Omnicom Acquires Lead Gen Kearn Organization
Omnicom has acquired The Kearn Organization, a company that specializes in customer acquisition and business-to-business lead generation.
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Omnicom has acquired The Kearn Organization, a company that specializes in customer acquisition and business-to-business lead generation.
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Macy’s is just one advertiser that is buying ads on more radio stations in PPM markets Houston and Philadelphia, according to some panelists at the Radio Advertising Bureau conference in Atlanta yesterday.
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Marketers are placing an emphasis on increased resources for database and analytics to support marketing efforts, with 67 percent of them agreeing this is the area that calls for the most investment of additional resources in 2008, found an Alterian survey, MarketingCharts writes.
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Collective Brands, Inc. is conducting a closed search for a new media planning and buying agency for the Payless ShoeSource and Stride Rite units.
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MediaVest plans to yank more than $100 million worth of prime time broadcast ads from the TV networks and move it to the big screen.
ZenithOptimedia Direct is launching an infomercial division, with the belief that long-form TV advertising is poised for growth.
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Google and France-based Publicis have announced an agreement to “expand in the […] digital advertising market” together, reports Reuters (via MarketingVox).
A futuristic, inflatable, transformer-style giant graced New York’s Times Square yesterday. The 60-foot monster is heading to Phoenix today, to take its place outside of the University of Phoenix stadium where the Super Bowl will be played in two weeks.
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Johnson & Johnson has chosen Vidal Partnership - which claims to be the largest independent Hispanic marketing agency in the country - and La Comunidad to handle its U.S. Hispanic business, following an extensive review.
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A record $27.5 billion in business went into play in 2007, nearly 57 percent more than the $17.5 billion in 2006, according to an Adweek analysis of accounts worth more than $20 million in billings.
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WPP says that its Ogilvy & Mather Worldwide plans to lay off between 50 and 100 people tomorrow (Tuesday). Other reports say the number could be as high as 200.
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Though there are many who would love to see FCC chair Kevin Martin dethroned now that his two pet proposals have gained FCC approval, he says he will stick around until the end of President Bush’s time in office.
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Interpublic has consolidated boutique media buying and planning unit Media First International with Initiative North America effective Jan. 1.
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Aegis Group’s Posterscope unit announced plans to acquire a 70 percent stake of Heartland Media Group, the leading outdoor media company in China.
Clear Channel Outdoor is forming a partnership with a company that will allow it to sell advertising in the historic Piccadilly Lights center in London’s West End.
Focus Media Holding Limited , China’s largest digital media group, today announced the launch of its first large-size LED digital outdoor billboard in Shanghai.
For the past several months, agencies have spent time educating their clients about the transition to the portable people meter method of radio measurement - a system that has now been postponed in most markets until September 2008 - and some agencies fear the delay may harm the industry.
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Visa’s media review has been narrowed to Omnicom’s OMD and WPP’s Mediaedge:cia, say sources. Aegis and Starcom MediaVest were eliminated in the semi-final round.
A general climate of discontent with the current state of media among advertisers may lead to big-brand marketers shifting large portions of their budgets - as much as 50 percent to 60 percent - online, says Nick Brien, worldwide CEO of Universal McCann.
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Nearly half of marketers are likely to switch compensation methods for their agencies in the coming year, according to a new study from the Association of National Advertisers.
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