McClatchy saw advertising sales drop by 17 percent in May, for a 15 percent drop in revenues - though online ad sales gained 13 percent. Due to the difficult advertising market, McClatchy’s CEO announced that the company must cut its workforce by about 10 percent.
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Auto industry ad spending slipped steeply in the first quarter. Nielsen said ad spending fell 12 percent to just over $2 billion; TNS says spending dropped 13 percent, to about $3.2 billion. The automotive sector has fallen to the number two spot in terms of overall spending, behind retail.
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eBay is creating a new “showroom” specifically for certified pre-owned vehicle sales. The company announced partnerships with Chrysler and Toyota to list their certified pre-owned inventory in the new space.
Total measured advertising expenditures in the first quarter of 2008 increased just 0.6 percent compared with the same period in 2007, but Network TV’s quarterly gain was its highest in two years, according to TNS media intelligence. Procter & Gamble remained the largest advertiser, and Financial Services remained the top category, it said - MarketingCharts reports.
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Initial quality in the automotive industry has improved significantly in 2008, with substantial gains demonstrated by nearly three-fourths of the 36 ranked nameplates, according to the JD Power and Associates 2008 Initial Quality Study (IQS), writes MarketingCharts.
In ongoing bids to reach consumers when they’re out and about rather than at home fast-forwarding through television ads, advertisers have branded everything from dry cleaner hangers to hand-stamps at nightclubs to chopstick wrappers - apparently, for Honda at least, the sky is the limit.
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Advertisers showThe upfront market is healthier than expected, according to media buyers. Advertiser budgets have come in higher than many expected them to be; they have been particularly strong from pharmaceutical companies, movie studios, and even the auto industry.
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Viacom’s chief, Philippe Dauman, says he expects the company’s rate of ad growth in the U.S. to slow in the second quarter, to three percent to four percent.
While big media companies are putting a positive spin on the effects of the sluggish economy, it is clear they are feeling the pinch of what Merrill Lynch economist David Rosenberg is now calling a recession.
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Chrysler is extending its offer of $2.99/gallon gas through July 7 due to the success of the campaign, and other automakers have followed suit.
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GM colors itself green for the summer, with its sponsorship of Discovery’s new Planet Green cable channel launching June 4.
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Downtown Manhattanites are being treated to an interactive look at the new BMW X6 crossover. No, they aren’t taking the actual car for a test spin. Rather, they are using touch screens to manipulate a holographic view of the interior and exterior of the vehicle.
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Movie audiences beware: before summer’s feature films roll, theater-goers attending films at National CineMedia theaters may be asked to participate in interactive ads.
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It’s becoming a mantra: slips in retail, automotive and telecommunications advertising is wreaking havoc with financial results of many media companies.
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Some 17.5 percent of General Motors customers say TV influences their auto purchase, but GM spent 40 percent of its $3 billion+ ad budget on TV ads in 2006 (proportions similar to other leading automakers’), according to an analysis by BIGresearch, MarketingCharts reports.
Sales slip asAs GM struggles with diminishing returns from several of its brands, the company has restructured its marketing ops, breaking its eight brands into four separate channels.
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Ford is hoping to buff up its brand image by turning its 750,000 employees, retirees and dealers into brand ambassadors who will urge friends and relatives to “drive one.”
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Catalogs for the categories of religion, automotive, and education have increased as much as 60.5 percent (religion) from 2004 to 2008, notes Oxbridge Communications, bringing the total number in their 2008 National Directory to 12,230 catalogs, writes MarketingCharts.
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GM delivered 27 percent more online display ads than Toyota in January, but Toyota delivered 32 percent more ads per person reached, according to the first public release of advertiser-level data from comScore’s Ad Metrix service, in this case for online advertising by auto manufacturers, reports MarketingCharts.
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The U.S. advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence. Fourth-quarter expenditures fell 0.1 percent from a year earlier, it said, MarketingCharts writes.
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