Radio One Buys Minority Social Networking Hub
Radio One has acquired Community Connect for $38 million in an effort to gain access to the latter’s network of personal interest users.
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Radio One has acquired Community Connect for $38 million in an effort to gain access to the latter’s network of personal interest users.
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Overall staffing in newsrooms decreased more last year than any other year since 1978, according to the ASNE newsroom census released Sunday.
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Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically during the past five years, according to a report from The Media Audit, MarketingCharts writes.
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Nearly all adults 18-49 with a college degree and an annual household income of over $50,000 listen to the radio each week.
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Though 84 percent of marketers agree that multicultural marketing is critical to their business, nearly 40 percent say they don’t know how much minority groups contribute to their companies’ revenues, according to a Brandiosity study conducted for Heidrick & Struggles.
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Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work or used a non-voice data application using their cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost), writes MarketingCharts.
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Nearly 94 percent of the 32 million Americans who watched this year’s Oscars watched the live telecast - but some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event, writes MarketingCharts.
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Advertisers would be well advised to pay more attention to what their customers say influence their purchases - particularly new media options that are growing the fastest in wielding influence, according to BIGresearch’s Simultaneous Media Survey (SIMM 11, Dec. 07), MarketingCharts reports.
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More than 10 percent of households in the U.S. will not be able to receive television signals come Feb. 17, 2009, unless they buy a new TV or a converter box.
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African Americans are crucial to the consumer economy, with a population of 39 million and buying power of $892 billion - a figure expected to exceed $1.1 trillion in 2012 - according to a Packaged Facts study, reports MarketingCharts.
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A new report finds that 86 percent of African Americans read magazines, and they read more issues per month than the general market.
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'Two Live Stews' XM Radio is expanding programming on its 24-hour African American talk station (channel 169) to include new shows featuring Tavis Smiley, Kojo Nnamdi, Blanche Williams, and the sports talk radio duo The 2 Live Stews.
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Considering Super Tuesday hasn’t settled who will run for U.S. President on the Democratic or Republican ticket, mobile advertising may be an effective way for candidates to change voter attitudes and voting behavior, according to a report from Limbo, reports MarketingCharts.
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Advertisers targeting African American consumers spent $2.3 billion in the last year, and they are spending more money on radio than on any other medium, according to Nielsen Monitor-Plus.
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The Washington Post Company is launching an online magazine geared toward a black audience; Henry Louis Gates Jr. will act as the magazine’s editor.
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More than three in ten mobile users - some 78 million U.S. consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
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The editor and driving force behind Essence magazine is leaving the publication after 37 years.
Splash News is providing three-minute segments covering celebrity news and gossip to the Itandi Group, which operates a place-based video network in nail and hair salons.
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If FCC chairman Kevin Martin pushes the vote on media ownership rules tomorrow as planned, Sen. John Kerry (D-MA) and Democratic presidential candidate Barack Obama (D-IL) plan to ask the Senate Appropriations Committee to cancel any planned funding for the FCC to implement the new rules.
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Ninety-five percent of Adults age 18-49 with a college degree and an annual household income of $50,000 or above, tune in to radio over the course of a week, according to Arbitron’s new RADAR report, RADAR 95 December 2007 Radio Listening Estimates.
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