Johnson & Johnson has chosen Vidal Partnership - which claims to be the largest independent Hispanic marketing agency in the country - and La Comunidad to handle its U.S. Hispanic business, following an extensive review.
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A record $27.5 billion in business went into play in 2007, nearly 57 percent more than the $17.5 billion in 2006, according to an Adweek analysis of accounts worth more than $20 million in billings.
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WPP says that its Ogilvy & Mather Worldwide plans to lay off between 50 and 100 people tomorrow (Tuesday). Other reports say the number could be as high as 200.
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Though there are many who would love to see FCC chair Kevin Martin dethroned now that his two pet proposals have gained FCC approval, he says he will stick around until the end of President Bush’s time in office.
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Interpublic has consolidated boutique media buying and planning unit Media First International with Initiative North America effective Jan. 1.
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Aegis Group’s Posterscope unit announced plans to acquire a 70 percent stake of Heartland Media Group, the leading outdoor media company in China.
Clear Channel Outdoor is forming a partnership with a company that will allow it to sell advertising in the historic Piccadilly Lights center in London’s West End.
Focus Media Holding Limited , China’s largest digital media group, today announced the launch of its first large-size LED digital outdoor billboard in Shanghai.
For the past several months, agencies have spent time educating their clients about the transition to the portable people meter method of radio measurement - a system that has now been postponed in most markets until September 2008 - and some agencies fear the delay may harm the industry.
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Visa’s media review has been narrowed to Omnicom’s OMD and WPP’s Mediaedge:cia, say sources. Aegis and Starcom MediaVest were eliminated in the semi-final round.
A general climate of discontent with the current state of media among advertisers may lead to big-brand marketers shifting large portions of their budgets - as much as 50 percent to 60 percent - online, says Nick Brien, worldwide CEO of Universal McCann.
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Nearly half of marketers are likely to switch compensation methods for their agencies in the coming year, according to a new study from the Association of National Advertisers.
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As overall ad spending has dropped, revenues at the largest holding companies have held up well - but that could change in the second half of the year, as the global economy slows, according to a new report from Standard & Poor’s.
Last week, the Omnicom Group media-buying shop PHD confirmed that it is moving hundreds of millions of Chrysler’s national TV-buying dollars from Detroit to New York. A Chrysler spokesman says the move was initiated by PHD, not the automaker.
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A new study shows that when TiVo subscribers view the TiVo Showcase - a vehicle in which the networks advertise their new shows - 42 percent go on to view the show itself.
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Havas grew more quickly in third quarter organic revenue than rival Publicis Groupe, reporting a 9.3 percent rise versus Publicis’s 4.6 percent growth.
AT&T has consolidated its media duties with Mediaedge:cia following a review. Previously, Digitas, GSD&M Idea City, Initiative and OMD all handled the business.
U.K.-based Aegis Group has announced the acquisition of French Implicon, a shop specializing in sales promotion and direct marketing.
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Clear Channel Radio today announced the 42 finalists for the 2007 Excellence in Advertising on Radio (EAR) Awards.
Clients often express concern regarding agencies’ quality, service and costs - but agencies’ views of clients are not as often heard, and more than 90 percent of agencies agree that their output is strongly affected by the quality of clients’ performance, according to SCAN International’s “Client Quality Survey,” reports MarketingCharts.
