Abandoned print magazine brand Computer and Video Games is relaunching after four years on the shelf to produce a series of “coffee table-style” special editions.
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Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts writes.
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Watch your back, Whole Paycheck: Wal-Mart’s entered the organic arena with a line of fair trade certified coffee.
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Consumers’ wallets may soon slim down as result of new ’single swipe’ technology.
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The U.S. advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence. Fourth-quarter expenditures fell 0.1 percent from a year earlier, it said, MarketingCharts writes.
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Yahoo is reaching out to Bay Area consumers with a radio campaign in a move that some say seems a little, well, desperate.
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Fox Searchlight Pictures and Acura are the first two advertisers to launch campaigns on Sprint Nextel’s Boost Mobile ad platform.
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There are plenty of opportunities for March Madness mavens to get their fix online this season.
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Feeling the pinch of the economy and encroaching low-cost providers such as McDonalds, Starbucks may start a loyalty program to bolster U.S. sales.
Steelcase, in purchasing all the renewable energy credits produced by a new 10 megawatt wind farm in Panhandle, Texas, also gets naming rights to the wind farm, which will be called the “Wege Wind Energy Farm, provided by Steelcase,” for Peter Wege, a Michigan environmentalist and Steelcase founding family member.
If you’re prone to flashbacks, you may want to shield your eyes when you take the tots to Horton Hears a Who.
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Video game advertising network Massive Inc. has extended and expanded its partnership with Electronic Arts to offer dynamic, in-game advertising for EA video games through 2010.
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Pepsi is bypassing traditional media to launch its new carbonated beverage, Tava.
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The New York Times Co.’s CEO told investors that ailing competition may be good for the Times, as the paper uses the opportunity to make the brand even stronger with its readership. While many papers across the country have slipped in circulation percentages in the double digits, The Times has lost just 7.2 percent of its daily circ.
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Dunkin’ Donuts and Yahoo are teaming to offer quick online recaps of sports and entertainment news.
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Race fans may smell more than burning rubber at upcoming Nascar events.
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Electronic coupons via mobile devices may be on the verge of hitting the big time, as a discount campaign from packaged goods giants like Kimberly-Clark and Procter & Gamble goes live.
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The Nielsen Company today announced its first global brand awareness campaign. As part of the campaign, it will be the sole sponsor of a special August issue of The New York Times sports magazine, PLAY, which will be dedicated to the 2008 Olympic Games in Beijing.
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A massive jump in single sale copies of Better Homes and Gardens through Dollar Tree Stores will not be repeated.
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Circuit City, which spent $190 million on U.S. media in 2007, is losing its svp/CMO.
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