Millions of young Chinese are embracing the internet as a discreet space for their thoughts and emotions - almost five times as many Chinese as Americans surveyed said they have a parallel life online (61 percent vs. 13 percent) - according to a survey of Chinese and American youth released today by IAC and JWT, reports MarketingCharts.
U.S. automakers had a hard time keeping up with their Japanese counterparts in reaching U.S. consumers via TV and radio advertising, according to (pdf) the results of research from Integrated Media Measurement Inc. (IMMI), writes MarketingCharts.
News of an Abu Dhabi investment in Citigroup, the largest U.S. bank, gave a shot in the arm to some Asian markets.
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Chinese consumers have dramatically surpassed Americans in adopting Web 2.0 behavior, relying heavily on social media for guidance in purchase decisions, according to data from Netpop, writes sister site MarketingCharts.
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Online advertising in China is registering double-digit year-on-year growth thus far in 2007 - and is set to breach the RMB 10 billion barrier, according to (pdf) Nielsen Online’s AdRelevance service (1 U.S. dollar = 7.46 Chinese Yuan/RMB), writes sister site MarketingCharts.
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To reach women, marketers may not consider choosing between soap operas and the NFL when putting together media allocation plans - but they might want to reconsider, according to a BIGresearch study, which found that women are more likely to be regularly or occasionally watching sports than soap operas, writes sister site MarketingCharts.
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Staples and UPS are launching a series of co-branded stores in China called Staples UPS Express.
Over the third quarter, the U.S. (yet again) relayed more spam than any other nation, accounting for a massive 28.4 percent of all the world’s spam emails being sent through compromised computers, finds the latest Sophos study of the top 12 spam-relaying countries, reports MarketingCharts.
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Demand for business travel services will again outweigh supply in 2008, continuing to drive increases in rates for air travel, hotels, car rental and corporate meetings and events, according to (pdf) the American Express annual Global Business Travel Forecast, writes MarketingCharts.
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TNS announced today that CSM Media Research (a TNS joint venture with CTR Market Research – China’s leading market research company) will initiate comprehensive field tests in Beijing of Arbitron’s Portable People Meter (PPM) system for radio audience measurement.
NTT Communications is launching a feasibility study of digital signage that emits an aroma in the hopes of strengthening the impact of the ads.
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East West, the lifestyle magazine focusing on the experiences of Asian and Middle Eastern Americans, has relaunched its website in a move to deliver daily content.
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Some 61 billion online searches were conducted worldwide in August, Google was the top global search property and more than 750 million people age 15 and older - 95 percent of the world’s internet audience - conducted 61 billion searches (an average of more than 80 searches per searcher), according to comScore.
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Publicis has consolidated most of its Japanese holdings, which had operated under Publicis Japan, into Beacon Communications, a full-service shop and one of the nation’s 10 largest agencies, writes Adweek.
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Despite an ever-expanding array of advertising platforms, consumers around the world still place the highest level of trust in other people’s opinions, according to a global Nielsen survey of 26,486 internet users in 47 markets, reports MarketingCharts.
Citing, in part, the slump in the U.S. housing market, ZenithOptimedia has downgraded its 2007 forecast for U.S. advertising expenditures, but it projects a banner year for internet ad spend - and a record year in 2008 for global TV ad spend because of the Olympic Games, reports MarketingCharts.
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Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared with less than 12 million in 2007, with DVB-H the dominant transmission standard, according to a new report from Juniper Research, writes MarketingCharts.
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Consumer spending on mobile broadcast TV will exceed $6.6 billion by 2012, with nearly 120 million mobile users in more than 40 countries receiving broadcast TV services, according to a new report from Juniper Research (via Net Imperative).
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Two-thirds of US consumers agree that the pressure to look good is much greater now than ever before, but that doesn’t always translate to feeling obliged to spend more money on health and beauty products, according to a global beauty survey by The Nielsen Company, MarketingCharts reports.
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Recalled Mattel Inc. pulled more lead-tainted products made in China from U.S. shelves last week, bringing the value of recalled toxic and dangerous Chinese goods to $430 million since June 6, writes Bloomberg. That’s up from $152 million a year earlier.
