Magazines geared toward black women have been struggling in recent years - as niche publications, they are more vulnerable to stagnant newsstand sales, advertisers moving to the web, and other challenges facing the magazine industry in general, writes Mediaweek.
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Lower income shoppers are the fastest-growing segment of Americans, they make up about 40 percent of the U.S. population, and they outspend the more affluent types, but it’s a group many retailers have all but ignored, according to a new report from IRI Insights.
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As many on Madison Avenue contemplate ways to integrate digital platforms in media allocation models, the “gamer market” is a valuable option, according to BIGresearch’s Simultaneous Media Survey (SIMM 10) of 15,439 consumers, MarketingCharts writes.
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The findings of an in-depth, seven-month study into happiness and young people - how happy they are, what makes them happy and what they’re doing to ensure future happiness - are being released this week by Viacom’s MTV Network and The Associated Press, MarketingCharts reports.
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In a bid to help advertisers reach a very targeted audience - the minority communities in the Hampton Roads area - the Virginian-Pilot is launching a multicultural magazine.
Thirty-thousand copies of the glossy-covered magazine, called MIX, will be distributed for free in racks in the Hampton Roads area, writes Editor & Publisher.
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Broadband internet is now reaching a full 50 percent of homes in urban America, up from 38 percent in 2006, according to the 2007 edition of Horowitz Associates, Inc.’s annual study on urban, multicultural consumers and the market for cable and broadband services, reports MarketingCharts.
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The first “currency” radio ratings from the Portable People Meter radio ratings service were released by Arbitron Inc. this week for Houston - the second U.S. radio market to join the electronic measurement club following Philadelphia, which in April became the first radio market to measured by PPM.
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Consumers from ethnic minority groups are among the most enthusiastic and technology-aware consumers of communications services in the U.K., according to research published by Ofcom, MarketingCharts reports.
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Parents say they are getting control of their children’s exposure to sex and violence in the media, and they remain concerned about inappropriate content in the media in general, according to a new national survey of parents by the Kaiser Family Foundation, MarketingCharts reports.
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Some 96 percent of Adults age 25-54 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, according to preliminary findings from Arbitron’s RADAR 93 Radio Network Audience Report, writes MarketingCharts.
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Sirius plans to honor Black Music Month with exclusive programming on three of its channels throughout the month of June, the satellite radio company announced.
Termed a new brand of consumer and accounting for 19.6 million of the highly coveted 12- to 34-year-old demographic, the “urban hustler” is responsible for nearly one-third of spending across critical influencer categories, according to a new study by Alloy Access, MarketingCharts reports.
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America’s 89.6 million singles head over half of its households - 50.3 percent, per the 2006 U.S. Census - and they have a love of media and socializing that can reward marketers who realistically depict the unmarried lifestyle, according to a recent report, writes MarketingCharts.
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Radio One has agreed to sell 11 stations to Main Line Broadcasting for $76 million.
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The Gospel Music Channel today announced an agreement with Black Family Channel and a number of cable operators, in which Black Family Channel has ceased broadcasting as a linear cable television network and Gospel Music Channel will now run in its place in the majority of markets.
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Nielsen has announced that it may decide to weight results for households equipped with digital video recorders and digital cable TV services in order to make it more representative of the national population, writes MediaPost.
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Arbitron has released the first “currency” radio ratings from the Philadelphia portable people meter radio ratings service. The March PPM survey ratings, covering March 8 through April 4, are being delivered to subscribing radio stations, agencies and advertisers “to be used in the buy/sell process for radio commercial time and as the basis for making programming decisions,” according to Arbitron.
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Following Don Imus’s insensitive comments on his Imus In the Morning Radio show, which resulted in his firing, the Hip-Hop Summit Action Network has issued a number of recommendations to the recording and broadcast industries.
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BET Networks plans to launch 16 new original series, including its first-ever attempt at scripted shows, writes Mediaweek. Two years ago, BET chairman and CEO Debra Lee made programming original series a priority for the Viacom Network. Since then, the budget has been significantly boosted.
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An African American-owned radio and television station company is banning music with lyrics that are violent, sexist or racist on its Jackson, Miss., radio station.
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