The proportion of leading US magazines (the top 50 by circulation) that offer online video has nearly doubled in the past year - from 34 percent in 2006 to 60 percent in 2007 - but the adoption of other Web 2.0 features has been slower, according to research from the Bivings Group.
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BarackObama.com had the greatest number of unique visitors among presidential campaign websites in July, with 717,000, readily outpacing fellow Democrats Hillary Clinton and John Edwards, who had 437,000 and 348,000 unique visitors, respectively, according to (pdf) Nielsen/NetRatings, reports MarketingCharts.
BrandIntel today released the 2007 TV Landscape report highlighting the upcoming fall network television shows currently generating the highest online consumer discussion and sentiment.
The BrandIntel report found ABC to hold both the top two spots for highly anticipated shows, with Pushing Daisies and Private Practice as the leaders in consumer sentiment.
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Readers’ loyalty to specific blogs is relatively high, with 46 percent of blog readers saying they visit the same blogs regularly, according to a survey from Synovate (via WebProNews). Eight percent of Americans now have their own blog, a surprisingly large number considering the fact that just a few years ago, most didn’t even know what a blog was.
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YouTube introduced ads on some of its videos yesterday and, not surprisingly, response from the blogosphere and the site’s community has been mixed. “I’m unsubscribing from anyone who has ads in their videos, and if everyone has ads, then I’ll just find a site that doesn’t,” read a post on YouTube’s official blog (via Adweek).
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“New” media platforms have become a critical and sizeable component of the marketing mix for B2B marketers, according to a new survey conducted by the ANA (Association of National Advertisers) and BtoB Magazine in partnership with Guideline Inc., MarketingCharts reports.
Inc.com announced today that Norm Brodsky, founder of six successful businesses, including a three-time Inc. 500 company, is launching a daily blog for Inc.com.
Web 2.0 is transforming B2B marketing with blogs, podcasts, wikis and social networks, which are serving as new way of communicating with customers, prospects and partners, according to “The B2B Web 2.0 Tools Report” issued by Direct Impact Marketing and Buzz Marketing for Technology blog, writes MarketingCharts.
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Though many adults in Canada seem to take the information in blogs at face value, others exhibit skepticism - but reactions vary widely, depending on the topic of the blog, according to “Blogging in Canada,” a new Ipsos Reid study of the marketing potential of blogs, reports MarketingCharts.
A new report from Media-Screen finds that broadband users spend an average of 48 percent of their free time online in a typical weekday, reports the Center for Media Research (via MarketingVOX). The percentage measures out to about one hour and 40 minutes.
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The slowing online ad growth at major newspapers is at least in part due to so many other news sources being available.
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Blog references to “sustainable” or “sustainability” were up 110 percent in March 2007 versus one year ago, according to a new syndicated service which measures consumer sentiment and brand health for a company around the topic of sustainability.
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By far the lion’s share of b-to-b marketers’ budgets goes to direct response communications, according to the Direct Marketing Association’s first benchmarking survey focused on the b-to-b space.
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Patagonia has launched a blog, The Cleanest Line, in order to connect with customers, writes Multichannel Merchant. The company hopes to keep marketing speak off the blog and focus instead on building a community of loyal users.
Technorati is now tracking over 70 million blogs, with about 120,000 new blogs created worldwide each day - or 1.4 blogs every second - according to the latest State of the Blogosphere report from David Sifry (via MarketingVox). Splogs (spam blogs) remain a problem. Technorati has been tracking 3,000 - 7,000 new splogs created each day.
International air carrier Lufthansa has become the first company to sponsor an entire vertical category of WashingtonPost.com’s Sponsored Blogroll program, according to MediaPost (via MarketingVOX).
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Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer (via MarketingVox), citing a year-end 2006 study by MarketingSherpa and ad:tech.
Ogilvy is working with blog-search company Technorati to help its clients aggregate relative blog content and leverage buzz on blogs into existing campaigns.
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Media buyers looking for a unique sponsorship opportunity - or for a way to be remembered for a Super Bowl ad - should check out MySuperProposal.com, the website of a man seeking a company willing to place him in their Super Bowl ad, so he can propose on the air to his girlfriend.
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Market research firm Umbria has introduced a service that connects marketers with individual bloggers.
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