix of display and rich media units like interactive games, ClickZ writes. According to Cars.com, the whole campaign is worth an estimated $100 million - a significant portion of which goes to the online channel.
Comics like Jimmy Kimmel and Chris Rock took the spotlight, representing the networks during the upfront presentations last week, writes Broadcasting & Cable.
Marking the first integration of iTunes Music Stores to websites run by radio stations, Emmis Communications and Apple iTunes have combined forces to bring fully integrated iTunes to the websites of Emmis R&B/hip-hop stations WQHT (Hot 97) New York and KPWR (Power 106) Los Angeles, writes MediaWeek.
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MasterCard announced Friday a public-private partnership with the state of Florida that will allow the storm-stricken state to use the credit card giant’s signature “Priceless” tagline as part of a print campaign meant to encourage Floridians to be more prepared for hurricanes, writes BrandWeek.
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The Senate voted late Thursday to raise fines for TV and radio broadcast indecency tenfold, to $325,000, putting an end to over 15 months of congressional inactivity on the issue, writes Media Life. Currently, the FCC can issue fines up to $32,500 for each violation of decency standards.
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Paris-based yogurt maker Groupe Danone’s most recent step in a country-by-country media appraisal that started last year has placed its U.S. media planning and buying account into review, Adweek reports. Last year, the company spent $75 million on domestic ads, per TNS Media Intelligence.
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Wal-Mart has signed consulting firm Select Resources International to manage the advertising review it announced earlier this month, in which incumbents Bernstein-Rein and Omnicom Group’s GSD&M both plan to defend, writes Adweek. Last year the retail super giant spent some $570 million in domestic measured media, according to Nielsen Monitor-Plus.
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JCDecaux SA announced that the company premiered digital billboards based on magink’s digital ink technology at the 59th Cannes Film Festival.
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In an effort to boost global awareness for liquor giant Diageo’s Johnnie Walker Scotch whisky brand, the company hired AKQA, London, to handle interactive advertising, emerging media services, mobile marketing and the design of www.johnniewalker.com, writes DM News.
The “Steve Harvey Morning Show” returns to Los Angeles radio starting May 30 on KDAY/KDIA Los Angeles, which belong to the privately owned Magic Broadcasting/Styles Partners, run by CEO Don McCoy, writes Radio Ink. A recent upgrade of the stations’ signal coverage allows both stations to conduct business on 93.5 as part of the company’s so-called “syncrocast.”
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Marking a significant shift in network policy, NBC’s Spanish-language network Telemundo and its affiliate stations are conducting final negotiations to consolidate all of the network’s media buying and planning activities - an account worth an estimated $20-25 million - at Horizon Media, according to sources, writes Adweek.
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Arbitron has announced that with the upcoming Spring 2006 survey would come the unveiling of the Arbitron eBook, an electronic version of the printed Arbitron Radio Market Report, writes Radio Ink.
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During its first so-called upfront presentation for branded entertainment advertising, NextMedium this week attempted to standardize the sometimes-problematic branded entertainment ad buying process with the unveiling of its web-based buying platform, writes MediaWeek. The new platform streamlines the buying of selling of branded entertainment packages for media buyers and TV producers and networks.
Exemplifying the latest advertising trend toward user-generated content, Sony Electronics’ latest TV commercial wasn’t created by either of its two ad agencies but rather by 19-year-old Minneapolis native Tyson Ibele, who won cable network Current TV’s first viewer-created ad contest, writes The New York Times.
