Downtown Manhattanites are being treated to an interactive look at the new BMW X6 crossover. No, they aren’t taking the actual car for a test spin. Rather, they are using touch screens to manipulate a holographic view of the interior and exterior of the vehicle.
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Movie audiences beware: before summer’s feature films roll, theater-goers attending films at National CineMedia theaters may be asked to participate in interactive ads.
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It’s becoming a mantra: slips in retail, automotive and telecommunications advertising is wreaking havoc with financial results of many media companies.
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Some 17.5 percent of General Motors customers say TV influences their auto purchase, but GM spent 40 percent of its $3 billion+ ad budget on TV ads in 2006 (proportions similar to other leading automakers’), according to an analysis by BIGresearch, MarketingCharts reports.
Sales slip asAs GM struggles with diminishing returns from several of its brands, the company has restructured its marketing ops, breaking its eight brands into four separate channels.
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Ford is hoping to buff up its brand image by turning its 750,000 employees, retirees and dealers into brand ambassadors who will urge friends and relatives to “drive one.”
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Catalogs for the categories of religion, automotive, and education have increased as much as 60.5 percent (religion) from 2004 to 2008, notes Oxbridge Communications, bringing the total number in their 2008 National Directory to 12,230 catalogs, writes MarketingCharts.
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GM delivered 27 percent more online display ads than Toyota in January, but Toyota delivered 32 percent more ads per person reached, according to the first public release of advertiser-level data from comScore’s Ad Metrix service, in this case for online advertising by auto manufacturers, reports MarketingCharts.
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The U.S. advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence. Fourth-quarter expenditures fell 0.1 percent from a year earlier, it said, MarketingCharts writes.
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Out-of-home advertising was strong in 2007, outperforming most other media and seeing 70 percent of its 10 categories record nice spending bumps.
GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.
Consumer Reports is making a bold move to sell its magazine: advertising.
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February retail sales took an unexpected hit indicating that the recession may finally be official.
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As sports fans eagerly await March Madness - the NCAA Men’s Division I Basketball Tournament - advertisers are also anticipating the 19-day event, which ranks among the top sports marketing shindigs, with network TV ad sales projected by TNS to reach $545 million, reports MarketingCharts.
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The upcoming weeks may prove seminal in how marketers judge the ROI of social-media source YouTube, as Toyota rolls out a new campaign to sell its 2007 Corolla sedan.
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Nearly 94 percent of the 32 million Americans who watched this year’s Oscars watched the live telecast - but some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event, writes MarketingCharts.
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Click to enlarge Doggy Tug, a company that specializes in dog tug toys, is teaming with Bulldog Mobile Billboards for an ad campaign that combines guerrilla and experiential marketing.
The effort promotes pet toys to consumers while seeking B2B contacts in veterinarian offices and pet stores for distribution, according to DM News.
A 6′x10′ mobile billboard shall be driven around on the back of a truck, featuring imagery of a dog playing with a tug toy, and the URL and phone number of Doggy Tug.
The vehicle will circulate the Dallas metro area and visit pet store locations, vet offices and dog parks, where promoters can hand out information and free dog toys.
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Sirius and Chrysler have extended their exclusive relationship through September, 2017. All Chrysler brands are covered by the agreement.
The Nielsen Company last week released its annual “Guide to the Super Bowl,” which showcases a wide range of consumer and media information about the most notable marketing event in the U.S. - the NFL’s Super Bowl - scheduled for February 3 in Glendale, AZ, MarketingCharts reports.
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Auto retailers spent $7.3 billion on direct marketing campaigns in 2007, driving $248.1 billion in sales - for a return on investment of $33.81, according to the Direct Marketing Association’s first-ever “Direct Marketing Facts and Figures in the Automotive Industry” report, writes MarketingCharts.
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