Ninety-five percent of Adults age 18-49 with a college degree and an annual household income of $50,000 or above, tune in to radio over the course of a week, according to Arbitron’s new RADAR report, RADAR 95 December 2007 Radio Listening Estimates.
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African American influentials are much more likely to make business contacts online (52 percent) than US influentials as a whole (28 percent) - but they are less likely to “make friends online” (39 percent vs. 58 percent), according to a study by Burson-Marsteller, reports MarketingCharts.
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African-Americans say the values of middle class and poor blacks are diverging, and many also say blacks can no longer be thought of as a single race because of greater diversity among their community, according to a new Pew Research Center survey, writes MarketingCharts.
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New York’s WPAT 93.1, a Spanish-language adult contemporary radio station, was ranked No. 7 in Arbitron’s summer ratings, but plummeted to No. 19 in October when measured using the PPM. Sister station WSKQ 97.9 also dropped, from No. 4 to No. 7.
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To reach women, marketers may not consider choosing between soap operas and the NFL when putting together media allocation plans - but they might want to reconsider, according to a BIGresearch study, which found that women are more likely to be regularly or occasionally watching sports than soap operas, writes sister site MarketingCharts.
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Alloy Media + Marketing has launched a new out-of-home network that lets advertisers reach consumers in more than 2,100 gyms and health clubs across the country.
The Nielsen Company today released insights into shopping preferences and television-viewing behavior among African-American consumers (with a total buying power expected to reach $1.1 trillion by 2012). The information comes via a new online publication, Consumer Insight, reports MarketingCharts.
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The National Association of Black Journalists does not want Don Imus back on the air.
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The Conference Board Help-Wanted Advertising Index, a measure of job offerings in major newspapers across America, declined two points in August and now stands at 23 - it was 29 one year ago - according to the Conference Board, reports MarketingCharts.
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A new out-of-home ad network that will target African American and Hispanic consumers is being launched in barbershops and salons.
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Arbitron today released preliminary findings from RADAR 94, according to which 96 percent of adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, writes MarketingCharts.
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Click to enlarge Mobile media research firm M:Metrics and mobile advertising marketplace AdMob have announced what they are calling “the first authoritative findings” on audience composition for mobile advertising.
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Magazines geared toward black women have been struggling in recent years - as niche publications, they are more vulnerable to stagnant newsstand sales, advertisers moving to the web, and other challenges facing the magazine industry in general, writes Mediaweek.
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Lower income shoppers are the fastest-growing segment of Americans, they make up about 40 percent of the U.S. population, and they outspend the more affluent types, but it’s a group many retailers have all but ignored, according to a new report from IRI Insights.
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As many on Madison Avenue contemplate ways to integrate digital platforms in media allocation models, the “gamer market” is a valuable option, according to BIGresearch’s Simultaneous Media Survey (SIMM 10) of 15,439 consumers, MarketingCharts writes.
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The findings of an in-depth, seven-month study into happiness and young people - how happy they are, what makes them happy and what they’re doing to ensure future happiness - are being released this week by Viacom’s MTV Network and The Associated Press, MarketingCharts reports.
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In a bid to help advertisers reach a very targeted audience - the minority communities in the Hampton Roads area - the Virginian-Pilot is launching a multicultural magazine.
Thirty-thousand copies of the glossy-covered magazine, called MIX, will be distributed for free in racks in the Hampton Roads area, writes Editor & Publisher.
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Broadband internet is now reaching a full 50 percent of homes in urban America, up from 38 percent in 2006, according to the 2007 edition of Horowitz Associates, Inc.’s annual study on urban, multicultural consumers and the market for cable and broadband services, reports MarketingCharts.
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The first “currency” radio ratings from the Portable People Meter radio ratings service were released by Arbitron Inc. this week for Houston - the second U.S. radio market to join the electronic measurement club following Philadelphia, which in April became the first radio market to measured by PPM.
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Consumers from ethnic minority groups are among the most enthusiastic and technology-aware consumers of communications services in the U.K., according to research published by Ofcom, MarketingCharts reports.
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