International air carrier Lufthansa has become the first company to sponsor an entire vertical category of WashingtonPost.com’s Sponsored Blogroll program, according to MediaPost (via MarketingVOX).
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Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer (via MarketingVox), citing a year-end 2006 study by MarketingSherpa and ad:tech.
Ogilvy is working with blog-search company Technorati to help its clients aggregate relative blog content and leverage buzz on blogs into existing campaigns.
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Media buyers looking for a unique sponsorship opportunity - or for a way to be remembered for a Super Bowl ad - should check out MySuperProposal.com, the website of a man seeking a company willing to place him in their Super Bowl ad, so he can propose on the air to his girlfriend.
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Market research firm Umbria has introduced a service that connects marketers with individual bloggers.
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Some of those boring corporate websites are pulling in more eyeballs - and more influencers - than the flashy primetime TV shows, print magazines and general interest sites on which those very marketers advertise, according to AdAge (via MarketingVox).
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Seed magazine, launched in 1997, has hired powerhouse PR firm Ruder Finn as their global PR agency in the hopes of driving circulation growth.
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AdBrite is set to introduce AdBrite 2.0, a new auction system that will allow the company to sell advertising space, across its network of 28,000 sites, to the highest bidder.
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Technorati says it is now tracking more than 57 million blogs, and the blogosphere is doubling in size approximately every 230 days.
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NYTimes.com announced today the Nov. 3 launch of Urbanite, a free daily email offering the latest information on what to do, see, eat, drink and buy in New York City. The Times will promote Urbanite with banner ads online.
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Chevrolet has hired 2 college students from eight different universities to drive around in an Aveo for one week, in order to target the difficult-to-reach but highly sought 18- 25-year-old demo.
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Wal-Mart, unchastened by disclosures earlier this year that it had been paying bloggers to sing its praises on their blogs, has apparently taken its public relations campaign in the blogosphere to its logical - albeit sordid and ultimately self-defeating - conclusion: Essentially publishing a fake blog, and paying a couple to write posts while pretending to be unaffiliated bloggers.
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If form follows function, then the media that marketers use should follow the message–or, specifically, the intended target demographics, according to Forrester Research.
Some major blog ad networks are expanding rapidly, and therefore confronting inevitable growing pains.
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An Emerging Media Series study conducted by KnowledgeStorm and Universal McCann focuses on the role of blogs and RSS on technology purchasing decisions, gathering data from 4,500 business and IT professionals.
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The New Republic’s blogging efforts seemed to start off much like those of other print commentary magazines afraid of a lessening relevance with the advent of consumer media - they started a series of blogs, some of which seemed, well, a bit petulant, writes MarketingVox. TNR suspended house blogger Lee Siegel late last week for allegedly “sock puppeting,” or creating a fake user identity to defend himself and attack his critics on the blog.
AOL’s Weblogs Inc. has launched a new blog on health and wellness, writes Micro Persuasion (via MarketingVox).
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A new poll from Bloomberg and the Los Angeles Times indicates that teens and young adults get much of their news from the same sources adults do - that is, local television news.
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A new study from Interpublic Group’s Universal McCann examines online media by looking at the nearly 100 million “heavy” internet users - those accessing the web at least 11 times in one week.
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Ford’s “Bold Moves” campaign to revamp its stodgy corporate image and appeal to new types of consumers has made an appropriate ad buy - on 400 blogs.
