Strong sales overseas helped boost Procter & Gamble earnings 7.9 percent in its latest quarter. Net income for the third quarter reached $2.71 billion, up from $2.51 billion in the same quarter last year. The company also lifted its full-year outlook.
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CBS is rolling out the CBS Local Ad Network, aimed at blogs that provide local coverage in areas with a CBS owned-and-operated TV station.
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Estée Lauder-owned beauty brand Aveda’s 2008 campaign will focus on the company’s green credentials, Brandweek reports (via Environmental Leader).
Affiliate marketing in the UK has been growing - and will continue to grow in the next few years - according to a survey from E-consultancy sponsored by buy.at, a UK-based affiliate network, writes MarketingCharts.
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CBS is expanding its Audience Network to offer content to local sites, including 144 local radio stations, 29 company-owned TV stations and up to 183 affiliated stations, writes Media Life.
ABC is looking beyond its own website as it starts to assemble a series of destinations to act as distribution platforms for TV programming, reports Mediaweek (via MarketingVOX).
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Click to enlarge With its severed iTunes relationship still warm in the grave, NBC Universal has developed a new episode-delivery relationship with Amazon TV, writes MarketingVOX.
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Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer (via MarketingVox), citing a year-end 2006 study by MarketingSherpa and ad:tech.
Google is testing cost-per-action ads according to an email that Google sent out yesterday (Wednesday) to some AdSense publishers, reports Bloomberg News (via MarketingVOX), citing an initial report in the SeekingAlpha blog by David Jackson. “You get paid whenever a site visitor clicks on the ad on your site AND performs a specified action, such as generating a lead or purchasing a product,” according to Google’s email.
Four of ten searchers tend to click on links on the first page of search results - then either revise their query or go to another search engine if they don’t find what they’re looking for, according to a new study from iProspect, conducted with Jupiter Research, MediaPost writes (via MarketingVOX). Some 62 percent of searchers said they click on a link within the first page of results, up from 60 percent in 2004 and 48 percent in 2002. A full 90 percent click on a link within the first three pages, up from 87 percent in 2004 and 81 percent in 2002.
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Online marketplace CafePress has added tag-based targeting capabilities to ads on websites in its affiliate program, allowing webmasters and bloggers to serve TopicAds ads based on the tags on their content, reports ClickZ (via MarketingVox). When a visitor arrives at a webpage, an appropriate ad is served based on the relevancy and timeliness of the tags placed there by the affiliate.
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ValueClick said Thursday it had agreed to acquire Fastclick in a stock swap valued at about $214 million, giving ValueClick access to Fastclick’s advertising network of more than 9,000 third-party websites reaching over 112 million U.S. users, reports the AP (via MarketingVox). Fastlick’s ad network served 27 billion impressions last quarter, and the companies say the merger will make ValueClick the largest online ad network provider, writes ClickZ. After the deal is consummated in the fourth quarter, Fastclick will operate as a unit of ValueClick.
Known as the largest player in affiliate marketing, ValueClick has expanded into search, email marketing and comparison shopping through acquisitions - including BeFree in 2002, Commission Junction in 2003, PriceRunner.com in 2004, E-Babylon and Web Clients in June of this year. And, apparently, more such moves are in the offing.
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