Most U.S. adults are uncomfortable that some websites use information about one’s online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study, writes MarketingCharts.
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Wal-Mart is launching the most comprehensive environmental sustainability campaign in its history. But they can’t claim it saves consumers money.
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Consumers say they want relevant advertising but don’t want to be tracked in order to get it: 57 percent say they are not comfortable with behavioral tracking even if it’s done anonymously, according to a TRUSTe study conducted by TNS, writes MarketingCharts.
Consumers’ wallets may soon slim down as result of new ’single swipe’ technology.
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GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.
Comcast’s G4 Network is embarking on a year-long study aimed at understanding the particular psyche of the elusive 18-to-34 male demo.
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Out of the blue, AOL has acquired social networking site Bebo for $850 million in cash. Bebo, wildly popular in the U.K., Ireland and New Zealand, claims more than 40 million members.
Better nowA Starbucks’ head-scratcher last month that involved very well-publicized nationwide store-closings may have been lost on consumers.
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Rupert Murdoch, chairman of News Corp., predicted that newspapers will soon lose the more affluent readers currently served.
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Expect paid search to get more expensive while natural searches gain importance in the media mix.
Arbitron’s Portable People Meter failed to secure accreditation and that’s all right with CBS Radio.
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Though the math probably wouldn’t work on a media planner’s spreadsheet, TiVo is calling its fourth quarter loss a success.
The U.S. online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24 percent annually (CAGR), as brands increase their online ad spend and publishers improve ad targeting, inventory and yield management, according to the Yankee Group, writes MarketingCharts.
Internet service providers may begin collecting behavioral data on customers in order to cash in on online ad revenue.
Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study conducted by OTX (Online Testing eXchange) and commissioned by ContextWeb, creator of online ad exchange ADSDAQ, reports MarketingCharts.
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Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising - with behavioral targeting (BT) outperforming contextual by as much as 22 percent in some categories - according to a recent study on consumer receptivity to online advertising, writes MarketingCharts.
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Omniture Inc. has entered into an agreement to acquire on-demand A/B testing and multivariate testing company Offermatica for $68 million.
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Yahoo has acquired ad targeting and delivery firm Blue Lithium for US$ 300 million, reports Advertising Age (via MarketingVOX).
The purchase is the latest in moves by major players to corner the behavioral advertising market.
Facebook is working on ways to target ad delivery based on information in user profiles, reports the Wall Street Journal (via MarketingVOX). The new ad targeting plan is reportedly a top priority at the social networking company, which is looking for a way to turn its popularity into revenue. While nothing has been confirmed, the new system would reportedly open up the amount of personal information that could be used to target ads with.
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The majority of US consumers who borrow money do so despite being uncomfortable with borrowing, according to a new consumer segmentation analysis by Mediamark Research Inc. (MRI) that groups adults according to their level of comfort with personal debt, reports MarketingCharts.
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