More than 85 percent of the world’s online population has used the internet to make a purchase - increasing the market for online shopping by 40 percent in the past two years - according to the latest Nielsen Global Online Survey on internet shopping habits, reports MarketingCharts.
Global advertising spending in measured media is expected to show 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0 percent YOY increase, according to GroupM’s “This Year, Next Year” study, writes MarketingCharts.
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Fourth quarter profits for L’Oreal SA, the world’s biggest maker of cosmetics, climb 6.6 percent to $6.5 billion on increased sales of skin creams in Asia and Eastern Europe, new perfume launches and the rebuilding of distribution in the U.S.
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Sponsorship support for NBC Universal’s coverage of the Beijing Olympics are reaching all-time highs, thanks in part to new advertising formats.
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Marketing “basics” - including customer satisfaction, customer retention, segmentation, brand loyalty and ROI - are the most important areas of focus for 2008 for Marketing Executives Network Group members.
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Good value is the most important factor in determining where consumers grocery-shop, with 60 percent of consumers in the U.S. (and 85 percent globally) ranking “good value for money” as the most important consideration when choosing a grocery store, according to a study by The Nielsen Company, writes MarketingCharts.
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Aegis Group’s Posterscope unit announced plans to acquire a 70 percent stake of Heartland Media Group, the leading outdoor media company in China.
Advertising spending in U.S. measured media is expected to increase almost 4 percent in 2008 compared with 2007, when spending is expected to increase 3 percent, according to a new study from GroupM, MarketingCharts reports. Worldwide spending is expected to go up 7 percent in 2008, after an anticipated 6 percent increase in 2007.
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The monthly glossy magazine being launched by the Wall Street Journal, Pursuits, will be a global publication rather than one distributed just to U.S. markets as originally planned.
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Moshimo Kimiga, a mobile phone novel (or “keitai shosetsu”) about high school romance, was initially delivered in sections to thousands of mostly young females’ phones.
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Focus Media Holding Limited , China’s largest digital media group, today announced the launch of its first large-size LED digital outdoor billboard in Shanghai.
Millions of young Chinese are embracing the internet as a discreet space for their thoughts and emotions - almost five times as many Chinese as Americans surveyed said they have a parallel life online (61 percent vs. 13 percent) - according to a survey of Chinese and American youth released today by IAC and JWT, reports MarketingCharts.
U.S. automakers had a hard time keeping up with their Japanese counterparts in reaching U.S. consumers via TV and radio advertising, according to (pdf) the results of research from Integrated Media Measurement Inc. (IMMI), writes MarketingCharts.
News of an Abu Dhabi investment in Citigroup, the largest U.S. bank, gave a shot in the arm to some Asian markets.
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Chinese consumers have dramatically surpassed Americans in adopting Web 2.0 behavior, relying heavily on social media for guidance in purchase decisions, according to data from Netpop, writes sister site MarketingCharts.
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Online advertising in China is registering double-digit year-on-year growth thus far in 2007 - and is set to breach the RMB 10 billion barrier, according to (pdf) Nielsen Online’s AdRelevance service (1 U.S. dollar = 7.46 Chinese Yuan/RMB), writes sister site MarketingCharts.
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To reach women, marketers may not consider choosing between soap operas and the NFL when putting together media allocation plans - but they might want to reconsider, according to a BIGresearch study, which found that women are more likely to be regularly or occasionally watching sports than soap operas, writes sister site MarketingCharts.
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Staples and UPS are launching a series of co-branded stores in China called Staples UPS Express.
Over the third quarter, the U.S. (yet again) relayed more spam than any other nation, accounting for a massive 28.4 percent of all the world’s spam emails being sent through compromised computers, finds the latest Sophos study of the top 12 spam-relaying countries, reports MarketingCharts.
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Demand for business travel services will again outweigh supply in 2008, continuing to drive increases in rates for air travel, hotels, car rental and corporate meetings and events, according to (pdf) the American Express annual Global Business Travel Forecast, writes MarketingCharts.
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